Have you ever thought, “Instagram really knows me! The ads they serve me are spot-on.” Your next thought might have been, “The ads are so good, it’s almost like they’re listening to me.” You wouldn’t be alone. Even Oprah’s bestie, Gayle King, had to ask Instagram’s Adam Mosseri in an interview on CBS News if […]
Instagram business accounts produce one third of the highest engaged Stories on the platform. But how should businesses be benchmarking their Story efforts and taking action to further audience growth? Instagram’s native analytics (Insights) hold the key for social marketers who wish to iterate on recent successes. We’ll wager that no brand is publishing the maximum […]
Those of us spending a few hours minutes a day tapping through Instagram Stories know that brands’ Stories, wedged in between friends’ content, run the gamut from intriguing (“this product looks great! I can’t wait to share this with my partner/coworker/friend”) to abhorrent (“tap away, fast, before this brand retargets me”). How do social marketers stay […]
It was not a matter of “will this happen,” so much as when: Instagram has been flirting with e-commerce since 2016, when the platform first announced Shopping Tags for posts (and now Stories). Toward the end of 2018, Instagram dipped its toes a bit deeper into online shopping by adding the “Shop” tab on business […]
Thinking and acting like a media company, no matter what industry you’re in, can help you succeed. Our company, Butter.ATL is the living example of this. Our media-centric approach led to a more than 1,000% growth in followers in just 60 days.
Instagram has recently rolled out or is in the process of testing new features that social media marketers should keep an eye on or may start using immediately. New Stickers: Countdowns and Questions Whether it’s personally or for business, we are on a perpetual countdown. Five days til Christmas. 12 days to New Year’s. Four […]
Instagram rolled out a “Close Friends” list feature for Stories today, allowing users to share their content with a smaller group of followers that they can choose. You can update your list and add or remove followers at any time. Followers can’t request to be added to it and they won’t be notified when you […]
More than 400 million people across the planet use Instagram Stories to share images and videos, with some brands finding visual storytelling engages potential customers, maybe even more so, than any written explanation. But, as with anything, there are dos and don’ts when it comes to going to market. Here’s are list of dos and […]
Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]
The social media industry moves at a rapid pace, and early adopters of new features are often the biggest winners in terms of engagement. While it may feel risky to try features that others haven’t yet integrated into their social media efforts, social platforms’ algorithms tend to reward those who jump in first, says Manu […]
