As small businesses attempt to find their footing amid the COVID-19 pandemic, social media has proved invaluable for engaging with customers in real time. Edelman’s March 2020 Trust Barometer found that 84 percent of brands use social media channels to facilitate a sense of community and offer social support to customers. Furthermore, one in three […]
Do your Facebook ads stop users mid-scroll? If the answer is yes, great! (If not, check out my last What’s Shakin’ contribution before reading on). As a social marketer, your job isn’t over once you grab viewers’ attention—the rest of the copy needs to drive an action. And if an ad can’t drive clicks, it’s […]
Comments and likes don’t pay the bills. If they are all your Facebook ads are generating, it’s probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. It’s not enough to understand the technical side of […]
Social media giants are improving and optimizing their platforms so regularly that it’s hard for marketers to keep up. Facebook seems to excel in efficiency of feature updates, and as advertisers, we aim to do the same. How do we do that? We adapt. Below, I’ll explain trends that Facebook is leaning into—trends that sharp […]
Social media companies seem to be spending a lot of time in Washington, D.C. these days. Google, Twitter and Facebook executives took the stand before the Homeland Security Committee this past week, and visited Congress numerous times over the past year. Today the White House extended another D.C. invitation to the digital world, announcing a […]
Facebook’s media relations team is not having an easy year. From an ongoing Federal Trade Commission (FTC) investigation into the company’s privacy practices, to overall user trust issues following the Cambridge Analytica scandal, the company has suffered a reputation dive among consumers who no longer buy the company’s stated mission to “give people the power […]
Facebook Messenger has been testing “dark mode,” a display setting wherein a screen’s background is dark with white text, since 2018. Today, users can access the feature globally in their Messenger settings. In many ways, this was an unexceptional update, but for those who market mobile apps, Facebook’s approach is worth following closely. In March, rather […]
Facebook made headlines this week with two major announcements: First, the tech giant is pursuing legal action against companies that sell fake followers and likes; secondly, the platform will soon merge WhatsApp, Messenger and Instagram in order to allay privacy and usability concerns. On top of those announcements, it was also recently revealed that Facebook […]
Last year, Facebook announced that it would begin to penalize brands participating in non-consensual ad targeting. Now we finally have an idea of what that will look like. After making advertisers pledge that they have permission to upload a user’s contact information to Facebook back last March, the platform eventually launched a “Why am I Seeing […]
Have you jumped into live streaming yet? No?! What are you waiting for? While Facebook rolled out the feature more than two years ago, many marketers still seem to have a fear of going live, yet the ones who have, see almost immediate benefits. Live streaming is great because it allows you to share in […]
