May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Social Advocacy

Nike Just Did It: Kaepernick’s New Deal is a Smart Calculated Risk

September 6th, 2018

This past Labor Day, Nike announced Colin Kaepernick as the main face for the 30th anniversary of its “Just Do It” campaign. Heaps of praise, and condemnation, were immediate. #BoycottNike continues to trend, as conservatives across the country destroy the Nike goods they paid good money for in protest, and Nike shares took a slight dip.

The Social Media Highlights (and Lowlights) of International Women’s Day 2018

By: Justin Joffe
March 8th, 2018

Some communicators have demonstrated an understanding and nuance that sharing stories about women must go beyond simply promoting your brand, while others have not.

community. tribe, advocates

How GoDaddy Is Building a Tribe of Brand Advocates

By: Sophie Maerowitz
October 27th, 2017

It’s no secret that audiences respond more readily to their peers’ brand engagement than they do to messaging that comes directly from brands themselves. But what can communicators do to convert those engaged users into brand advocates? Stacey DePolo, who manages social media and advocacy at domain and business services provider GoDaddy, considers that question […]

At The Social Shake-Up