Paid social just got a little easier on our favorite ephemeral social network. Snapchat announced that users can now design Custom Geofilters within the app via an easy-to-use interface. Just open the Settings menu, tap On-Demand Geofilters and you’ll be able to select from a list of occasions, such as Graduation, Wedding and Birthdays. Then you […]
For many businesses, leads and sales are primary KPIs. But before you can track sales, you have to generate them—and standing out from the crowd on social media is no easy task. Online consumers can anticipate when ads are coming and they know when and how to skip them. Think about when an ad pops […]
Do you have the guts to cede control of your social media to employees? This takes trust, but according to Carmen Collins, social media lead for Cisco’s Talent Brand team, it can be a rewarding way to get out your message, promote the brand’s culture and build your following. In PR News’ new Social Media […]
Instagram is not shy about its attempts to encroach upon Snapchat’s territory; it even copies the names of the features it’s aping. In mid-2016 it introduced Stories, and now geostickers have come to the platform, Instagram announced March 7. As on Snapchat, the stickers are customized to a particular location (at launch, only New York City […]
It’s official: Snap, Inc. has gone public. Now comes the hard part: managing expectations. Today, the parent company of Snapchat began trading on the New York Stock Exchange under the symbol SNAP, a day after pricing its eagerly anticipated IPO at $17 a share. But that might’ve been a conservative estimate: When shares began trading […]
Snap Inc. is testing two new ad features on Snapchat this month, the company revealed to Mashable Jan. 10. The first feature addresses one of advertisers’ perennial complaints about Snapchat, which is that it has been an island of an app that does not allow users to click through to an advertiser’s website to make […]
