With The Social Shake-Up virtual show on the horizon, we’re giving readers and soon-to-be attendees a chance to know this year’s speaker roster. The Social Shake-Up cast is composed of marketing and communication professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. In this interview, we […]
What do Dove, H&M and Heineken have in common? All of these brands have run ads that received widespread backlash for racist undertones. All four ad fiascos harmed brand reputation and alienated customers, eroding goodwill with audiences. But it doesn’t have to be this way, says Jessica Fish, principal of inclusiv.us, a West Coast-based agency that […]
It’s 2018. Is there really a valid excuse for leading a company that lacks diversity? CEOs, it’s time to take a long hard look at your staff. Can you say your company actively pursues and retains diverse talent? Does your workforce represent a healthy cross section of age, culture/ethnicity, gender, religion, sexual orientation, personality, socioeconomic […]
If you look up the word “daunting” in the dictionary, I’m fairly certain “starting a new social media account for your company” would be one definition. When Cisco’s Talent Brand team opened an Instagram account in the summer of 2015, we didn’t just throw a few photos into the feed, bedazzle them with hashtags and […]
Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. At Hilton, we’ve built a similar tribe of content […]
It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. Social media managers, strategists and editors are springing up in practically every sector. According to LinkedIn, […]
