May 7-9, 2018 | Marriott Marquis Atlanta
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A first look at what’s relevant to the programming of The Shake-Up Show.
#resist, sign, protester

What the #Resistance Can Teach Brands About Twitter

By: Carmen Collins, Cisco
August 17th, 2017

To quote a wise man (Albus Dumbledore, of course!): “Dark times lie ahead of us, and there will be a time when we must choose between what is easy and what is right.” In this climate, should a brand choose easy or right or both? This has been a year of many things. For social […]

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What You Missed at the Big 4 Social Media Conference

By: Jerry Ascierto
August 15th, 2017

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held […]

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For Southwest Airlines, Culture Determines Who Owns Social Media

By: Kristina Libby, S.W.C.
August 7th, 2017

Last month, I wrote about where social media should live in your organization, and the answers varied from customer service to digital marketing to marketing communications. A few days later, I sat down with Linda Rutherford, CCO of Southwest Airlines, to get her perspective on how the airline dealt with the same question. To her, the question centers […]

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4 Ways of Using Vulnerability to Elevate Brand Storytelling

By: Brooks Thomas, Southwest Airlines
July 25th, 2017

Every time a SpaceX rocket launches, all eyes are on the Twitter feeds of @ElonMusk and @SpaceX. Space is fascinating and understandably risky, but it’s how those Twitter accounts convey information that speaks to the point of this article: Vulnerability is sometimes a valuable way to endear yourself to an audience. With each launch, heart […]

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How to Generate Content for Your Brand’s Burgeoning Podcast

By: Steve Orr, Steve Orr Media
July 19th, 2017

Your organization finally has taken the plunge into podcasting. You’ve chosen a host, show title and theme music—you have the right equipment, too. Congratulations, but you’ve only just begun. If your organization wants a successful and sustainable podcast, you need to not just inform, but also entertain and engage the audience. And you can’t do […]

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How @WeAreCisco Grew Its Instagram Account Organically in 5 Steps

By: Casie Shimansky, Cisco
July 12th, 2017

If you look up the word “daunting” in the dictionary, I’m fairly certain “starting a new social media account for your company” would be one definition. When Cisco’s Talent Brand team opened an Instagram account in the summer of 2015, we didn’t just throw a few photos into the feed, bedazzle them with hashtags and […]

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The Takeaways Behind 6 Shake-Up Show Tweets

By: Kelly Stone, CompTIA
July 5th, 2017

I’ve been to many gatherings of social media professionals over the last decade, from pop-ups to week-long seminars, and the format and content of these shows varies wildly. So, as a first-time Social Shake-Up Show attendee this year, I wasn’t sure what to expect. Would this be a small meeting of the minds or a […]

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How to Win More Budget for Social From Skeptical Senior Leaders

By: Allen Plummer, Vanguard
June 28th, 2017

Social media is no longer in its infancy. Sure, we might be distracted by Snapchat Spectacles or some other shiny object of the moment, but social media is no longer the wild West it once was. In fact, we’ve reached a certain level of maturity: We’re teenagers, in my opinion—we know enough to be dangerous but […]

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Where Should Social Media Live in Your Organization?

By: Kristina Libby, S.W.C.
June 27th, 2017

For the past decade, people have argued about where social media should sit in a company’s organizational chart. And communicators have summarily been shifted around as the argument evolves and various experts pontificate on the best location. But ultimately, there’s no such thing as a one-size-fits-all approach—social media’s location should be a direct reflection of a […]

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How Facebook, Snapchat and Pinterest Help Generate and Track Sales

By: Kathleen Celano, Brownstein Group
June 20th, 2017

For many businesses, leads and sales are primary KPIs. But before you can track sales, you have to generate them—and standing out from the crowd on social media is no easy task. Online consumers can anticipate when ads are coming and they know when and how to skip them. Think about when an ad pops […]

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