What’s Shakin’: Integrated Communications

vanguard app

7 Ways Vanguard Drove Fan Engagement With ‘Invest Like You Own the Place’

By: Kristin Thomas, Manager, Personal Investor Social Media Team, Retail Marketing, Vanguard
November 18th, 2019

When you think of financial services, references to pop culture and current trends are likely not the first things that come to mind. Yet in a recent campaign, investment firm Vanguard managed to leverage some pop culture staples, along with adopting a more relatable vernacular across social media channels. In its “Invest Like You Own […]

org chart, illustration of people working

How Qualcomm Approaches Building a Social Media Org Chart

By: Jerry Ascierto
November 14th, 2019

If you’ve ever tried to launch or revamp a social media program at your organization, your executives have probably asked the following questions: Where does social media fit in the organization? Who owns it? How should the work be divvied up among team members; by platform, subject matter 0r area of expertise? As any social […]

sea of diverse faces

Is Your D&I Program for Real, or for Show?

By: Sophie Maerowitz
October 17th, 2019

Is your diversity and inclusion program fully integrated into your digital communications, or is it on the back burner? Fear not if your case is the latter; there are remedies. Plus, you’re not alone: Starbucks, Pepsi, Dove, H&M and Heineken have all run ads in recent years that received backlash for racist undertones. These crises harmed […]

atlanta hawks

For the Atlanta Hawks, Social Integration is the Great Assist

By: Nic Bell, Social Media Manager, Atlanta Hawks
April 4th, 2019

Working in sports is interesting, because—as we affectionately say around our offices—we are marketing a product that we have absolutely no control over. This is a blessing and a curse. But it’s always exciting to see what storylines we can promote, no matter the basketball team’s record. Some fans may not realize that the Hawks’ […]

coca cola freestyle machine

How Coca-Cola Freestyle Builds Awareness and Relationships

By: Seth Arenstein
April 1st, 2019

Sometimes iconic brands dictate the terms of their relationships with smaller companies. Not Coca-Cola Freestyle, the touchscreen-operated Coke dispenser seen in restaurants and cinemas. Instead, Coca-Cola Freestyle focuses on building strong, collaborative relationships with key customer partners, says its marketing director Sarah Greenberg Sachs, a speaker at The Social Shake-Up, May 6-9 in Atlanta. This focus […]

wrecking ball, break down silos

5 Ways to Break Up Silos and Integrate Your Communications Strategy

By: Sophie Maerowitz
February 1st, 2018

In one corner we have marketing. In the other, communications. Who will take home the heavyweight belt? OK, so maybe most communications silos haven’t gotten bad enough to require physical combat. But with marketing, communications and social media teams all vying for company time and money, brands often struggle to break up silos and allocate […]

Notes Toward a Social Media Org Chart

By: Jerry Ascierto
December 16th, 2017

Where does social media fit in your organization? Who owns it? And how should the work be divvied up among your team members, by platform, subject matter, area of expertise? As any brand communicator knows, those questions aren’t as simple as they seem. And the bigger the organization, the more complicated those questions may become. […]

How Airbnb Teamed Up With National Geographic for the Ultimate Eclipse Experience

By: Ian James Wright
August 21st, 2017

You can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized […]

Where Should Social Media Live in Your Organization?

By: Kristina Libby, S.W.C.
June 27th, 2017

For the past decade, people have argued about where social media should sit in a company’s organizational chart. And communicators have summarily been shifted around as the argument evolves and various experts pontificate on the best location. But ultimately, there’s no such thing as a one-size-fits-all approach—social media’s location should be a direct reflection of a […]

How to Build a Silo-Busting Integrated Communications Team

By: Miri Rodriguez, Microsoft Americas
April 26th, 2017

A salesperson, a PR manager and a marketer walk into a bar…or so your bottom line wishes. As organizations finally recognize that social media is beyond just another “do we really need this?” marketing channel and proving to be a true catalyst for transformation, a new set of challenges is arising from (or perhaps made more […]

At The Social Shake-Up