Social Media Lead, Talent Brand
An out of the box thinker, Carmen Shirkey Collins is known for doing things differently. Shirkey Collins is the social media lead for the Cisco Talent Brand social team behind the @WeAreCisco accounts. In that role, she often likes to push the boundaries of what’s “comfortable.”
While her solutions to social media goals are never easy, they are certainly effective and impressive, as the @WeAreCisco accounts have followers and engagement rates that any other brand would be envious of.
The team’s biggest driver of visits is Snapchat, which possesses an average 65% completion rate for 2017. For the team, Instagram propels the most engagement, and normally sees 3 to 5% above industry baselines. In addition, the Life at Cisco blog routinely has posts in the top 10 Cisco blog list and is scheduled 3 months in advance. And #Maythe4th activations directed 25,000 clicks to apply on the Careers site.
For Shirkey Collins, strategic risk is included in her planning and she asks a number of bold questions during the planning process, including: Should we build an entire content strategy around employee-generated content? Are we crazy to drive an employee contest for over 70,000 people to get that content? What about asking them to byline two blog posts per week? Can we hand over the Snapchat keys to employees? What about if we put employee photos on the NASDAQ tower? Should we ask employees to be contributors on Facebook and Instagram live?
In addition to answering all of those questions and being in charge of a global team, Shirkey Collins’ Social Shake Up blog on hashtag blunders is presently the highest visited SSU blog yet.