May 7-9, 2018 | Marriott Marquis Atlanta
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A first look at what’s relevant to the programming of The Shake-Up Show.
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The Takeaways Behind 6 Shake-Up Show Tweets

By: Kelly Stone, CompTIA
July 5th, 2017

I’ve been to many gatherings of social media professionals over the last decade, from pop-ups to week-long seminars, and the format and content of these shows varies wildly. So, as a first-time Social Shake-Up Show attendee this year, I wasn’t sure what to expect. Would this be a small meeting of the minds or a […]

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How to Win More Budget for Social From Skeptical Senior Leaders

By: Allen Plummer, Vanguard
June 28th, 2017

Social media is no longer in its infancy. Sure, we might be distracted by Snapchat Spectacles or some other shiny object of the moment, but social media is no longer the wild West it once was. In fact, we’ve reached a certain level of maturity: We’re teenagers, in my opinion—we know enough to be dangerous but […]

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Where Should Social Media Live in Your Organization?

By: Kristina Libby, S.W.C.
June 27th, 2017

For the past decade, people have argued about where social media should sit in a company’s organizational chart. And communicators have summarily been shifted around as the argument evolves and various experts pontificate on the best location. But ultimately, there’s no such thing as a one-size-fits-all approach—social media’s location should be a direct reflection of a […]

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How Facebook, Snapchat and Pinterest Help Generate and Track Sales

By: Kathleen Celano, Brownstein Group
June 20th, 2017

For many businesses, leads and sales are primary KPIs. But before you can track sales, you have to generate them—and standing out from the crowd on social media is no easy task. Online consumers can anticipate when ads are coming and they know when and how to skip them. Think about when an ad pops […]

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4 Ways to Change the Paid, Owned and Earned Media Structure

By: Brooks Thomas, Southwest Airlines
June 15th, 2017

If the output between paid, owned and earned media has become blurred and increasingly cross-pollinated, then why is the internal structure at most organizations still so linear? When I was in the broadcast news business a decade ago, it wasn’t uncommon to receive several dozen press releases between the time I left for the night and […]

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The Dirty Little Secret of Social Media Metrics

By: Allen Plummer, Vanguard
June 12th, 2017

One of the things I love about social media marketing is the data it offers. My team and I like to talk about the immediate feedback we get as soon as something is posted. Within hours, we know if a piece of content is a hit or miss. We’ve trained ourselves to watch engagement, track […]

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4 Dramatic Social Media Lessons From ‘The Walking Dead’

By: Carmen Collins, Cisco
June 5th, 2017

Anyone who has had a five-minute conversation with me—or follows me on Twitter—knows that I’m a huge fangirl of “The Walking Dead.” Since the sold-out Social Shake-Up Show was recently held in Atlanta, where “The Walking Dead” is filmed, I took the opportunity to visit some of the show’s key locations. I saw Rick Grimes’ house, […]

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5 Steps to Build Your Digital Content Tribe Like Hilton

By: Vanessa Sain-Dieguez, Hilton Worldwide
May 31st, 2017

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. At Hilton, we’ve built a similar tribe of content […]

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How Coca-Cola Uses Multimedia to Connect and Engage

By: Jay Moye, The Coca-Cola Company
May 31st, 2017

It’s been said that a picture is worth a thousand words. If this is true—and even this writer, editor and lifelong lover of long-form prose is squarely in the camp of believers—then you could argue that video and other multimedia content are worth millions. This is especially the case in the very crowded brand journalism […]

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Keeping It Real for the 2018 Social Shake-Up

By: Jerry Ascierto
May 26th, 2017

If I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks […]

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