What do Dove, H&M and Heineken have in common? All of these brands have run ads that received widespread backlash for racist undertones. All four ad fiascos harmed brand reputation and alienated customers, eroding goodwill with audiences. But it doesn’t have to be this way, says Jessica Fish, principal of inclusiv.us, a West Coast-based agency that […]
Social media marketing has matured exponentially in the last decade, from its days as an awkward teenager to the refined, sophisticated young adult it has become. While there’s the perception that it requires a certain kind of magic, the reality is that what works on social media is an extension of solid communication skills. Yet, brands […]
It can be hard for someone who works in public relations or communications to admit that they’re not that great at schmoozing. It would seem that these things go hand in hand, but striking up a face-to-face conversation with a stranger is its own skill set, and we aren’t all naturals. If you’re attending a […]
