What’s Shakin’: Social Advocacy

sea of diverse faces

#SSU2020 Speaker Q&A: Okayplayer’s Alanna Bass on Communicating in a Charged Climate

By: Sophie Maerowitz
September 28th, 2020

With The Social Shake-Up virtual show on the horizon, we’re giving readers and soon-to-be attendees a chance to know this year’s speaker roster. The Social Shake-Up cast is composed of marketing and communication professionals who manage social media messaging at top brands and nonprofits, from AAA to UPPAbaby. In this interview, we introduce Alanna Bass, social […]

police in riot gear

It’s Time to Get Uncomfortable

By: Dwayna Haley SVP, & Practice Director, Brand Innovation & Impact, Porter Novelli
June 4th, 2020

Editor’s Note: On June 3, the author of this article, Dwayna Haley, SVP and practice director, brand innovation and impact at Porter Novelli, joined Social Shake-Up’s sister brand, PRNEWS on a LinkedIn Live session with PRNEWS editor Seth Arenstein and Neil Foote, president of the National Black Public Relations Society. They discussed communicators’ role in […]

ROI for social media

How to Prove Social Media ROI

By: Rich Thomaselli
December 6th, 2018

It may be hard to believe, but almost half of marketing agencies – 46 percent — said selling clients on the value of social media marketing was still a challenge in 2018. That’s according to  a survey conducted this year by Databox and Sprout Social to learn more about the obstacles faced in selling, tracking, […]


3 #GivingTuesday Campaign Highlights for Social Media Marketers

By: Colleen Lutolf
November 27th, 2018

In its seventh year, #GivingTuesday isn’t just for charities anymore. With corporate brands throwing their support behind campaigns and nonprofits large and small, there are innumerable donor requests and partnerships vying for users’ year-end charitable donations (the campaign raised $300 million last year and estimates for this year are even higher). Along with a chance […]

Nike Just Did It: Kaepernick’s New Deal is a Smart Calculated Risk

September 6th, 2018

This past Labor Day, Nike announced Colin Kaepernick as the main face for the 30th anniversary of its “Just Do It” campaign. Heaps of praise, and condemnation, were immediate. #BoycottNike continues to trend, as conservatives across the country destroy the Nike goods they paid good money for in protest, and Nike shares took a slight dip.

The Social Media Highlights (and Lowlights) of International Women’s Day 2018

By: Justin Joffe
March 8th, 2018

Some communicators have demonstrated an understanding and nuance that sharing stories about women must go beyond simply promoting your brand, while others have not.

community. tribe, advocates

How GoDaddy Is Building a Tribe of Brand Advocates

By: Sophie Maerowitz
October 27th, 2017

It’s no secret that audiences respond more readily to their peers’ brand engagement than they do to messaging that comes directly from brands themselves. But what can communicators do to convert those engaged users into brand advocates? Stacey DePolo, who manages social media and advocacy at domain and business services provider GoDaddy, considers that question […]

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