Instagram had cause to crow Aug. 2: It posted a celebratory blog for the one-year anniversary of Stories. Although the feature was widely viewed with skepticism upon its debut for being a blatant (and admitted) copycat of Snapchat, no principled boycott of the medium materialized. Rather, users took to the format like so many ducks to water, and […]
Facebook engineers Jiayi Wen and Shengbo Guo explained in a newsroom post Aug. 2 that an update to News Feed will soon show users more stories that will load quicker on mobile. This will take into account not only the speed of the site itself, but also users’ network connections at the time they are browsing. For experts on […]
If you’re a PR professional and you’ve never had the opportunity to work a South by Southwest (SXSW) show on behalf of a brand, you should definitely add it to your career bucket list. Unlike other global trade shows like CES, SXSW is more of a PR Wild West. Why? Well, for starters, SXSW does […]
The top social platforms see upward of 22 billion video views per day. That number is expected to climb this year. PR pros who haven’t yet integrated video into their campaign strategy are likely missing out on reaching significant portions of their audiences. But that doesn’t mean they should jump into video without a solid game plan […]
At the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences […]
Conference speakers have many ways to make a point: they can speak louder, throw up their hands, add an inflection point to a sentence and then raise their eyebrows, to name a few. Doing a headstand on stage? You don’t see that often. But that’s what Adbul Muhammad, vp of digital development at rbb Public […]
Did you know that you can mute a Twitter account temporarily instead of unfollowing it, or that you can message someone you’re not connected with on LinkedIn by joining a common group? We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of […]
PR pros working in the trenches of social media know the value of a great content calendar. Having a plan for what content is being produced and shared is a necessity when working with fast-moving social media channels. A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items […]
