May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Internal Communications

For Southwest Airlines, Culture Determines Who Owns Social Media

By: Kristina Libby, S.W.C.
August 7th, 2017

Last month, I wrote about where social media should live in your organization, and the answers varied from customer service to digital marketing to marketing communications. A few days later, I sat down with Linda Rutherford, CCO of Southwest Airlines, to get her perspective on how the airline dealt with the same question. To her, the question centers […]

At The Social Shake-Up