May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Career Advice

smart kid in glasses

What Skill Does Your Next Social Media Hire Need Most?

By: Sophie Maerowitz
June 20th, 2019

From adjusting paid social bids to scheduling posts for the day to operationalizing platform-specific strategies, social media professionals are expected to stay on top of a lot. (And that’s all before breakfast.) As social media platforms continue evolve, this to-do list will likely only grow. Hopefully your department has budget to hire some help and […]

A Day in the Life of a Social Marketer

By: Sophie Maerowitz
January 31st, 2019

What does your day look like, when it comes to social media? A social media pro’s schedule and priorities differ greatly from brand to brand. Given that the role of social media manager didn’t exist before the early aughts, there’s no standard set of rules that determines the daily routine of the person charged with […]

10 questions

10 Questions with Social Shake-Up Speaker Jon Chang, of NYU and IBM Watson

By: Colleen Lutolf
January 14th, 2019

Named to Forbes’ 2019 30 Under 30 in marketing and advertising, Jon Chang is a product marketer at IBM Watson Marketing and adjunct faculty of social media and web analytics at New York University. We recently caught up with Jon to ask him 10 questions on social media in 2019, including career advice for social […]

woman, holding mic

Welcome to the #SpeakHERS Movement

By: Carmen Collins, Sr. Social Media & Talent Brand Manager, Cisco
August 20th, 2018

I’m going to break my own rules. I wrote an entire blog post on hashtags and about how starting a new one may not be the best tactic. And here I am writing about starting a new hashtag. However, it’s less of a “I’m declaring this a thing” thing, and more of a “I’m asking […]

The Art of the Spiel: How to Network IRL

August 15th, 2018

Effective and efficient networking presents a paradox that evokes the core skills of communications: how do you present yourself in a manner that’s quick, authentic, and accurately conveys everything about you without coming off as pure elevator pitch or spiel?

5 Ways to Transform ‘Diversity & Inclusion’ From Buzzwords Into Action

By: Sophie Maerowitz
March 29th, 2018

Dove, H&M and now Heineken: All of these brands have run ads in the last year that received widespread backlash for racist undertones. All four ad fiascos harmed brand reputation and alienated customers, eroding goodwill with audiences. But it doesn’t have to be this way, says Jessica Fish, principal of, a West Coast-based agency that […]

Word Up: 9 Rules for Crafting a Social Media Post

By: Kelly Stone, CompTIA
November 18th, 2017

Social media marketing has matured exponentially in the last decade, from its days as an awkward teenager to the refined, sophisticated young adult it has become. While there’s the perception that it requires a certain kind of magic, the reality is that what works on social media is an extension of solid communication skills. Yet, brands […]

4 Exercises to Improve Your Networking Skills

By: By Ian James Wright
May 1st, 2017

It can be hard for someone who works in public relations or communications to admit that they’re not that great at schmoozing. It would seem that these things go hand in hand, but striking up a face-to-face conversation with a stranger is its own skill set, and we aren’t all naturals. If you’re attending a […]

At The Social Shake-Up