One thing I liked about a recent COVID-19 update I received from American Airlines: the length. The whole email weighed in at 172 words. One thing I didn’t like about their message: It focuses on what American Airlines put into these efforts, not on what I’ll get out of them. Instead of writing about what […]
The most exciting and challenging part of digital marketing is simply keeping up with constantly changing technology, trends, and strategies. One digital marketing discipline, however, hasn’t changed nearly as much as its peers: email marketing. What’s holding it back? 1 Inbox, 1 format Unlike marketing disciplines like search, social media and display, email messages are […]
