As marketers, we’ve been hearing about millennials for years, vying for their attention and yearning for their spending money. But the generation behind millennials—Generation Z—is currently redefining what it means to be a consumer, and as marketers, we should be thinking of Gen Z as our next star employee. Gen Z, or those born after 1996, […]
Did you know that 2017 was the first year that baby boomers, Gen X, millennials and Gen Z were all working together in harmony in the PR industry? That’s right, the first Gen Z-ers (born between 1995 and 2012) graduated from college and entered the workforce. There’s a famous great divide between these generations, bringing different values, […]
When executives talk about how awesome their brand is, most of us just tune out. And that goes double when a logo, a brand channel, extols its own virtues. Which is why employee advocacy programs can have such an impact: people trust conversational content from employees much more than canned endorsements from the C-suite. And […]
It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. Social media managers, strategists and editors are springing up in practically every sector. According to LinkedIn, […]
