What’s Shakin’: Content Marketing

SSU GRADES: Brand Responses to Coronavirus for the Week of April 26

By: SSU Editors
May 1st, 2020

[Editor’s Note: The SSU staff encounters many examples of brand communications. Each Friday we compile an assessment of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find last week’s examples here.] Sophie Maerowitz, senior content manager Snapchat’s Snap Camera: B+ Never […]

kid failing test

SSU GRADES: Brand Responses to Coronavirus for the Week of April 12

April 17th, 2020

[Editor’s Note: The SSU staff encounters many examples of brand communications. Each Friday we compile an assessment of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find last week’s examples here.] Sophie Maerowitz, senior content manager Draper James’ Disastrous Giveaway: C […]

employees amplifying brand on a seesaw

9 Tactics for Next-Level Employee Advocacy on Social

By: Natasa Djukanovic, CMO, Domain.ME
February 27th, 2020

According to Nielsen, 67 percent of Americans feel more overwhelmed by advertising than they did five years ago, in part due to the rise of ads served on their favorite social media networks and streaming services. Studies have shown that, on average, most companies manage four to 10 social media accounts to increase their brand […]

beast

5 Strategies for Taming the Content Beast

By: Julia Angelen Joy & Sophie Maerowitz
February 19th, 2020

Whether you’re crafting social media posts, blogs or website content, it’s become nearly impossible to feed the dreaded 24/7 Content Beast. However, not every brand can be everything to everyone, so it is crucial to spend the time needed to make your written and visual efforts truly shine—even if that means producing less content to […]

Whiskas cat

11 Content Marketing Tips From Uncle Ben’s and Whiskas

By: Drew Neisser, Founder & CEO, Renegade
December 4th, 2019

Rob Rakowitz, former global director of media at Mars (today, initiative lead for the Global Alliance for Responsible Media) has done a variety of compelling content marketing for companies from Snickers to the cat food brand Whiskas and Uncle Ben’s. So, what can the man from Mars tell us about his content marketing strategy? Among […]

hilton employees holding balloons

Hilton’s 5-Prong Approach to Employee Advocacy on Social

By: Vanessa Sain-Dieguez, Former Senior Director, HR Digital Strategy and Implementation, Hilton Worldwide (Now Director, Employer Brand & Social Media, Spectrum)
November 27th, 2019

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and keeps their audience’s attention. During my time at Hilton, we built a similar […]

kids sharing an apple

5 Tips For Creating Shareable Content on Social Media

By: Lucy Kaplan
May 13th, 2019

With hundreds of thousands of articles, videos, photos and other kinds of content competing with your own, how do you break through? The answer is simpler than you’d think: The key to getting noticed on social media and gain the attention of your target audience is to create shareable posts. Here are just a few […]

SSU Closing Keynoter Ann Handley: Slow Down and Mind the Cockroaches

By: Seth Arenstein
May 10th, 2019

Clad in a light-brown suit adorned with a delft pottery pattern and matching shoes, Handley was an engaging and humorous keynoter.

4 Tips for Making UGC Your Content Marketing Hero

By: Lucy Kaplan
March 13th, 2019

User-generated content (UGC) is any type of content that has been created by and put out into the world by fans (or anyone who is not being paid to post).  UGC can take many forms: testimonials, photos, blog posts, tweets, videos—anything that includes a user promoting a brand, without the brand originating the post itself. […]

"why" in neon lights

Why Aren’t You Leveraging Internal Brand Ambassadors in Your Marketing?

By: Danica Kombol, CEO, Everywhere Agency
March 1st, 2019

With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]

At The Social Shake-Up