What’s Shakin’: Digital Talent

cartoon of diverse characters making up Gen Z

5 Inherent Values Gen Z Brings to the Marketing Discipline

By: Jessica Neville, Senior Strategist, Dagger
June 3rd, 2019

As marketers, we’ve been hearing about millennials for years, vying for their attention and yearning for their spending money. But the generation behind millennials—Generation Z—is currently redefining what it means to be a consumer, and as marketers, we should be thinking of Gen Z as our next star employee. Gen Z, or those born after 1996, […]

How Millennials and Gen Z Will Accelerate Innovation and Possibly Make You Millions

By: Blair Broussard, ARPR
February 2nd, 2018

Did you know that 2017 was the first year that baby boomers, Gen X, millennials and Gen Z were all working together in harmony in the PR industry? That’s right, the first Gen Z-ers (born between 1995 and 2012) graduated from college and entered the workforce. There’s a famous great divide between these generations, bringing different values, […]

carmen collins, #wearecisco

How Cisco Showcases Authenticity With #WeAreCisco’s Social Channels

By: Sophie Maerowitz
December 28th, 2017

When executives talk about how awesome their brand is, most of us just tune out. And that goes double when a logo, a brand channel, extols its own virtues. Which is why employee advocacy programs can have such an impact: people trust conversational content from employees much more than canned endorsements from the C-suite. And […]

Social Media: An Occupation on the Rise (Infographic)

October 13th, 2013

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. Social media managers, strategists and editors are springing up in practically every sector. According to LinkedIn, […]

At The Social Shake-Up