The Social Shake-Up Boot Camp The Social Shake-Up Boot Camp
May 7-9, 2018 | Marriott Marquis Atlanta
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The Social Shake-Up Boot Camp

November 15 | Manchester Grand Hyatt San Diego

Will You Be Joining Us?

The only constant in social media is change—are you ready for the future? 

Ignite your social media strategy with the latest tools and tactics at the Social Shake-Up Boot Camp at the Manchester Grand Hyatt Hotel in San Diego on Nov. 15, 2017. This one-day intensive event will feature top B2B, B2C and nonprofit brands like Taco Bell, IBM, GoDaddy, American Heart Association, LinkedIn and more who will present a master class in topics ranging from Facebook and artificial intelligence to SEO and Snapchat.

There will be ample networking opportunities and a special roundtable session where you can brainstorm with your peers on the hottest social trends. You’ll walk away loaded with practical shake-aways to sharpen your strategy, supercharge brand awareness, excite your audience and put some distance between you and the competition.

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What You’ll Learn:

  • How to target influencers on Facebook, Instagram, LinkedIn, Twitter and Snapchat 
  • Real-world examples of Instagram Stories and snaps and how your brand can learn from them
  • Whether your brand should be on Instagram Stories or Snapchat or both
  • The latest changes to Google’s algorithm and how it impacts your content
  • How to analyze your website to determine whether it’s optimized for search
  • How to find the right groups on LinkedIn to build community 
  • How to drive user-generated content on Facebook using competitions and CTAs
  • The different types of chatbots available, and what their price points
  • Producing videos and images without breaking the bank
  • Where artificial intelligence is heading
  • How to create videos and images on Twitter that command attention
  • Measuring the ROI of your paid ad campaign across social media platforms 
  • Using marketing automation to ensure you hit your ROI

Agenda

Wednesday, Nov 15

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  1. 8:00 am – 8:55 am

    Registration and Networking Breakfast

  2. 8:55 am – 9:00 am

    Opening Remarks: Let’s Kick It Into Gear

  3. 9:00 am – 9:45 am

    Use Facebook & LinkedIn to Build Community and Inspire Brand Advocates

    In this opening session, we’ll look at how brand communicators are building community, driving actions and brand advocacy on LinkedIn and Facebook, and how you can use groups and informed research to grow your brand’s online community and keep the engagement rate high to get a leg up on your competition.

    You’ll learn:

    • How to target influencers and groups of likeminded individuals on Facebook and LinkedIn to spark discussions and help them build community around your brand
    • How to drive user-generated content using competitions and CTAs on Facebook
    • How to find, research and reach different audiences through LinkedIn’s varied distribution channels
    • The most effective ways of using Groups on both platforms
    • Measurement strategies that will let you track and communicate the business impact of your community to key stakeholders
    • What kinds of posts resonate best for B2C, B2B and nonprofit audiences on each platform
    • How to make the most of your ad spend using sponsored posts on LinkedIn
    • Stacey DePolo

      Social Media Manager
      GoDaddy
    • Mike Pilarz

      Content Marketing Evangelist
      LinkedIn
  4. 9:45 am – 10:15 am

    Bot Chat: Why Social Media Pros Should Embrace the Chatbot

    More users are spending their time on instant messaging apps rather than scroll through a crowded feed—and brands are naturally following suite. Chatbots have emerged as an efficient and effective way to interact with customers, drive brand awareness and swiftly link audiences to products and services. In this moderated Q&A, we’ll explore how brands are using bots to improve customer service and connect with new audiences—and how today’s AI applications are just a taste of what’s to come.

    Some questions we’ll answer:

    • What are the different types of chatbots available, and what are their price points?
    • How can I give my bot a human, conversational voice on Facebook?
    • What brands have been experimenting successfully with chatbots and AI on Twitter?
    • What not to do: What are some common pitfalls to avoid?
    • Where is AI heading?
    • Molly Mahoney

      Owner
      The Prepared Performer
  5. 10:15 am – 11:00 am

    Craft Killer Tweets That Leap Out in a Crowded Stream

    Thumb-stopping content—we all strive for it on Twitter. You can rack up vanity metrics, such as impressions, all day long, but the real magic of the platform is in engagement. So, what kind of tweets are winning the war for attention and relevance? What brands are absolutely killing it on the platform with content and influencers, and how can you apply their wisdom? In this highly interactive session, top brand communicators will demonstrate how to stand out in an ever-changing stream.

    You’ll learn:

    • How to create videos and images that command attention on Twitter
    • Creative ways of using targeted interest areas to grow your following
    • How to construct tweets that create engagement and position the brand as an authoritative voice
    • How to cast and engage with influencers on Twitter
    • Proven strategies for translating analytics into better content
    • How to inject humor and a little attitude into your brand’s Twitter account
    • Real-world examples from top brands of tweets that surpassed expectations
    • Melody Maleitzke

      Director of Social Media Marketing
      BARBRI
    • Krisleigh Hoermann

      Director of Marketing, Institute for Precision Cardiovascular Medicine
      American Heart Association
  6. 11:00 am – 11:20 am

    Networking Break

  7. 11:20 am – 12:00 pm

    Paid Social Strategies That Will Make the C-Suite Sing Your Praises

    In an era of severely limited organic reach, a paid social strategy that optimizes your budget—and proves its value—is critical. But how can you best use promoted posts to reach your business goals without breaking the bank? What are the most effective paid strategies and how do they differ for Google, Facebook, Twitter, Instagram and Snapchat? In this session, communicators will walk you through the content strategies that have produced the best ROI for each platform.

    You’ll learn how to:

    • Determine the most effective platform for your message
    • Measure the ROI of your paid campaign on Facebook, Instagram, Snapchat and Twitter, and communicate that to the C-suite
    • Test different creative elements and target audiences before you buy
    • Use marketing automation on Facebook to ensure you hit your ROI
    • Use interest areas to reach new users
    • Brittany Saake

      Manager of Marketing and Social Media
      Autry Museum of the American West
    • Josh Rawitch

      Senior Vice President, Content and Communications
      Arizona Diamondbacks
  8. 12:00 pm – 1:00 pm

    Lunch

  9. 1:00 pm – 1:30 pm

    Snapchat vs. Instagram Stories: The Great Debate

    Not all platforms are created equal. In this session, our trainer will explore which is the best fit for your brand: Snapchat or Instagram Stories. We’ll use real-world examples to look at the common attributes of successful Stories on each platform—but more importantly, we’ll parse the factors, such as user base, ease-of-use and functionality, that make each platform distinct, with a point/counterpoint format. Confused about which channel to use? You won’t want to miss this session.

    You’ll learn:

    • The demographic considerations in choosing which platform is right for your brand
    • Key differences in each platform’s functionality and ease-of-use
    • The most important KPIs for measuring the success of your Snapchat and Instagram stories
    • Real-world examples of stories that resonated on each platform
    • How to strike the right tone for your audience
    • Stephanie Chan

      Editorial Producer
      Cisco
  10. 1:30 pm – 2:10 pm

    The New Rules of SEO: Crafting Content That Dances to Google’s Algorithm

    Content truly is king with Google. One of the search engine’s main considerations in assessing a site’s relevance is the quality of the content found within—to be a top-ranked site, you have to offer the best content. In this session, our panel of SEO experts will teach you how to produce words and images that raise your online profile and keep your audience coming back for more. 

    You’ll learn:

    • The latest changes to Google’s algorithm and how it impacts your content
    • How to analyze your website to determine whether it’s optimized for search
    • Why long-form content offers a great opportunity to capture attention
    • Ways to amp up the speed, quality and appearance of your site for higher ranking
    • Situations that benefit from AdWords bidding, and tools for determining the best search terms for your brand
    • Jack Michelman

      Director of Business Development
      Status Labs
    • Javier Castillo

      Senior Manager, Digital Strategy & Creative Services
      Millennium Health
  11. 2:10 pm – 2:55 pm

    Birds of A Feather Networking Roundtables

    During this session, you’ll network and brainstorm with your peers in a free-form, moderated discussion. The roundtables will proceed in two 20-minute durations, allowing attendees to sit in on two of the five topics, and at the end, the moderators will share one key “Shake-away” from each group with the audience.

    Topics include:

    • Video
    • Facebook
    • Twitter
    • Snapchat
    • Instagram
    • Google
       
  12. 2:55 pm – 3:50 pm

    Visual Storytelling: How to Make an Impact in the Blink of an Eye

    Given that our brains process images about 60,000 times faster than it does words, a picture is worth much more than the old cliché suggests. While storytelling is a core competency for most communicators, the visual element inherent in social media is quickly redefining narrative forms. So, how are brands using the language of images, short-form videos, infographics and gifs to connect with their audiences across all of the major social platforms? In this power session, top content creators will reveal how best to speak the language of images.

    You’ll learn how to:

    • Develop your brand’s visual identity on Instagram and Snapchat
    • Convey your message on video in less than 10 seconds on Twitter
    • Identify what makes a compelling story—then execute it
    • Produce videos and images for Facebook without breaking the bank
    • Generate content that captivates and leaves your audience wanting more
    • Matt Prince

      Sr. Manager, PR and Brand Experience
      Taco Bell
    • Cynthia Curiel

      Vice President, Communications
      Northrop Grumman Corporation
  13. 3:50 pm – 4:10 pm

    Networking Break

  14. 4:10 pm – 4:40 pm

    7 Trends That Will Define Social Media in 2018

    Change is the only constant in social media and as the rate of innovative continues to speed up, it’s getting more difficult to anticipate what’s around the corner. From the storytelling possibilities of virtual reality and 360 video to the growing application of artificial intelligence, the not-too-distant future promises a dizzying array of new tools for brand communicators. In this session, futurists will demystify the technological trends that will shape 2018 and beyond.

    • Jessica Fish

      Principal
      Inclusiv.us
    • Katie Farrer

      Corporate Social Content Team Lead
      IBM
  15. 4:40 pm – 4:45 pm

    Closing Remarks

  16. 4:45 pm – 5:30 pm

    Networking Reception

Boot Camp Trainers

  • Jessica Fish

    Principal
    Inclusiv.us
  • Jack Michelman

    Director of Business Development
    Status Labs
  • Matt Prince

    Sr. Manager, PR and Brand Experience
    Taco Bell
  • Cynthia Curiel

    Vice President, Communications
    Northrop Grumman Corporation
  • Katie Farrer

    Corporate Social Content Team Lead
    IBM
  • Brittany Saake

    Manager of Marketing and Social Media
    Autry Museum of the American West
  • Melody Maleitzke

    Director of Social Media Marketing
    BARBRI
  • Krisleigh Hoermann

    Director of Marketing, Institute for Precision Cardiovascular Medicine
    American Heart Association
  • Catherine Martin

    Vice President, Communications
    Ticketmaster
  • Stacey DePolo

    Social Media Manager
    GoDaddy
  • Stephanie Chan

    Editorial Producer
    Cisco
  • Josh Rawitch

    Senior Vice President, Content and Communications
    Arizona Diamondbacks
  • Javier Castillo

    Senior Manager, Digital Strategy & Creative Services
    Millennium Health
  • Mike Pilarz

    Content Marketing Evangelist
    LinkedIn
  • Molly Mahoney

    Owner
    The Prepared Performer

Who's Attending

Job TitleCompany
Director of Marketing, Institute for Precision Cardiovascular MedicineAmerican Heart Association
Sr. Vice President, CommunicationsArizona Diamondbacks
Manager of Marketing and Social MediaAutry Museum of the American West
Director, Global Digital Corporate CommunicationsAvery Dennison
Director of Social MediaBARBRI
Administrative Assistant / Social MediaBlue Leaf Auctions
Co-OwnerBlue Leaf Auctions
Assistant ProfessorCalifornia State University - Chico
FacultyCalifornia State University - Chico
Editorial ProducerCisco
Education ManagerCND (Creative Nail Design)
PR SpecialistCradlepoint
Senior Manager of Business Strategy and DevelopmentFullscreen
Social Advocacy ManagerGoDaddy
Manager of Marketing and Brand DevelopmentGoodwill Industries International
Senior Communications SpecialistHoneywell Aerospace
Corporate Social Content Team LeadIBM
Principal, Digital StrategyKivvit
Associate, Digital StrategyKivvit
Principal, Digital StrategyKivvit
Senior ConsultantLeader Networks
Social Media & Media Relations RepresentativeLEGOLAND California Resort
Content Marketing EvangelistLinkedIn
Editorial DirectorMcKesson
Sr Director, Brand VoiceMcKesson Corporation
CEOMeyCo
Marketing Content CoordinatorMHI
Senior Manager, Digital Strategy & Creative Services; Director of Digital Strategy, FounderMillennium Health; MinMax Digital
Sr. Director, Digital MarketingMs.
"Vice President, Communications "Northrop Grumman Corporation
Digital Communications SpecialistPPOSBC
Marketing SpecialistPPOSBC
Vice President-MarketingPRIME WIRE & CABLE
Senior Manager, Digital and Social Media MarketingRaytheon
Director of Business DevelopmentStatus Labs
Sr. Manager, Public Relations & Brand ExperienceTaco Bell
Content marketing managerTen-X
Marketing Content WriterTeradata
OwnerThe Prepared Performer
Media Relations ManagerThe Society of Thoracic Surgeons
Social Media CoordinatorThe WR Group
Vice President, CommunicationsTicketmaster
Director of Communications & Social MediaTreyarch
Manager of Digital Marketing - Social MediaWD-40 Company

If you spend at least a quarter of your time in any of these areas, you should attend this boot camp:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

Venue

Manchester Grand Hyatt San Diego

1 Market Place
San Diego, CA 92101

Pricing

Individual Tickets

  • Early Bird Rate

    $695
    Register
    Valid until
    October 25, 2017
  • VIP Rate

    $795
    Register
    Valid until
    November 01, 2017
  • Regular Rate

    $895
    Register

Groups of 3 or more save an extra $100 on each ticket.

Testimonials

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend.
Associate Vice President
Finn Partners
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!
External Relations, US Operations and Marketing North America
Cigna
Great workshop, speakers and venue! Loved the clean and candid approach of all speakers towards the topic at hand.
External Relations, US Operations and Marketing North America
Procter & Gamble

Contact

Questions

For questions related to event registrations, please contact:

Carla Stubbs
Marketing Manager
The Social Shake-Up
cstubbs@accessintel.com 
301-354-1810

Sponsorship

If you would like to sponsor this event, please contact:

Rich Hauptner
Director of Business Development
The Social Shake-Up
RHauptner@accessintel.com 
203-899-8460

Program

For information on programming and speakers, please contact:

Jerry Ascierto
Executive Editor
The Social Shake-Up
jascierto@accessintel.com 
(212) 621-4807