The start of a new year means lots of work for marketers, from quarterly planning to finalizing projects started at the end of last year. Integrated sales and marketing budgets are close to finalized, monthly sales promotions are agreed upon and you’re putting the finishing touches on your marketing plans for the year. All set, […]
Integrated sales and marketing budgets are getting finalized, your monthly sales promotions are agreed upon for the year and you’re likely putting the finishing touches on your marketing plans for the rest of the year. All set, right? Not so fast! A key component of business planning that many companies seem to gloss over (or—gasp!—don’t […]
I’ve written before about where social media should live in your organization, and the answers varied from customer service to digital marketing to marketing communications. A few days later, I sat down with Linda Rutherford, CCO of Southwest Airlines, to get her perspective on how the airline dealt with the same question. To her, the question centers around […]
