May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Content Marketing

It’s Time for Social Teams and Content Teams to Play Nice

By: Mike Pilarz, LinkedIn
December 21st, 2017

As soon as I asked the question, things turned awkward. I was halfway through a content marketing workshop with the social team for a large enterprise. They were frustrated. They said they didn’t have the content they needed to succeed. I mentioned one of the company’s blogs that was not only actively publishing, but had […]

How Arby’s Uses Social Listening to Understand (and Delight) Its Audience

By: Jerry Ascierto
November 21st, 2017

To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates the feedback into sharper content for the future. The Arby’s team […]

4 Ways of Using Vulnerability to Elevate Brand Storytelling

By: Brooks Thomas, Southwest Airlines
July 25th, 2017

Every time a SpaceX rocket launches, all eyes are on the Twitter feeds of @ElonMusk and @SpaceX. Space is fascinating and understandably risky, but it’s how those Twitter accounts convey information that speaks to the point of this article: Vulnerability is sometimes a valuable way to endear yourself to an audience. With each launch, heart […]

Keeping It Real for the 2018 Social Shake-Up

By: Jerry Ascierto
May 26th, 2017

If I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks […]

7 Ways to Improve Your Content Marketing

By: Drew Neisser, Social Media Explorer
March 13th, 2017

It’s not that your content sucks…in fact, it might even be pretty darn good. It’s just that every minute of every day, there are 1,300 more blog posts, 360,000 more tweets, 1.7 million more Facebook posts and 2 million more videos uploaded to YouTube. And that only accounts for a few channels. Which means your […]

How Southwest Airlines Uses Social Listening to Produce Compelling Videos

By: Linda Rutherford, Southwest Airlines
March 3rd, 2017

New digital platforms are driving the evolution of communications departments into media conglomerates, generating graphic, video and other content for both broad and targeted audiences. The agenda spans from an annual horizon of what we need to communicate, all the way down to what just happened a moment ago online and whether there is an organic […]

The Evolution of Coca-Cola’s Brand Journalism Journey

By: Doug Busk, The Coca-Cola Company
February 28th, 2017

At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional communications paths. The press release, while still expected and powerful in certain instances—earnings announcements, for example— is connecting with an ever smaller audience. With the speed of communication driving faster to keep […]

How to Use Content Marketing for a Successful PR Campaign

October 18th, 2016

Although content marketing is generally thought of as a separate strategy to public relations, the truth is that these two approaches to publicity actually go hand in hand. Both strategies are about providing people with details about a business. Public relations comes down to methods of communicating a company’s message to the public; content marketing […]

Why the Snapchat Story Playlist Could Be Trouble for Brands (and How to Fight Back)

October 12th, 2016

In its war against Instagram Stories, Snapchat may have struck a blow that causes collateral damage to brands. In a blog update on Oct. 7, Snap Inc. detailed some changes to the way people will view stories. In sum: Previously, after a user viewed a story, he or she would automatically be served the next story […]

Facebook organic content

Create Shareable Content on Facebook that Won’t Break the Bank

August 15th, 2016

As it’s done many times recently, the behemoth, Facebook, dominated social media news recently. Never mind its direct line to the White House, announced Aug 11. On Aug. 9 Facebook said it will begin to push back against ad-blocking companies and their subscribers (see page 8). Facebook will load ads differently, making it more difficult […]

At The Social Shake-Up