What’s Shakin’: Artificial Intelligence

social media app on mobile and desktop

How the AI Revolution is Transforming Social Media Marketing

By: Arjun Rai, Founder & CEO, HelloWoofy
August 31st, 2020

You might be surprised at how many social media posts are ideated, created, and managed by artificial intelligence rather than human brains. In fact, A.I. in social media is so widespread that researchers predict the industry will be worth more than $2 billion by 2023. So, what does the A.I. revolution look like in practice? To start, […]

voice to speech image, person speaking into smartphone, AI graphics

How Facebook’s Bloomsbury AI Acquisition Will Affect Social Marketers

By: Justin Joffe
July 6th, 2018

Facebook announced its purchase of London-based startup Bloomsbury AI on July 3rd, acquiring the artificial intelligence company for its innovative machine learning tool. Bloomsbury’s technology focuses on natural language, rooting out awkward or unstructured text in order to better learn what text on the platform comes from humans and what doesn’t. “The Bloomsbury team has […]

Will Facebook Messenger Bots Become the New Email Marketing?

By: Jerry Ascierto
April 11th, 2018

About 1.3 billion people actively use Facebook Messenger. Let that sink in for a moment. Then consider this: While nearly 20 million businesses use Messenger as a marketing and customer-service channel, only a fraction of them, around 15%, actively use chatbots, according to a survey of more than 5,000 marketers conducted by Social Media Examiner […]

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4 Ways Augmented Intelligence Can Benefit Communicators

By: Sophie Maerowitz
January 25th, 2018

At IBM, the future is now. Or, at least, augmented intelligence (the company’s term for Watson-powered AI) is. While many communicators are worried about how AI will affect their jobs “in the future,” Brandi Boatner, social and influencer communications lead for global markets at IBM, says augmented intelligence is already here—­and communicators must start growing […]

#MadeByGoogle Drives Home Shift From Mobile-First to AI-First World

By: Sophie Maerowitz
October 5th, 2017

Artificial intelligence took center stage at the recent #MadeByGoogle launch event. The company unveiled a plethora of products aimed at an AI-focused future, including enhanced voice and visual search features in the Pixel 2 smartphone and Google Home device, as well as a beefed up virtual reality headset, to name a few. In his opening remarks, […]

At The Social Shake-Up