Just 25-years-old, Audrey Arbogast has been credited with launching Havas PR’s 24/7-always-on digital marketing department.
And, thanks to her efforts, Havas has amassed some impressive results. For example, when AQUA Carpatica—a client of Havas’ that bottles nitrate free water—wanted to distinguish itself in critical regions, Arbogast smashed key performance indicators by focusing on expecting mothers and young families on social media by zip code. Specifically, the average cost-per-result was 60% under Havas’ KPI, and Arbogast surpassed all KPIs by 300%—coming in under budget.
Arbogast is also counted on to save the day when the stakes are high and the budget just isn’t there. For example, when client True Citrus indicated Havas could possibly lose its business, Arbogast stepped in and put the fire out—turning Havas’ program around with influencers, as she appealed to 30 to 40 of them every week.
For the addiction facility Luminance, she reached addicts and their loved ones on Facebook, doing away with the misconception that the recovery industry can’t recruit via social in an effective manner.
Arbogast is constantly exploring and assessing social tactics and trends and supplies strategic guidance to not only clients but colleagues across the agency. She also crafts content calendars, pitches media on a regular basis, tracks and reports results, and she posts to client social channels and reacts to comments made by others.