May 6-8, 2019
Marriott Marquis Atlanta

2019 Agenda

Monday, May 6

Monday, May 6
8:00 AM - 5:00 PM
Registration is Open! Check in and Say Hello 🙂
Monday, May 6
9:15 AM - 12:15 PM
Pre-Con Workshop: Harness the Power of Live Video to Grow and Excite Your Audience

Live video storytelling strategies are critical for marketers to communicate more authentically with audiences, cultivating a loyal following of video content lovers. But achieving the spontaneity audiences crave means planning for any and all contingencies, while allocating resources creatively—all while tying your broadcasts to marketing goals. 

In this interactive workshop, we’ll dive into the process of planning to go live and the the tools needed to plan, execute and measure the success of a live stream. Attendees will have the chance to develop a plan for and shoot their own brief live broadcast while preparing for any mishaps. 

In this workshop, you’ll learn: 

  • Tactics for driving engagement on a live stream 
  • Which platforms (e.g., Facebook, YouTube, Instagram, Snapchat) work best for different communications goals 
  • Lessons, mistakes and wins brands have taken away from previous broadcasts 
  • Tactics for successful Facebook Live broadcasts on a shoestring budget with a skeleton crew 
  • Pros and cons of promoting long in advance vs. using data to pick the perfect time and frequency to broadcast without warning 
  • How to plan for every contingency whether you’re streaming live from an industry event or corporate HQ
Monday, May 6
9:15 AM - 12:15 PM
Pre-Con Workshop: Navigating the New Rules of SEO

Need to get your content ranked on the first page of search results? Well, you can’t game Google’s algorithm. But an in-depth look into the latest rules of SEO and how to use those rules to your advantage will ensure your brand’s website is seen as an authority in your industry by the search engine.

While the core tenets for ranking highly on Google remain unchanged—providing valuable content, building authority and getting the metadata right—digital denizens need extra knowledge to stay ahead of the curve. Workshop attendees will walk away with tried-and-true tactics for maximizing the results of SEO efforts. And our SEO experts will take attendees through search-optimizing tools and exercises that they can bring back to the office.

This workshop will include:

  • A look at how search mechanics affect what Google sees when it looks for mentions of your brand 
  • A group brainstorming session to generate a wish list of target keywords and search topics for your brand
  • Tips for tying your social media channels to better SEO
  • Strategies for achieving placement on Google context cards in search results
  • How to use your CMS’ built-in tools to generate headlines and featured snippets that can organically outrank negative or neutral content
Monday, May 6
1:15 PM - 4:15 PM
Pre-Con Workshop: Graphic Design 101 for Social Media Marketers

Join our design experts for this hands-on training where you'll learn how to create eye-catching images for your audience that you can easily share on social to drive engagement and tell your brand's story. 

In this workshop, you’ll learn how to:

  • Create eye-catching images for social sharing
  • Identify the best ways to tell your brand's story through graphics
  • Design 101 do's and don'ts
  • How to incorporate powerful copy into your designs
Monday, May 6
1:15 PM - 4:15 PM
Pre-Con Workshop: How to Avoid or Manage a Crisis on Social

In an world where a single negative post about your brand can go viral in milliseconds, you need a crisis plan in place to respond at the speed of social. Hear from crisis experts who will share how to closely monitor your brand’s online reputation, prepare social media assets ready to deploy at a moment’s notice and build your own crisis response center the moment angry tweets start rolling in.

In this workshop, you’ll learn how to:

  • Employ social media listening tactics to determine if and when you’re in a crisis moment
  • Use live-streaming video on Facebook, Twitter and other social platforms to respond to crises in real time
  • Create dark sites and social media assets ready to deploy at a moment’s notice
  • Determine the right tools for your organization for monitoring crises
  • Build an organizational command structure that keeps social media messaging precise and consistent
Monday, May 6
1:15 PM - 4:15 PM
Pre-Con Workshop: Social Media on a Shoestring Budget

Not every brand has a large social media budget —not even some household name brands. And some of you are operating in a Department of One (you). In today’s digital environment, your social media program must be exceptional in order to stand out. In this session you’ll learn how to execute a top-notch social media program on a startup budget.

In this workshop, you’ll learn how to do the following on the cheap:

  • Create quality social video and images using cell phone footage
  • Make the most of a small paid social budget
  • Have the right conversations with senior leaders to get the resources you need
  • Determine the best talent for staffing your social media channels
  • Craft quid pro quo agreements for influencers out of your price range
Monday, May 6
5:30 PM - 7:00 PM
Opening Reception - Taste of Atlanta and Speed Networking

Join your Shake-Up peers for this opening night gathering featuring delicious Southern fare and fun conversations with long-time friends and new connections. You’ll also get a first-time look at the Shake-Up partners offering terrific solutions for your social media challenges.

Monday, May 6
7:15 PM - 9:30 PM
Dine-Arounds with Shaker Friends

Dine with your peers at the restaurant of your choice, then come back to the hotel and join us for a nightcap at the hotel bar. The dine-arounds are optional, of course, but what better way to network with your peers than to break bread with them on opening night?

Tuesday, May 7

Tuesday, May 7
7:30 AM - 4:00 PM
Registration is Open - Pick Up Your Badge and Say Hi!
Tuesday, May 7
8:00 AM - 9:00 AM
Wake & Shake Networking Breakfast!

Start your day off with tasty breakfast treats including pastries, fresh fruit and more.

Tuesday, May 7
8:30 AM - 9:00 AM
Marketplace Tour

Sure, you could wander the Marketplace on your own, aimlessly. Or you could take the inside track position and join our 30-minute Marketplace Tour, where we'll introduce you to our curated roster of partners and vendors, picking up critical market intelligence on the way.

Tuesday, May 7
9:00 AM - 9:45 AM
General Session/Opening Keynote

Our supercharged emcee Brian Fanzo, CEO of iSocialFanz, will welcome you with more Shake-aways than you can count. You’ll want to grab a seat early for this one! Directly following, a surprise industry leader will give our opening keynote.

Tuesday, May 7
9:45 AM - 10:00 AM
Networking Break
Tuesday, May 7
10:00 AM - 11:00 AM
#Instawinning: How Marketers Can Leverage Instagram's Latest Features

Instagram is the fastest-growing social media channel for users and brands, with over 25 million business profiles on the platform. But how can your brand stand out from the ever-growing crowd? Hear how smart marketers have made the most of the latest offerings from Instagram and Instagram Stories to engage audiences, spark conversations and tie campaigns back to business objectives.

You’ll learn how to:

  • Determine the types of content (video, photos, gifs, cinemagraphs, etc.) and posting cadence that boost engagement
  • Choose KPIs at the outset of campaigns to ensure you’re tying successes to ROI
  • Set up your profile for Shoppable posts in Instagram and Instagram Stories
  • Leverage Instagram Live, IGTV and Instagram Videos to drive conversations, meaningful engagements and conversions
Tuesday, May 7
10:00 AM - 11:00 AM
Influencer Insider: Partnerships That Work

In a perfect world, influencers and brands would work together harmoniously, but all too often an influencer-brand relationship can turn dysfunctional. In this session, we’ll talk to leading influencers and the brands they partner with to find out what works, what doesn’t, and how to manage expectations on both sides of the equation. 

You’ll learn how to:

  • Find and build rapport with ambassadors who are best suited for your brand
  • Focus on the metrics that matter most in selecting influencers
  • Come up with quid-pro-quo arrangements that don’t necessarily include a dollar sign
  • Set realistic KPIs to measure return on influencer investment
  • Decide whether to work with an influencer agency, or interface with influencers directly
  • Determine how hands-on or hands-off to be with your influencer as they create content
Tuesday, May 7
10:00 AM - 11:00 AM
Know Your Audience, Grow Your Audience

Who are you trying to reach online, and what do they want most? Many brands dream of hitting that 10,000 follower Instagram benchmark or surpassing a million email subscribers, yet forget to ask those simple, crucial questions. Whether crowdsourcing ideas for new offerings and services or using AI and machine learning to make the most of customer data, marketers have myriad tools at their disposal for knowing and thereby growing their audiences. We'll also look at emerging technologies and their role in generating leads for marketing and sales.

You’ll learn how to:

  • Move away from “push” marketing tactics to make your online channels a place for spotlighting the audience rather than the brand
  • Ask your audience the right questions to crowdsource ideas
  • Employ social listening tools and tactics to better understand potential customers
  • Tie LinkedIn efforts to lead generation
  • Build up your online community for peer-to-peer endorsement
Tuesday, May 7
10:00 AM - 11:00 AM
Measurement Maven: Need-to-Know Analytics for the Social Media Pro

The landscape for social media analytics is ever-evolving. Metrics like AVEs and impressions have been left in the rearview, while comments, engaged time and conversions have emerged as top KPIs for brands. In this session, top measurement experts will shed light on what you should be monitoring right now, which analytics tools are the right fit your brand and how to create a streamlined measurement dashboard. 

You’ll gain: 

  • A look at cost-effective tools on the market for measuring your social efforts
  • Ideas on how to leverage metrics across all of your PESO (paid, earned, social, owned) channels
  • An overview of native platform analytics on Twitter, Facebook and Instagram 
  • Strategies for coping with inevitable discrepancies between reporting tools 
  • Insights on adjusting your social strategy when benchmarks are missed 
  • Plus, we’ll have a peer-to-peer discussion of the tools and services that are working for your social media measurement and comms efforts
Tuesday, May 7
11:00 AM - 11:15 AM
Networking Break
Tuesday, May 7
11:15 AM - 12:15 PM
280 Characters, Infinite Possibilities: Use Twitter to Advance Your Brand’s Mission

While Twitter has become a partisan home for bots, trolls and public outrage, it’s also a crucial tool for social marketers in starting and driving conversations that matter most to audiences. But doing so requires the strategic placement of visual posts, Twitter ads, targeted hashtags and a working knowledge of how search works on Twitter. This session will offer best-in-class examples of how to get a crowd talking about your brand and associated issues.

You’ll learn how to:

  • Create videos and images that command attention on Twitter
  • Leverage targeted interest areas to grow your following
  • Translate native analytics into better content
  • Inject humor and personality into your brand’s account
  • Pack priority messaging into 280 characters
  • Make the most of Promoted posts
Tuesday, May 7
11:15 AM - 12:15 PM
From Storytelling to Action: Tying Content Marketing to Business Goals

The smart marketer these days doesn't just create content for creation's sake, but maps it to brand goals including lead generation, awareness and sales. And the most resourceful content marketing plans focus not only on content generation, but on repurposing and distributing it as evergreen material. In this session, we’ll cover what constitutes a best-of-class content marketing strategy.

You’ll learn:

  • How to source thought leaders and contributors inside and outside your organization
  • Ways to avoid being “salesy” while advocating for your products and services
  • Writing tips to make your content fun-to-read, shareable and useful
  • How to incorporate video and images into your content marketing strategy
Tuesday, May 7
11:15 AM - 12:15 PM
What Social Marketers Need to Know About Facebook Now

Although Facebook has lost trust among some users and brands following recent data use revelations and algorithmic changes, the platform still remains a valuable tool for social marketers. As users flee from Facebook to Instagram and Snapchat, white space has opened up for brands to once again gain an organic foothold among those still using the platform. And new developments in Facebook Groups, native fundraising and Stories have created avenues for building community, tying back to Zuckerberg’s stated mission to “bring the world closer together.”

We’ll cover:

  • The latest factors weighed in Facebook’s algorithm
  • How to leverage Facebook Watch Parties in your audience engagement strategy
  • How much time your brand should be spending on Facebook vs. other platforms
  • Which demographics are still active on Facebook
  • Resources required to build and moderate Groups
  • How brands are making the most of Facebook Stories
  • How nonprofit causes, CSR initiatives and advocacy groups can benefit from fundraising on the platform
Tuesday, May 7
12:15 PM - 12:30 PM
Networking Break
Tuesday, May 7
12:30 PM - 1:30 PM
Luncheon Keynote

Break bread with fellow attendees over a keynote lunch that will inspire and energize you for the rest of your Shake-Up journey.

Tuesday, May 7
1:45 PM - 2:45 PM
Email Marketing & Lead Gen for the Social Media Generation

Some would say email marketing is making a comeback; devotees would say it never left. Either way, it's time to consider re-investing in this channel, using knowledge gained from the world of social media communications to generate leads and raise awareness about new brand initiatives. In this session, we’ll look at applying modern measurement and visual content strategy to email marketing. We’ll also discuss how to ensure your email marketing is compliant with current regulations around customer data use and outreach frequency.

You'll learn:

  • How to integrate visual storytelling into email marketing
  • Strategies for tying email marketing to lead generation
  • Ways to improve upon legacy newsletter strategy
  • How AI is transforming the email marketing function
  • How GDPR and other international regulations affect email marketing 
  • What metrics matter most in email marketing
  • Which tools are most effective for A/B subject line testing, tracking open rates and conversions
Tuesday, May 7
1:45 PM - 2:45 PM
Make YouTube More Than Just a Video Repository for Your Brand

YouTube is the world’s go-to platform for video, not to mention the second-largest search engine after Google. But brands often use it as a video library rather than a strategic messaging channel. In this session you'll learn how to maximize the capabilities of the platform to showcase your brand and grow your audience.

You'll learn how to:

  • Create engaging and relevant YouTube content that demands action from viewers
  • Make the most of native YouTube Analytics
  • Optimize for search on YouTube
  • Define what ROI means for your YouTube channel
  • Craft better thumbnails and metadata
  • Increase traffic to your YouTube channel
Tuesday, May 7
1:45 PM - 2:45 PM
Making the Dream Work: Integrating Social Media Marketing With PR and Sales

Often, the social media function doesn't sit in one department—it can be spread among sales, PR and marketing. And each team approaches social with different goals, voices and desired customer experiences. Unfortunately, a fractured social strategy can stir up distrust among audiences and stakeholders and turn off potential customers. This session will cover strategies for training and deploying social media best practices across departments to ensure your brand voice is distinctive, but unified.

Our experts will cover:

  • Strategies for training employees on intended voice and brand personality
  • How to make a business case for your team’s approach to social
  • Using Agile methodology to break up silos and drive collaboration across departments
  • Writing up social media guidelines for each department
Tuesday, May 7
1:45 PM - 2:45 PM
Real-Time Crisis Management on Social

It's 4 a.m. and your phone starts buzzing. Your brand's @mentions are going crazy—and not in a good way. Do you have a plan in place? In this session, we’ll discuss crisis management strategies for putting out fires and preparing for future crises. Experts will cover social listening strategies, how to ready assets to deploy at a moment’s notice and how to tailor your response on individual social platforms. 

You’ll learn how to:

  • Use live-streaming video to maintain transparency in a crisis moment
  • Create social posts, dark sites and other digital assets in anticipation of a crisis
  • Build a social media and organizational command structure that keeps messaging precise and consistent
  • Craft a unified response via talking points and employee social media guidelines
  • Activate the latest tools, apps and services that have become essential to measuring and managing a crisis
  • Employ cybersecurity best practices to secure your social media accounts from hostile takeovers
Tuesday, May 7
2:45 PM - 3:15 PM
Networking Break
Tuesday, May 7
3:30 PM - 6:30 PM
Fun Offsite Activities!

Continue making connections with other Shakers during these fun offsite activities the Shake-Up team has organized!

>>Visit the World of Coca-Cola, Georgia Aquarium, Center for Civil & Human Rights, College Football Hall of Fame or do a CNN tour.

>>Cooking Class: Create a tasty dish with Atlanta roots and share great conversation with other Shakers while doing it!

>>Ponce City Market Visit: Explore this redesigned, historic site filled with shops, restaurants and the coolest offices in the Atlanta area.

>>Escape Room: Get ready for an unforgettable experience with your Shaker friends! You’ll be locked in a room with a team of Shakers and use clues to get out.

Tuesday, May 7
8:00 PM - 10:00 PM
Meet the Influencers/Drinks with Shakers

Shake up your night at PULSE for drinks and conversation with your peers

Wednesday, May 8

Wednesday, May 8
7:30 AM - 8:00 AM
Rise and Shine Yoga

Start your day off with an invigorating yoga practice. 

Wednesday, May 8
8:00 AM - 9:00 AM
Snap & Sip Networking Breakfast

The last day of Shake-Up starts with a breakfast for the senses! Grab a bite and take some snaps at our Donut Wall, then increase your java IQ at our coffee tasting, hosted by The Shake-Up Show's coffee sommelier. 

Wednesday, May 8
9:00 AM - 9:45 AM
General Session/ Opening Keynote/ Entertainment
Wednesday, May 8
9:45 AM - 10:00 AM
Networking Break
Wednesday, May 8
10:00 AM - 11:00 AM
Exploring the Career Path of a Social Media Pro

Even as organizations started creating positions for social media strategists in the mid-2000s, the position usually topped out at the manager level. While the role has grown up, the career path for the social media strategist remains mostly undefined, with organizations still unsure of how social fits into the corporate hierarchy, providing challenges but also opportunities for the career-minded strategist forging her own way. In this session, you’ll hear from a panel of social media experts who have and continue to navigate this path.

They’ll discuss:

  • The 5 future career paths for the social media strategist
  • Whether social will be absorbed into an already-existing or as-of-yet undefined future function
  • How to make a case for a C-level social media executive position in your organization
  • What skills you should be developing whether you intend to remain in social or jump to another role
  • What skills and experience you should look for if you’re hiring for this role
Wednesday, May 8
10:00 AM - 11:00 AM
How to Use Social Listening for Better Marketing Campaigns

Social listening isn’t hard, it’s what you do with the data you collect that is the inexact art. And then there’s always sentiment, social listening’s more mysterious cousin, and how to best measure that. Mastering it is no small feat, but the brands who do it best are the ones who have learned to measure, redirect strategy and even monetize what can appear to be an unknown quantity. In this session, you will learn how to implement a social listening strategy and how to best measure the results.

We’ll cover:

  • What tools you should use to monitor topics, keywords and hashtags people use when talking about your brand
  • The best social listening KPIs for your brand
  • How to listen for pain points and create content to address them
  • Tips on how to find valuable data in what can appear to be a miasma of sentiment
  • When to lurk and when to respond to criticism
  • How to use monitor sentiment to reveal larger insights about your brand
  • Why you should launch your social listening strategy well before you launch your marketing campaign
  • Strategies for social listening and tracking sentiment on Reddit and other forums
Wednesday, May 8
10:00 AM - 11:00 AM
Programmatic 101 for Social Media Marketers

Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming an effective tool for social media marketers. With social media platforms being treasure troves of data about their users, platforms are increasingly engaging marketers directly, effectively becoming demand-side platforms themselves. One thing standing in the way of social media pros harnessing the potential of programmatic is the process itself.

We will cover:

  •  The “walled gardens” of the Big 6 social media platforms and why they are more effective at programmatic
  • Using programmatic to prove the ROI of social media investment
  • How social and paid media teams can work together to develop metrics and create more effective social campaigns
  • The ins and outs of real-time bidding (RTB) and exchanges
  • Header bidding
  • Developing a brand safety policy for vendor and agency partners
Wednesday, May 8
10:00 AM - 11:00 AM
Visual Storytelling Essentials for Pinterest, Facebook and Snapchat

In a world where the written word is increasingly replaced by images and video, there’s no question that visual storytelling is a crucial skill for social media communicators. Content creators must produce great visuals—or at the very least, be able to direct visual artists and videographers effectively. In this session you'll learn how to develop a visual narrative around your brand’s messaging priorities.

We’ll cover:

  • Industry examples of successful video and photo campaigns that drove audiences to take action
  • Affordable tools and tricks for capturing effective video content on a smartphone
  • The latest trends in live video strategy
  • How to storyboard a brief video for social vs. a longform campaign video
  • Strategies for coordinating with and directing videographers and photographers
  • How to manage talent (influencers, brand ambassadors, executives) to ensure they’re camera-ready and on-message
Wednesday, May 8
11:00 AM - 11:15 AM
Networking Break

Grab a bite to eat and stop by the Yard for fun and games or the Ask Me Anything stage to, well, ask our experts just about anything (related to social media).

Wednesday, May 8
11:15 AM - 12:15 PM
Driving Business and Engagement on Snapchat

Snapchat has been first-to-market in terms of e-commerce on social, offering shoppers the ability to purchase new products (and in some cases, virtually try them on), as well as integrating with Amazon via the Visual Search feature. In this session, you'll hear from experts who have used Snapchat to drive direct purchases for their brands, as well as engaging and growing their existing audiences on the platform.

You'll learn:

  • Ways to convert your Snapchat followers into shoppers
  • Tactics for leveraging Snap Maps
  • Where to find the most valuable analytics natively
  • The scope and budget needed for unskippable ads
  • How Shoppable Snap ads work on the platform
  • Strategies for working between marketing and sales teams to effectively drive sales and engagement on social
  • How to measure the success of e-commerce campaigns on Snapchat
Wednesday, May 8
11:15 AM - 12:15 PM
Google Goggles: Use SEO Tactics to See Your Brand the Way Search Engines Do

SEO's importance in determining your brand’s reputation can't be overstated. And to rank on page one, your site content must convince the search engine’s ever-changing algorithm that your brand is the authority for your industry. In this session, our panel of SEO experts will teach you how to maintain online properties that have the potential to shine in Google search—and that aren’t penalized for missing the mark. 

You’ll learn how to:

  • Choose what metrics to track in Google Analytics and Google Data Studio
  • Determine whether AMP is a fit for your brand
  • Sleuth why people are leaving your website
  • Align your website metadata and content with Google’s algorithm
  • Understand and enhance the user experience of your mobile site
  • Optimize your site and keywords for voice search
  • Amp up the speed, quality and appearance of your site for higher ranking
Wednesday, May 8
11:15 AM - 12:15 PM
LinkedIn Life: Maximize the Professional Network for Audience Growth

LinkedIn was once considered a site for job seekers, but marketers are now realizing the platform's potential for reaching the business-minded. Hear from brands who are maximizing LinkedIn's capabilities to engage target audiences and come away with ideas for a smart and efficient LinkedIn strategy.

We’ll cover:

  • What content LinkedIn users engage with most
  • How to determine what types of content and frequency works best for your audience 
  • A look at LinkedIn’s paid tools (including Elevate), and a case study of a budget-friendly pay-to-play campaign
  • How to get the most out of your LinkedIn Company Page
  • What a smart LinkedIn lead-generation strategy looks like
  • The latest visual tools LinkedIn has released for marketers
  • Best practices for establishing thought leadership on the platform
  • How LinkedIn’s retargeting tools can be used to advertise to business leads on and off-platform
Wednesday, May 8
11:15 AM - 12:15 PM
Peer-to-Peer Discussion: Tools of the Social Marketer’s Trade

In this intimate interactive session, attendees will compare notes on the wide array of tools currently available for bolstering social media strategy. Attend and get a cost-benefit analysis of some of the biggest players on the market, as well as some of the lesser-known (and in some cases, more affordable) dashboards and measurement tools. Bring your challenges, share your wins, and come away with a list of tools that you can demo as soon as you get back to your desk.

Wednesday, May 8
12:15 PM - 1:15 PM
Movers & Shakers Awards Luncheon/Keynote

Meet this year’s Movers & Shakers, the marketers and communicators killing it on social media and beyond. Then, sit back and relax as our keynote takes you on a very special journey that’ll inspire and entertain.

Wednesday, May 8
1:15 PM - 1:45 PM
Networking Break
Wednesday, May 8
1:45 PM - 2:45 PM
Social Customer Care: Turning Tough Customers Into Brand Evangelists

Customers, particularly dissatisfied ones, are often vocal on social media. But helping them quickly, efficiently and compassionately can transform disgruntled customers into brand loyalists. Our panel of experts will discuss how to respond to customers on and offline and navigate those highly visible negative sentiments.

You’ll learn how to:

  • Find and train the right talent for social customer care roles 
  • De-escalate potentially negative viral moments
  • Find a unified approach for responding and directing customers across channels
  • Get customers and staffers to embrace Messenger bots
  • Leverage your existing community for peer-to-peer help
Wednesday, May 8
1:45 PM - 2:45 PM
Social Selling on Instagram and Facebook

Many brands use Facebook and Instagram for building brand awareness, but have fallen behind when it comes to selling products or services on those channels. Algorithmic changes in recent years have made direct selling difficult on both platforms, but loyal followers can still be converted into customers with the right tactical approach. Our experts will share case studies where they successfully tied ROI to resources spent on a social selling campaign.

You’ll learn how to:

  • Leverage Instagram Shoppable posts
  • Activate brand ambassadors to allow customers to sell your products or services for you 
  • Set up a brand catalog on Facebook
  • Use paid social resourcefully to drive sales
  • Work with influencers to increase customer response
Wednesday, May 8
1:45 PM - 2:45 PM
What Social Marketers Need to Know Now About Blockchain, AI, AR, and Voice Search

Emerging technology continues to impact the way we do work on a daily basis. In this session, we’ll focus on how top brands are utilizing voice search, AI, AR, and blockchain—and what industries are likely to transform the fastest as a result of these new technologies. This session will make you just dangerous enough to hold a discussion with key stakeholders, be it the C-Suite, customers and clients. 

We’ll explore:

  • Determining a ballpark budget for resources needed to integrate AI into your marketing function
  • DIY solutions for AR social posts (including 360-degree and VR social content)
  • How blockchain can strengthen payment processes, supply chain management, overall security and increase customer trust as a result
  • The skill set and talent needed to integrate voice search into your SEO program
Wednesday, May 8
1:45 PM - 2:45 PM
When Brands Take A Stand

In today's polarized online environment, your brand can no longer afford to stay on the sidelines. The stakes for playing it safe are higher than ever before, as increasingly more brands dive into the issues of the day. Making a brand statement doesn't need to be a campaign endorsement, but if you want your brand to stand for something authentically—and make sure it will stay standing—there are some key things to keep in mind. 

Our panel of strategists will discuss:

  • How to determine what issues are suitable for your brand to weigh in on
  • What to do if and when your brand faces backlash from stakeholders for making a bold statement
  • Working to ensure your company reflects its stated values in internally
  • Inspire social followers and advocates to join and spread your message and movement
Wednesday, May 8
3:00 PM - 3:45 PM
Closing Session: Influencer Sound-Off

The Shake-Up continues its tradition of closing out the show with a roundtable of top influencers shaking up social. We've gathered a diverse set of sought-after influencers who will share their secret sauce for engagement, innovation and online commerce. Brands will get a final unvarnished look at what makes a successful partnership from an influencer's point of view. This is one of our most popular sessions—so be sure to schedule your return flight with time to spare.

This panel will include:

  • The biggest brand turnoffs from influencers’ point of view
  • How and why influencers sign onto campaigns
  • What influencers are looking for in a campaign contract
  • Examples of influencers’ best unpaid partnerships in recent memory
  • Where influencers see their field going in 2020 and beyond
  • The Shake-Up’s biggest group selfie yet—influencers included!
Wednesday, May 8
3:45 PM - 4:00 PM
Top Aha! Moments From Social Shake-Up 2019

Close out the Social Shake-Up Show with a mini-session dedicated to the key takeaways and highlights of the week. Miss a session or two while you were networking? Don’t worry, we’ve got you covered: Top speakers will share new insights they picked up from fellow social media luminaries along their Shake-Up journey.

Wednesday, May 8
4:00 PM - 4:45 PM
Closing Reception

Let’s not say goodbye; just “see you soon”!

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