[Editor’s Note: The SSU staff encounters many examples of brand communications. Each Friday we compile an assessment of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find last week’s examples here.] Sophie Maerowitz, senior content manager Snapchat’s Snap Camera: B+ Never […]
[Editor’s Note: The SSU staff encounters many examples of brand communications. Each Friday we compile an assessment of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find last week’s examples here.] Sophie Maerowitz, senior content manager Draper James’ Disastrous Giveaway: C […]
According to Nielsen, 67 percent of Americans feel more overwhelmed by advertising than they did five years ago, in part due to the rise of ads served on their favorite social media networks and streaming services. Studies have shown that, on average, most companies manage four to 10 social media accounts to increase their brand […]
Whether you’re crafting social media posts, blogs or website content, it’s become nearly impossible to feed the dreaded 24/7 Content Beast. However, not every brand can be everything to everyone, so it is crucial to spend the time needed to make your written and visual efforts truly shine—even if that means producing less content to […]
Rob Rakowitz, former global director of media at Mars (today, initiative lead for the Global Alliance for Responsible Media) has done a variety of compelling content marketing for companies from Snickers to the cat food brand Whiskas and Uncle Ben’s. So, what can the man from Mars tell us about his content marketing strategy? Among […]
Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and keeps their audience’s attention. During my time at Hilton, we built a similar […]
With hundreds of thousands of articles, videos, photos and other kinds of content competing with your own, how do you break through? The answer is simpler than you’d think: The key to getting noticed on social media and gain the attention of your target audience is to create shareable posts. Here are just a few […]
Clad in a light-brown suit adorned with a delft pottery pattern and matching shoes, Handley was an engaging and humorous keynoter.
User-generated content (UGC) is any type of content that has been created by and put out into the world by fans (or anyone who is not being paid to post). UGC can take many forms: testimonials, photos, blog posts, tweets, videos—anything that includes a user promoting a brand, without the brand originating the post itself. […]
With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]
