With Google and Facebook placing increasing value on the mobile experience, the era of focusing on “internet trends” may be over, while mobile trends have taken center stage—the internet is mobile now and vice versa. So how are smartphone users interacting with their devices and engaging with apps and websites? Understanding this is the object of comScore’s 2017 U.S. Mobile App Report, which […]
Data-driven marketing is not just a buzz term, it’s a real business need for those who want to stay competitive. Closed-loop attribution is still the elusive Holy Grail that each marketer dreams to achieve. But data analysis requires human intervention and it’s easy to mistakenly select metrics that are not delivering the full picture or are […]
With so much digital data out there, it’s never been easier for communicators to delve into the numbers to track the specifics of PR campaigns. This is especially true of social media. Whether it’s a platform’s built-in analytics or a third-party service bringing together data from across the web, all the information PR pros could […]
