Facebook is nursing yet another bruise to its reputation as it manages the aftermath of a scandal involving personal data from nearly 50 million users. The latest incident, regarding a company called Strategic Communication Laboratories (SCL) and its political research arm Cambridge Analytica, will likely amplify calls for increased regulation around social media and further erode public trust […]
Facebook has released new features for Messenger Lite, a slimmed-down version of the app for Android users, fresh on the heels of adding business-friendly upgrades to the standard version of Messenger. Messenger Lite, released last fall, is aimed at users with older Android devices or slower internet connections—and it now comes with a video chat option, the […]
The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.
Facebook woke up this morning to see another grey hair in the mirror. While Facebook’s popularity with younger users has been on the decline for some time, a new report from market-research firm eMarketer quantifies just how bad this year’s exodus will be. Facebook is set to shed about 2 million users under the age of 24 […]
At the start of 2018, Facebook CEO Mark Zuckerberg announced that big changes are coming to Facebook’s news feed—specifically, a de-emphasis of branded and publishers’ content in news feeds—and we’re already seeing the effects of some of those changes. In a quarterly call with investors this week, Zuckerberg assured analysts that although users might spend […]
OMG! It’s the Facebook apocalypse! Where’s Daryl with his crossbow? Is Carl really dying? (Wait, that’s a different apocalypse.) Unless you’ve been hiding under a #rock, you know that Facebook essentially announced that it was going back to being a social network, prioritizing posts from friends and family in the newsfeed. Why? Because marketers ruin […]
If you thought Mark Zuckerberg’s New Year’s resolution to “fix” Facebook was just like your resolution to stop eating candy (as in, never going to happen), think again. Late Thursday, Zuckerberg announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds—and those changes will likely seriously impact your brand strategy. […]
A recent survey of 5,000 social media users poses a riddle to brands: Would you rather reach the most eyeballs or the most engaged audience? Facebook remains the Goliath, with 91 percent of internet users saying they have an account on the site, according to RBC Capital Markets’ recent survey. Not only does Facebook win the […]
During the F8 conference earlier this year, Mark Zuckerberg talked about how Facebook was shifting its focus toward building community. So, it should come as no surprise that Facebook’s recently released 2017 Year in Review focuses on the top ways people used the platform to come together. This stroll down memory lane including the most talked about moments of […]
Facebook recently launched a new feature called “Did You Know,” aiming a series of icebreaker questions at users, who can choose to answer the questions, post them as their status or keep them private. On the surface, “Did You Know” drives engagement in a playful way, building community by encouraging users to provide a more […]
