May 12-14, 2020
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What’s Shakin’: Facebook

White House Announces Social Media Summit

By: Nicole Schuman
June 27th, 2019

Social media companies seem to be spending a lot of time in Washington, D.C. these days. Google, Twitter and Facebook executives took the stand before the Homeland Security Committee this past week, and visited Congress numerous times over the past year.  Today the White House extended another D.C. invitation to the digital world, announcing a […]

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What Facebook’s Latest Data Research Program Means for Marketers

By: Sophie Maerowitz
June 13th, 2019

Facebook’s media relations team is not having an easy year. From an ongoing Federal Trade Commission (FTC) investigation into the company’s privacy practices, to overall user trust issues following the Cambridge Analytica scandal, the company has suffered a reputation dive among consumers who no longer buy the company’s stated mission to “give people the power […]

Why Facebook Messenger’s Dark Mode is a Superb Example of App Marketing

By: Lucy Kaplan and Sophie Maerowitz
April 15th, 2019

Facebook Messenger has been testing “dark mode,” a display setting wherein a screen’s background is dark with white text, since 2018. Today, users can access the feature globally in their Messenger settings. In many ways, this was an unexceptional update, but for those who market mobile apps, Facebook’s approach is worth following closely. In March, rather […]

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3 Facebook Bombshells for Social Marketers to Be Aware of

By: Sophie Maerowitz
March 7th, 2019

Facebook made headlines this week with two major announcements: First, the tech giant is pursuing legal action against companies that sell fake followers and likes; secondly, the platform will soon merge WhatsApp, Messenger and Instagram in order to allay privacy and usability concerns. On top of those announcements, it was also recently revealed that Facebook […]

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Facebook Provides New Transparency Around Ad Targeting to Users

By: Justin Joffe
February 7th, 2019

Last year, Facebook announced that it would begin to penalize brands participating in non-consensual ad targeting. Now we finally have an idea of what that will look like. After making advertisers pledge that they have permission to upload a user’s contact information to Facebook back last March, the platform eventually launched a “Why am I Seeing […]

Facebook Live

5 Steps to Your First Facebook Live

By: Lucy Rendler-Kaplan
January 8th, 2019

Have you jumped into live streaming yet? No?! What are you waiting for? While Facebook rolled out the feature more than two years ago, many marketers still seem to have a fear of going live, yet the ones who have, see almost immediate benefits. Live streaming is great because it allows you to share in […]


When the Platform Is in Crisis: Comms Takeaways from the NY Times Facebook Story

By: Seth Arenstein
November 15th, 2018

Facebook hit back today at the New York Times‘ 5,600-word account of how the company dealt with Russian interference in the 2016 U.S. presidential election and the Cambridge Analytica scandal. It claimed that the story contained many inaccuracies. In short, the Times charges that Facebook’s senior leaders delayed, denied and deflected. Facebook “delayed” when its internal team found evidence […]

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3 Takeaways from Facebook’s Newly Siloed Workplace

By: Sophie Maerowitz
November 2nd, 2018

Facebook is separating Workplace from its main offering. Workplace, a suite of collaboration tools for Facebook’s enterprise clients, previously shared a domain with Facebook, but after security concerns around recent data leaks, has been given its own website property. Facebook told Walmart, one of its top customers, about the domain change the day Facebook disclosed […]

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4 New Directions for Facebook, and How Social Marketers Will Be Affected

By: Sophie Maerowitz
November 1st, 2018

Facebook has reported slow growth this quarter, most likely a result of the data leaks, fake news and hate speech the embattled platform has faced over the last two years. But in its quarterly earnings call, Mark Zuckerberg spoke to four new directions that Facebook is headed, all of which will affect how social marketers […]

New Gender Bias Accusations Plague Facebook Ads

By: Justin Joffe
September 20th, 2018

All recent accusations of bias have one thing in common, the same thing that Facebook has dodged questions of reform or regulation over and generally failed to directly address: its proprietary, micro-targeting ad platform. It was this ad platform that allowed the Russians to pay for propaganda in rubles, it was this ad platform that allowed Cambridge Analytica to manipulate its third-party audience categories, and it was this ad platform that has brought the latest accusations of gender bias back to Facebook.

At The Social Shake-Up