May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Internal Communications

signing a policy doc

6 Crucial Elements of an Internal Social Media Policy

By: Lucy Kaplan
January 30th, 2019

The start of a new year means lots of work for marketers, from business planning to finalizing plans you started at the end of last year. Integrated sales and marketing budgets are getting finalized, your monthly sales promotions are agreed upon for the year and you’re likely putting the finishing touches on your marketing plans […]

For Southwest Airlines, Culture Determines Who Owns Social Media

By: Kristina Libby, S.W.C.
August 7th, 2017

Last month, I wrote about where social media should live in your organization, and the answers varied from customer service to digital marketing to marketing communications. A few days later, I sat down with Linda Rutherford, CCO of Southwest Airlines, to get her perspective on how the airline dealt with the same question. To her, the question centers […]

At The Social Shake-Up