Many of the world’s most successful companies share a common focus that drives everything they do—they obsess over customers. Apple, Amazon, Adobe, Microsoft—they’re all devoted to being customer-centric. Some soundbites, for context: Steve Jobs: “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” Amazon’s mission statement: […]
Many of the world’s most successful companies share a common focus that drives everything they do—they obsess over customers. Apple, Amazon, Adobe, Microsoft—they’re all devoted to being customer-centric. Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” Amazon’s mission statement says, “Our vision […]
LinkedIn offers a targeting tool for brands that sponsor content on the platform: Audience Network. The tool increases brands’ chances of their content appearing on audiences’ LinkedIn feeds, and―perhaps more excitingly―tracks users across the internet. While Facebook and Google have offered similar retargeting capabilities for years, Audience Network can push LinkedIn into serious contention as an […]
Cultivating a body of reviews is an important aspect of engaging with your customers on social. It can further establish you as a reputable brand, teach you which areas you could be improving on, boost SEO, start important conversations and more. If you’re not getting reviews—or if you’re only getting them from one kind of […]
