Many brands have added Facebook Live to their social media arsenals to give audiences a behind-the-scenes look at trade shows and events. But with live video, haste commonly creates waste. In pursuit of an insider experience one can easily disregard the time and preparation needed to ensure a live stream leaves a good impression. Communicators […]
Even the most seasoned actors will tell you that performing live is a scary thing. And many brands just starting to experiment with Facebook Live are confronting that same fear. But best practices are emerging through the trial and error of early adopters, and sometimes those lessons buck conventional wisdom. For instance, one of the […]
Daniella Peting follows one cardinal rule for live streaming: Don’t wing it. Peting, who manages Motorola Solutions’ social media presence in North America and co-leads the company’s Global Social Media Center of Excellence, makes a point of fully preparing every element of a live broadcast from conception to execution. Before going live, Peting follows a […]
As we reach the two-year anniversaries of live-streaming mobile apps Meerkat and Periscope, it’s a good opportunity to remember that even if your business hasn’t yet broadcast its first live video, we’re still very much in the early adoption phase. While the moniker “live-streaming professional” is thrown around a lot, some in the community are […]
Facebook Live has a lot of advantages for communicators: People are drawn to the medium out of curiosity, Facebook’s algorithm privileges it above other forms of content and the medium prompts engagement probably more than any other. But can you take those advantages and turn them into a winning strategy for capturing audience attention? Caitlin […]
Communicators looking to jump on the Facebook Live trend should spend some time seeking inspiration from brands doing it well, and one of the foremost brands of that category is matchmaker eHarmony. Check out its videos page for a wealth of examples of how to target an audience and engage it. Kerianne Mellott, social media director at […]
If you’ve been waiting for Facebook Live to roll out more measurement and audience growth options, you’re in luck: Facebook has announced several new features communicators can use to more effectively measure and broadcast quality content. The update includes six distinct features that will help stabilize footage, increase flexibility and collaboration for multiple admins and […]
As the first person to live stream from all 50 U.S. states, Chris Strub has a great feel for what works and what falls flat when it comes to real-time video. Strub accomplished that claim-to-fame during a 100-day self-funded volunteerism tour in 2015, where he leveraged the power of live streaming to help 50 different […]
Video is now king on social media, and live streaming has emerged as a crown jewel, a powerful way for brands to reach and engage a larger audience in real-time. Most of the major social media platforms—including Twitter, Instagram and YouTube—offer live-streaming capability and more are moving toward it. But over the course of 2016, […]
Skype, Houseparty, your days may be numbered: Facebook has now entered the arena. Its Dec. 19 announcement enthuses that “Chatting face-to-face live as a group is perfect for those spontaneous moments when text just isn’t enough… or when you have a major case of FOMO.” A few fast facts from that posting: The feature is rolling out […]
