twitter, birds

6 Daily Reminders to Take Your Tweets From ‘Meh’ to ‘Wow!’

December 5, 2016

If you’re thinking about abandoning Twitter to refocus your efforts on Snapchat or Instagram, you may want to reconsider: A whopping 40% of journalists source their stories on Twitter, according to a Cision report. What’s more, Medium reports that almost a quarter of the platform’s verified user base are journalists. And if the 2016 election cycle taught us anything, it’s that Twitter is the center of the online national conversation at any given moment.

Allison Zimroth Goreham, associate media director of social at Turner Broadcasting, is a veteran at generating compelling and newsworthy Twitter content for her brand. A communicator with a  proven track record of taking social campaigns from conception to completion, Goreham will be speaking on Twitter content strategy at The Social Shake-Up, which will be held May 22-24, 2017, in Atlanta. Below, she shares a sneak peak of her session vis–à–vis her list of daily reminders to keep Turner’s Twitter followers engaged:

Turner, Broadcasting, associate director, social, allison goreham

Allison Zimroth Goreham, Associate Director, Social at Turner Broadcasting

Drive daily conversation about your brand. It’s the one social platform where users are communicating in real time. (Before you point to Snapchat, note that many users view snaps hours after they’ve been posted, whereas your Twitter feed will refresh with the most recent posts on top).

Share short videos. Video is now auto-played in-feed and takes up most tablet/mobile screens. It can be incredibly eye-catching in a text-based platform like Twitter.

Use your community management skills. Twitter is a great place to respond back and forth with users who engage with your brand.

Looking for a deep dive into all things social? Check out the full program and speaker roster for The Social Shake-Up, which will be held May 22-24, 2017 in Atlanta. Brand communicators from Coca-Cola, Dunkin’ Donuts, the Atlanta Hawks, Arby’s and many more will speak on a breadth of topics from content marketing to measurement to Snapchat strategy.

Don’t use vague or unrecognizable hashtags to brand your content. Hashtags should be short, sweet, and relevant.

Don’t share videos with bumpers or long lead-ins. A best practice is to hook a user within three to five seconds of video auto-play, so get right to your message.

Don’t forget to tag @handles when engaging with consumers or other brands in your content. All  of your tagged content will be searchable, both for your followers and the followers of those you tag.

Follow Allison: @AlPal_ATL

Follow Sophie: @SophieMaerowitz

At The Social Shake-Up