What enables some customer communities to be financially productive while others remain a cost center? In the latest research study conducted by my firm Leader Networks, “The Business Impact of Online Communities,” we found that almost half (49%) of community leaders report revenue gains from their online community. This is an exciting proof-point but it […]
We know there’s no such thing as a linear path to purchase anymore. Even as early as 2012, Time Inc. found that digital natives—described as adults under 30—are switching platforms every other minute. They can literally be influenced at any time by any particular medium that triggers something in their psyche. So, it’s not just […]
It’s official: Snap, Inc. has gone public. Now comes the hard part: managing expectations. Today, the parent company of Snapchat began trading on the New York Stock Exchange under the symbol SNAP, a day after pricing its eagerly anticipated IPO at $17 a share. But that might’ve been a conservative estimate: When shares began trading […]
By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally. For instance, Facebook is considered to be the most important platform for […]
