What’s Shakin’: Career Advice

Social Shake-Up

#SSU2020 Speaker Q&A: Ashley Sasnett on Career Paths in Social Media

By: Nicole Schuman
August 5th, 2020

With The Social Shake-Up virtual show on the horizon, we’d like to take this opportunity to give readers and soon-to-be attendees a chance to get to know this year’s speaker roster. This year’s Social Shake-Up cast is made up of marketing and communications professionals who manage social media messaging at top brands and nonprofits, from […]

brian fanzo webinar

5 Skills Social Media Marketers Need in 2020

By: The Social Shake-Up
March 5th, 2020

In the ever-evolving world of digital, there’s little doubt that social media professionals should stay on top of algorithm changes, new social apps and shifts in user behavior and appetite. As Social Shake-Up 2020 host Brian Fanzo, CEO of iSocialFanz puts it, “I wish there was a pause button for every new social media app. […]


Ask a Social Media Director #8: The Zen Juggler Edition

By: Justin Buchbinder, Social Media Director, FINN Partners
February 3rd, 2020

It’s 2020 and spring is almost here. That means The Social Shake-Up is around the corner—and, as the social media director of FINN Partners, a global integrated marketing agency, I can’t wait to share my approach to paid social with you in person in May. Can you believe I’ve now taken a voluntary seat in […]

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4 Skills Every Social Marketer Should Have in 2020

By: Britney Muller, Senior SEO Scientist, Moz
December 9th, 2019

As a social media marketer, you know your work has an impact on your brand. All of your efforts are focused on engaging and growing a qualified audience, after all. But are you aware of how social impacts the SEO of the site you’re marketing, the relationship between organic and paid social, or how you […]


[INFOGRAPHIC] Productivity Hacks for Social Marketers

By: Sierra Skelly
October 31st, 2019

Social media marketers are constantly juggling a million tasks. From developing social strategy and overseeing media content to reporting on campaigns and staying up-to-date on the latest trends, there never seems to be enough time in the day. Time management is key to be successful in the marketing industry. But with so much on our […]

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What Skill Does Your Next Social Media Hire Need Most?

By: Sophie Maerowitz
June 20th, 2019

From adjusting paid social bids to scheduling posts for the day to operationalizing platform-specific strategies, social media professionals are expected to stay on top of a lot. (And that’s all before breakfast.) As social media platforms continue evolve, this to-do list will likely only grow. Hopefully your department has budget to hire some help and […]

A Day in the Life of a Social Marketer

By: Sophie Maerowitz
January 31st, 2019

What does your day look like, when it comes to social media? A social media pro’s schedule and priorities differ greatly from brand to brand. Given that the role of social media manager didn’t exist before the early aughts, there’s no standard set of rules that determines the daily routine of the person charged with […]

10 questions

10 Questions with Social Shake-Up Speaker Jon Chang, of NYU and IBM Watson

By: Colleen Lutolf
January 14th, 2019

Named to Forbes’ 2019 30 Under 30 in marketing and advertising, Jon Chang is a product marketer at IBM Watson Marketing and adjunct faculty of social media and web analytics at New York University. We recently caught up with Jon to ask him 10 questions on social media in 2019, including career advice for social […]

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Welcome to the #SpeakHERS Movement

By: Carmen Collins, Sr. Social Media & Talent Brand Manager, Cisco
August 20th, 2018

I’m going to break my own rules. I wrote an entire blog post on hashtags and about how starting a new one may not be the best tactic. And here I am writing about starting a new hashtag. However, it’s less of a “I’m declaring this a thing” thing, and more of a “I’m asking […]

The Art of the Spiel: How to Network IRL

August 15th, 2018

Effective and efficient networking presents a paradox that evokes the core skills of communications: how do you present yourself in a manner that’s quick, authentic, and accurately conveys everything about you without coming off as pure elevator pitch or spiel?

At The Social Shake-Up