6 Takeaways From comScore’s 2017 Mobile App Report

By: Ian James Wright
August 28th, 2017

With Google and Facebook placing increasing value on the mobile experience, the era of focusing on “internet trends” may be over, while mobile trends have taken center stage—the internet is mobile now and vice versa. So how are smartphone users interacting with their devices and engaging with apps and websites? Understanding this is the object of comScore’s 2017 U.S. Mobile App Report, which […]

5 Perspectives on Data-Driven Social Media Marketing

By: Natascha Thomson, MarketingXLerator
April 13th, 2017

Data-driven marketing is not just a buzz term, it’s a real business need for those who want to stay competitive. Closed-loop attribution is still the elusive Holy Grail that each marketer dreams to achieve. But data analysis requires human intervention and it’s easy to mistakenly select metrics that are not delivering the full picture or are […]

4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016

With so much digital data out there, it’s never been easier for communicators to delve into the numbers to track the specifics of PR campaigns. This is especially true of social media. Whether it’s a platform’s built-in analytics or a third-party service bringing together data from across the web, all the information PR pros could […]

At The Social Shake-Up