May 12-14, 2020
Marriott Marquis Atlanta

Media Kit

The Social Shake-Up provides forward-thinking training and resources to marketing and communications professionals who are serious about social media. Our portfolio includes The Social Shake-Up Show on May 6-8, 2019 in Atlanta, Georgia, The Movers and Shakers Awards, webinars and year-round strategic opportunities to connect with the Shake-Up community all year.

Community

An Engaged Community of Decision-Makers

Engaged Community of Decision Makers

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Job Function

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Organizations of All Types

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Audience

What They Want

  • Learn about social media and digital tools to help improve ROI
  • Hear case studies from proven digital initiatives
  • Connect with their peers and hear what works for them in the social media sphere
  • Identify new revenue-generating opportunities
  • Hear case studies from successful marketing campaigns
  • Network with other leaders in the marketing space
  • Discover what digital solutions will make their communications strategy more effective and efficient
  • Learn how other communicators and marketers are tying digital to their bottom lines
  • Hear what’s working from their peers
  • Learn what tools will help improve their customer touchpoints to improve customer service
  • Hear creative ways their peers are leveraging digital and social media to respond to questions in real-time
  • Find digital tools that will allow them to better identify the types of content their community wants
  • Hear successful case studies on community engagement initiatives across digital and social media
  • Hear about tools for data and analysis that will directly inform business decisions
  • Learn from their peers about the most effective dashboards for understanding and leveraging trends in their audience

Events

The Largest & Fastest Growing Gathering of Senior Marketers and Communicators

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Attendees

  • Advertising
  • Agency Leaders
  • Analytics
  • Brand Management
  • Communications
  • Customer Service
  • Data Scientist
  • Event Management
  • Human Resources
  • Internal/Employee Communications
  • Marketing
  • Partnerships
  • Public Relations
  • Sales
  • Video

Brands

Coming Together at The Social Shake-Up Show

AARP Affect Casey Trees Coca Cola Comcast Business Delta design:retail Dickens Mitchener EnerSys Facebook Federal Aviation Administration Geico Georgia State University Hilton Impact Cryotherapy Jewelers Mutual Insurance LG Linkedin Macy's Mercedes-Benz Princeton University pwc The Salvation Army Starbucks Taco Bell Tampa International Airport Ted US Fish and Wildlife Service Walmart Yelp

Sponsorships

Platinum Sponsorships (3 Available)

  • Extra Large Booth (8x20) with Charging Station or 8x20 Lounge in Marketplace
  • 3 Session Moderator slots
  • Six 1:1 Meetings with select attendees
  • Sponsor of Speaker Green Room
  • Custom branding in main stage room and all breakout sessions
  • Distribution of marketing materials during luncheon
  • Logo on all signage with prominent positioning
  • 3 Branded Floor Stickers leading to Main Ballroom
  • and/or Registration
  • Twitter contest during show
  • Ad in printed program
  • Marquee positioning as Platinum Sponsor on all signage
  • Sponsorship of all Pre-Conference Workshops on May 6
  • Provision of attendee list with full contact information
  • Insertion in Registration bags
  • 4 Full conference passes ($15,996 value)
  • 60% discount on additional passes for team

Media Exposure

  • Co-branded editorial survey pre-show; findings announced during show
  • Q&A or Profile article with your key executive — posted on shakeup and pr news sites
  • Video Q&A with Brian Fanzo, host of Social Shake-Up
  • Ad in mobile Show app
  • 2-month rotating banner ad on Social Shake-Up site
  • 2 ad insertions in weekly What’s Shakin eletter
  • Twitter Chat with your key exec prior or post-show
  • Email blast to attendees post-show
  • VIP discount code to share with clients
  • 5 social media shout-outs during Show

Plus: As part of Platinum Sponsor Package, your choice of 1 of these signature offerings (first come/first served):

  • Registration Bag sponsorship (1 available)
  • Networking Breaks with specially branded coffee bar or juice bar (2 available)
  • Off-Site Tours including branded snack boxes (1 available)
  • Taste of Atlanta Opening reception included specially branded cocktail (1 available)
  • Movers & Shakers Awards Luncheon Sponsorship (2 available)
  • Ask Me Anything Stage with optional moderating role (1 available)
  • Lanyards (1 available)
  • Photo Booth (1 available)
  • Sponsor of SSU Student Scholarship (1 available)
  • Wi-Fi — branded (1 available)

Gold Sponsorships (6 Available)

  • Speaking Lead on Tools of the Trade breakout session including editorial coverage and promotion
  • 8x10 Booth in Marketplace
  • Three 1:1 meetings with select attendees
  • Two session moderator slots
  • Gold status on all signage
  • Sponsorship of Pre-Conference Workshops on May 6
  • Distribution of marketing materials during Breakfast
  • Provision of Attendee list
  • 2 Branded Floor Stickers leading to breakout sessions
  • 3 Full conference passes ($11,997 value)
  • 50% discount on additional passes for team
  • Logo on all signage
  • Insertion in Registration bags
  • Ad in printed program
  • VIP Discount Code to share with clients

Media Exposure

  • 1 month rotating banner ad on Social Shake-Up site
  • 1 ad in weekly What’s Shakin eletter
  • Ad in mobile Show app
  • 3 social media shout-outs during show

As part of your Gold Sponsorship Package, Choice of 1 of these signature offerings (first come/first served):

  • Registration Bag sponsorship (1 available)
  • Networking Breaks with specially branded coffee bar or juice bar (2 available)
  • Taste of Atlanta Opening reception included specially branded cocktail (1 available)
  • Movers & Shakers Awards Luncheon Sponsorship (2 available)
  • Ask Me Anything Stage (1 available)
  • Lanyards (1 available)
  • Photo Booth (1 available)

Silver Sponsorships

  • 8x10 Booth in Marketplace
  • Logo on signage and in program
  • Session Moderator slot
  • 2 Full Conference Passes ($7,998 value)
  • 30% Discount on Conference Passes for Team

Media Exposure

  • 2-week banner ad rotation on Shake-Up site
  • Ad in mobile Show app
  • 20% discount on eblasts, banner ads between March-Aug 2019

Shaker Ups! ADD-ONS TO ANY OF YOUR SPONSORSHIP PROGRAMS

  • The Yard
  • Hotel Door Key Card
  • Water Bottles
  • Hotel Room Drop
  • Official Social Listening Tool of the Show
  • Column Wraps
  • Cappuccino Bar
  • Food Wall (Wall of Donuts and Wall of Pretzels set up at Registration)
  • Official After Party (your party, we promote it and help plan)
  • Floor Stickers (4 slots available)

Media

Strategic Opportunities to Connect with Shakers all Year

The Social Shake-Up is a year-round community of dynamic marketers and communicators focused on taking their social games to the next level and finding the right partners and tools to do it. Reach and interact with this vital group of buyers using The Social Shake-Up Show every May in Atlanta as well as opportunities in thought leadership, brand awareness, lead capture and new face-to-face meet-ups and round tables to engage our community 365 days a year.

  • Co-branded Surveys — A strategic opportunity combining thought leadership, earned media and lead-gen with access to exclusive data. Amplify findings across all of our channels and on the big stage at Social Shake Up with your branding.
  • Webinars — Be a thought leader and generate leads in live and on-demand settings.
  • Lead Capture Programs — Leverage outstanding content created by or for you by our talented content team including white papers, case studies, custom reports, ebooks.
  • Meetups — An exclusive sponsorship opportunity where we assemble a panel of distinguished speakers to share insights, best practices and challenges in a private networking environment with high-level attendees. Your company is positioned as a thought-leader in all marketing collateral pre-show, at-show and post-show.
  • Leadership Roundtables — We co-host an exclusive industry roundtable of 20 social media leaders discussing critical topics with breakfast served and time for networking. Shake-Up staff market, moderate, handle event logistics and provide editorial coverage on sister brand PR News channels. Get a white paper summary for your lead-gen and thought leadership purposes. Location: NY, DC or Chicago.
  • Social Six Pack — Buy 6 posts at once and use them as you need them to promote events or give new products an extra boost. (Limited availability.)
  • Website Banners — Make impressions on the right people on Social Shake Up sister brand site PR News with over 100K visits per month.
  • Eletter advertising — Reach our audience of 75K with powerful text ads in the weekly What’s Shakin’ eletter.
  • Eblast — You provide HTML eblast with subject line, sender, reply mask, desired deployment date, and we’ll send your message to 75K engaged social media and marketing managers.
  • Audience Extension — Retarget SSU attendees across the web andFacebook.
  • Native Advertising — Surround your message within our digital content. Embed your story in a native format on the Social Shake Up website.
  • Custom Content & Promotion — We’ll collaborate with you to create and amplify white papers, case studies, custom reports and ebooks to the Social Shake Up audience.
  • Twitter Chat — Discuss a topic of importance to your company with one of our editors on Twitter. We promote to our 180,000 Twitter followers and cover the story with cross-channel exposure.
  • Targeted emarketing — We’ll take your message to members of our community based on job title, company, region and behaviors.
  • Special Sponsor Offer — Reach attendee look-alikes on the SSU & PR News websites with targeted messaging.
  • Account Based Marketing — Zero-in on the specific companies you want to get in front of and we’ll take you there.
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