May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Content Marketing

kids sharing an apple

5 Tips For Creating Shareable Content on Social Media

By: Lucy Kaplan
May 13th, 2019

With hundreds of thousands of articles, videos, photos and other kinds of content competing with your own, how do you break through? The answer is simpler than you’d think: The key to getting noticed on social media and gain the attention of your target audience is to create shareable posts. Here are just a few […]

SSU Closing Keynoter Ann Handley: Slow Down and Mind the Cockroaches

By: Seth Arenstein
May 10th, 2019

Clad in a light-brown suit adorned with a delft pottery pattern and matching shoes, Handley was an engaging and humorous keynoter.

4 Tips for Making UGC Your Content Marketing Hero

By: Lucy Kaplan
March 13th, 2019

User-generated content (UGC) is any type of content that has been created by and put out into the world by fans (or anyone who is not being paid to post).  UGC can take many forms: testimonials, photos, blog posts, tweets, videos—anything that includes a user promoting a brand, without the brand originating the post itself. […]

"why" in neon lights

Why Aren’t You Leveraging Internal Brand Ambassadors in Your Marketing?

By: Danica Kombol, CEO, Everywhere Agency
March 1st, 2019

With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]


4 Reasons LinkedIn Could Provide the Biggest Platform Payoff for Social Marketers

By: Brian Fanzo, Founder and CEO, iSocialFanz; Host of The Social Shake-Up 2019
February 19th, 2019

In 2019, the question of where marketers should focus their attention is overwhelming—not only because there is no one answer, but because networks, types of content and user behaviors are always evolving. Keeping that unknown quantity front of mind, I decided to reverse-engineer every client and business opportunity including my speaking business, influencer marketing consulting and […]

vanguard app in back pocket

How Vanguard Launched an Employee Advocacy Program in a Highly Regulated Industry

By: Kristin Thomas, Employee Advocacy Program Manager, Vanguard
February 11th, 2019

Picture this. It’s my first day at Vanguard and I am sitting in corporate orientation with many other new crew members (that’s what we call our employees). Far down on the agenda for the day, I read, “Social media policy discussion.” Considering that the basic goal of my job is to get more of the […]

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3 Ways to Integrate Visual Storytelling Into Email Marketing

By: Lucy Kaplan
January 22nd, 2019

We are living in the opt-in age. Our inboxes are getting more cluttered by the day, and it can give a person serious anxiety to look at their phone and see a “50” next to their email app. So how do you break through? The key is by providing people with emails that draw them […]

content marketing trends 2019

Top 6 Content Marketing Trends for 2019

By: Lucy Rendler-Kaplan
December 27th, 2018

While we may not know what the New Year will bring, one thing is certain – content marketing is here to stay. It isn’t, however, staying the same–new tools emerge, thought leaders put new spins on old marketing tactics and individuals and businesses find new ways to cut through the online “noise” to make an […]

It’s Time for Social Teams and Content Teams to Play Nice

By: Mike Pilarz, LinkedIn
December 21st, 2017

As soon as I asked the question, things turned awkward. I was halfway through a content marketing workshop with the social team for a large enterprise. They were frustrated. They said they didn’t have the content they needed to succeed. I mentioned one of the company’s blogs that was not only actively publishing, but had […]

How Arby’s Uses Social Listening to Understand (and Delight) Its Audience

By: Jerry Ascierto
November 21st, 2017

To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates the feedback into sharper content for the future. The Arby’s team […]

At The Social Shake-Up