Online Marketing Specialist
University of Virginia Health System
Megan Rowe is the only staffer focused on social media alone for the University of Virginia Health System and the “one woman show” has made a big impact.
With Rowe leading the way, UVA Health System’s Facebook followers grew by more than 60% from July 2016 to June 2017. She also orchestrated an increase in Twitter followers, which grew by 30% from July 2016 to June 2017. Rowe is also very responsive, as she hands off/resolves 90% of social feedback within 24 hours.
“What makes her an incredible community builder is her empathy and compassion,” observed Rowe’s manager. “This unwavering dedication to all who connect with us on social is beyond impressive. She goes out of her way to seek solutions, ease concerns and provide the best possible social experience to patients, visitors and anyone who reaches out.”
In recent years, Rowe has had a number of successes, including arranging a same-day therapy dog visit after a patient remarked on a Twitter photo; utilizing Google translate to direct message in Arabic and converse with a man worried about his mother’s cancer; determined proper providers for rare conditions and persuaded other folks that they needed to get off the internet and in to see a physician. She has also assisted people with finding answers to questions on a number of topics, including billing, visiting, volunteering, applying, fundraising and even donating organs (specifically a liver).