CEO & Co-Founder
By marrying professional athletes with the power of technology, Blake Lawrence is changing the way athletes build their brands.
Lawrence is the co-founder and CEO of opendorse, which is the leading athlete marketing platform. He has helped athletes and brands build their brands on social media by providing advertisers, rights holders and properties the chance to deliver content through an athlete’s social media pages.
For example, Campbell’s Chucky Soup was able to deliver content via its “athlete ambassador” Odell Beckham Jr.’s social media across 14 activations. The effort with the superstar receiver garnered 27.4 million impressions and 20,500 engagements.
Lawrence also teamed up with GNC for its “Courage to Change” Super Bowl campaign. That effort utilized eight prominent athletes, including David Ortiz, Baron Davis and Arian Foster, and reached 8.2 million sports fans and more than 3,000 social media engagements.
Lawrence also tripled the anticipated reach for Coca-Cola’s #GameDayFeeling campaign by having five NFL up-and-comers share video content that was personalized to their collegiate origins. The campaign amassed 6.5 million impressions and 21,500 engagements.
With Lawrence leading the way, the company has found its niche and has been named to Entrepreneur Magazine’s ‘100 Brilliant Companies.’
In all, Lawrence has initiated over 5,000 social media campaigns with north of 2,500 athletes, and is formulating sports marketing campaigns for preeminent brands, leagues and rights holders such as Head & Shoulders, Courtyard Marriott, PGA Tour and over 15 major college athletic departments, helping advertisers quickly get in touch with and attract more than 850 million sports fans around the world.