May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Facebook

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3 Facebook Bombshells for Social Marketers to Be Aware of

By: Sophie Maerowitz
March 7th, 2019

Facebook made headlines this week with two major announcements: First, the tech giant is pursuing legal action against companies that sell fake followers and likes; secondly, the platform will soon merge WhatsApp, Messenger and Instagram in order to allay privacy and usability concerns. On top of those announcements, it was also recently revealed that Facebook […]

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Facebook Provides New Transparency Around Ad Targeting to Users

By: Justin Joffe
February 7th, 2019

Last year, Facebook announced that it would begin to penalize brands participating in non-consensual ad targeting. Now we finally have an idea of what that will look like. After making advertisers pledge that they have permission to upload a user’s contact information to Facebook back last March, the platform eventually launched a “Why am I Seeing […]

Facebook Live

5 Steps to Your First Facebook Live

By: Lucy Rendler-Kaplan
January 8th, 2019

Have you jumped into live streaming yet? No?! What are you waiting for? While Facebook rolled out the feature more than two years ago, many marketers still seem to have a fear of going live, yet the ones who have, see almost immediate benefits. Live streaming is great because it allows you to share in […]


When the Platform Is in Crisis: Comms Takeaways from the NY Times Facebook Story

By: Seth Arenstein
November 15th, 2018

Facebook hit back today at the New York Times‘ 5,600-word account of how the company dealt with Russian interference in the 2016 U.S. presidential election and the Cambridge Analytica scandal. It claimed that the story contained many inaccuracies. In short, the Times charges that Facebook’s senior leaders delayed, denied and deflected. Facebook “delayed” when its internal team found evidence […]

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3 Takeaways from Facebook’s Newly Siloed Workplace

By: Sophie Maerowitz
November 2nd, 2018

Facebook is separating Workplace from its main offering. Workplace, a suite of collaboration tools for Facebook’s enterprise clients, previously shared a domain with Facebook, but after security concerns around recent data leaks, has been given its own website property. Facebook told Walmart, one of its top customers, about the domain change the day Facebook disclosed […]

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4 New Directions for Facebook, and How Social Marketers Will Be Affected

By: Sophie Maerowitz
November 1st, 2018

Facebook has reported slow growth this quarter, most likely a result of the data leaks, fake news and hate speech the embattled platform has faced over the last two years. But in its quarterly earnings call, Mark Zuckerberg spoke to four new directions that Facebook is headed, all of which will affect how social marketers […]

New Gender Bias Accusations Plague Facebook Ads

By: Justin Joffe
September 20th, 2018

All recent accusations of bias have one thing in common, the same thing that Facebook has dodged questions of reform or regulation over and generally failed to directly address: its proprietary, micro-targeting ad platform. It was this ad platform that allowed the Russians to pay for propaganda in rubles, it was this ad platform that allowed Cambridge Analytica to manipulate its third-party audience categories, and it was this ad platform that has brought the latest accusations of gender bias back to Facebook.

Is Regulation Anti-Social? Key Takeaways From Zuckerberg’s ‘New Yorker’ Profile

By: Justin Joffe
September 12th, 2018

The New Yorker has published a 14,000-word profile on Facebook founder/CEO Mark Zuckerberg. While regulation continues to be proposed as the umbrella solution to several of Facebook’s problems this year, here are a few takeaways from the story on what Zuckerberg thinks about external regulation—and what efforts the platform is taking to regulate itself.

‘Wild West’ No More: PR Pros Weigh in on Social Media Regulation

By: Melissa Hoffmann
September 10th, 2018

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. Though the main topic was […]

How Facebook’s User Data Scandal Changed Online Behavior [Infographic]

By: Melissa Hoffmann
September 6th, 2018

Americans’ relationship with Facebook: it’s complicated. Six months after the revelations surrounding the illegal harvesting of user data to manipulate public opinion ahead of the 2016 presidential election, the public’s trust in social media still suffers and companies and individuals have changed their online behavior in response, Statista reports. According to a recent Pew Research survey, more than half of Facebook users […]

At The Social Shake-Up