May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Facebook


New Gender Bias Accusations Plague Facebook Ads

By: Justin Joffe
September 20th, 2018

All recent accusations of bias have one thing in common, the same thing that Facebook has dodged questions of reform or regulation over and generally failed to directly address: its proprietary, micro-targeting ad platform. It was this ad platform that allowed the Russians to pay for propaganda in rubles, it was this ad platform that allowed Cambridge Analytica to manipulate its third-party audience categories, and it was this ad platform that has brought the latest accusations of gender bias back to Facebook.


Is Regulation Anti-Social? Key Takeaways From Zuckerberg’s ‘New Yorker’ Profile

By: Justin Joffe
September 12th, 2018

The New Yorker has published a 14,000-word profile on Facebook founder/CEO Mark Zuckerberg. While regulation continues to be proposed as the umbrella solution to several of Facebook’s problems this year, here are a few takeaways from the story on what Zuckerberg thinks about external regulation—and what efforts the platform is taking to regulate itself.


‘Wild West’ No More: PR Pros Weigh in on Social Media Regulation

By: Melissa Hoffmann
September 10th, 2018

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. Though the main topic was […]

How Facebook’s User Data Scandal Changed Online Behavior [Infographic]

By: Melissa Hoffmann
September 6th, 2018

Americans’ relationship with Facebook: it’s complicated. Six months after the revelations surrounding the illegal harvesting of user data to manipulate public opinion ahead of the 2016 presidential election, the public’s trust in social media still suffers and companies and individuals have changed their online behavior in response, Statista reports. According to a recent Pew Research survey, more than half of Facebook users […]


New Reports Show Decrease in Active Users for Facebook, Twitter and Snapchat

By: Hayley Jennings
August 8th, 2018

Though daily social media use is ingrained in many peoples’ lives, it seems that major social media companies may have reached a saturation point when it comes to adding new users—at least in a few markets. Snap, the parent company of Snapchat, released its second quarter results on August 7, in which it reported the app lost three million […]


3 Takeaways for Social Marketers From U.S. Sen. Warner’s Paper on Social Media Regulation

July 31st, 2018

Sen. Mark Warner of Virginia, the top Democrat on the Senate Intelligence Committee, has released a policy paper proposing 20 different paths toward social media regulation. In the paper, Warner divides his proposals into three categories: combating disinformation, protecting user privacy and promoting competition in the tech space. Here’s what the paper’s key points mean for communicators.


Here’s How to Heal the Facebook Trust Gap Between Brands and End Users

July 18th, 2018

James Nickerson will kick off the Facebook for Communicators Boot Camp at PR News’ Social Media Summit on Aug. 9 with a timely invocation on where the platform is going, including why regulation might not be a bad thing for Facebook and the ramifications of GDPR for users. Tying these future-focused topics together is Nickerson’s belief that marketers are in a unique position to heal the growing disconnect between brands’ trust in the platform and the distrust felt by end users.


How to Add Facebook Live to Your Social Arsenal

By: Jim Alkon
June 26th, 2018

Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”


Here’s Why Facebook’s New Data Transparency Will Hurt Its Ad Platform

June 4th, 2018

Much of the platform’s effectiveness at gauging key personal insights is now contingent on users opting in to have that information shared. By assuming that users will consciously share any of their personal information with advertisers once they are given the keys to the gate, Facebook takes a huge risk, one that could alter the industry-leading effectiveness of its insights.


It’s Official: Teens Have Ditched Facebook, Pew Study Finds

By: Hayley Jennings
June 1st, 2018

How the social media mighty have fallen—at least among teens. According to a new report by Pew Research Center about teenagers’ social media use, Facebook is no longer the most popular social platform among those aged 13-17. Despite a Pew survey from Jan. 2018 that found Facebook to be the second most used social site among Americans […]

At The Social Shake-Up