If you’ve noticed more announcements at the top of your Facebook feed, it’s likely due to Facebook’s latest rollout, Moments. For various events, from lesser-known holidays to news to cultural moments, Facebook has added a card to the top of users’ feeds to keep them in the know and spark conversations. The feature is similar […]
Good news for the communicator who relies heavily on metrics, but is often short on time: Google has announced an update designed to make the Google Analytics interface a lot simpler to navigate. Better menu navigation. With a full list of menu options in the leftmost navigation bar, users can switch between reports much faster. The navigation bar is […]
As it’s done many times recently, the behemoth, Facebook, dominated social media news recently. Never mind its direct line to the White House, announced Aug 11. On Aug. 9 Facebook said it will begin to push back against ad-blocking companies and their subscribers (see page 8). Facebook will load ads differently, making it more difficult […]
Navigating the various social media platforms can be a little like traveling the globe. Each network has its own individual customs, languages and culture. If you want to thrive in such strange and often disparate arenas, you’re going to have to approach each social space on its own terms. Some platforms have more in common […]
Some 90% of governments have an official Facebook presence, according to a Burson-Marsteller study. As the chart below shows, President Barack Obama is the most popular world leader on Facebook, with 46 million likes on his campaign page. Indian Prime Minister Narendra Modi is next with nearly 32 million fans on his personal page and […]
With so much digital data out there, it’s never been easier for communicators to delve into the numbers to track the specifics of PR campaigns. This is especially true of social media. Whether it’s a platform’s built-in analytics or a third-party service bringing together data from across the web, all the information PR pros could […]
PR pros working in the trenches of social media know the value of a great content calendar. Having a plan for what content is being produced and shared is a necessity when working with fast-moving social media channels. A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items […]
To call social media revolutionary would be a drastic understatement. Just a little more than a decade since the first Facebook account, social networks have become so ingrained in daily life that imagining a world without them is about as difficult as imagining a world before the lightbulb or automobile. In public relations, widespread adoption […]
On social media, relationship building is one of the most important—and undefined—tasks an organization is challenged with. Just as with personal relationships, brands and organizations need to spend time listening to and engaging with their customers to establish a meaningful connection with them on social platforms. But, according to experts such as Apple’s senior VP […]
