May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Customer Mapping

How to Integrate Social Media Into a Customer Journey Map

By: Franklin Goldberg, HarperCollins
November 10th, 2017

Many of the world’s most successful companies share a common focus that drives everything they do—they obsess over customers. Apple, Amazon, Adobe, Microsoft—they’re all devoted to being customer-centric. Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” Amazon’s mission statement says, “Our vision […]

3 Ways Brands Can Use LinkedIn’s Audience Network

By: Sophie Maerowitz
September 12th, 2017

LinkedIn has rolled out a new targeting tool for brands that sponsor content on the platform: Audience Network. The tool increases brands’ chances of their content appearing on audiences’ LinkedIn feeds, and―perhaps more excitingly―tracks users across the internet. While Facebook and Google have offered similar retargeting capabilities for years, Audience Network can push LinkedIn into serious contention […]

5 Best Practices for Earning Online Reviews

By: Ian James Wright
June 19th, 2017

Cultivating a body of reviews is an important aspect of engaging with your customers on social. It can further establish you as a reputable brand, teach you which areas you could be improving on, boost SEO, start important conversations and more. If you’re not getting reviews—or if you’re only getting them from one kind of […]

At The Social Shake-Up