May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Social Good

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How to Break Through the Noise by Promoting Social Good

By: Chris Field, CEO/Founder, Mercy Project, Inc.
July 1st, 2019

Don’t look now, but it’s almost time for another big election cycle. That means social media is about to get—hmmmm—how shall I put it? Okay, fine, I’ll just say it: Many corners of the social media space are about to (once again) become toxic and terrible and will have us questioning whether logging on is […]

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4 Best Practices for Social Good Campaigns

By: Sophie Maerowitz
February 7th, 2019

“Social good” is a buzzy phrase that has been circulating for years, but what does it mean in a social marketing practice? It’s a broad umbrella term with different meanings in various contexts. For instance, some brands use it as shorthand for “a philanthropic effort conducted through social media outreach.” Others might consider their entire […]


Is Twitch the Next Frontier for Social Good Campaigns?

By: Sophie Maerowitz
January 23rd, 2019

These days, it’s tough to find a young person who hasn’t played Fortnite or spent hours streaming games on Twitch. When social marketers consider platforms to reach the youngest segment of their audience, they often turn first to Snapchat or Instagram. But what if marketers looked for young audiences where they play and have fun, […]

3 Brands Using Social for Good During Pride Month

By: Hayley Jennings
June 11th, 2018

June is Pride month, in which members of the LGBTQ community worldwide celebrate their identity and their right to live their life openly and love whom they choose. And though we still have a long way to go in the acceptance of LGBTQ people (as evidenced by Elton John’s recent call to boycott social media platforms over […]

How the Women’s March Won Social Media

By: Samantha Wood
January 25th, 2018

If your Instagram, Twitter or Facebook feed was a constant stream of images and video from the 2018 Women’s March this weekend, you were not alone. On the first anniversary of Trump’s inauguration, women (and men) took to the streets to protest the presidential administration and support fellow sisters at Women’s Marches across the country—and […]

Las Vegas Shooting: Locals Offer Help, Support

By: Ian James Wright
October 2nd, 2017

Just two weeks ago, we wrote about Facebook’s new integrated Crisis Response hub; today, that tool is facing its first sad test in the wake of the deadliest mass shooting in the history of the United States. On Oct. 1, a gunman fired into the crowd of a country music festival from the 32nd floor of the […]

Royal Caribbean Sets a Course for Hurricane Irma Relief

By: Jerry Ascierto
September 12th, 2017

The cruise ship industry, much like the airline industry, is often on the wrong end of crisis communications. But Hurricane Irma has given Royal Caribbean the chance to show its humanitarian side, even as it deals with pressing customer service issues. The Miami-based company is mobilizing four of its ships to help people in need, […]

Harvey Relief: How 3 Brands Are Communicating (or Not Communicating) Their Help

By: Ian James Wright
August 31st, 2017

Doing good for people in times of need can be tricky for brands. If you draw attention to a tragedy too much or in the wrong way, the public might accuse you of trying to score PR points. (And some brands might be doing just that.) Sometimes it helps the cause to draw more attention to […]

3 Lessons Brands Should Learn From Pepsi’s Kendall Jenner Ad Disaster

By: Ian James Wright
April 6th, 2017

It’s probably safe to say that everyone interested in brand communications has watched the infamous Pepsi commercial that was swiftly yanked from the internet after savage criticism on social media (and by Stephen Colbert, among many others). Let’s not mince words: The commercial was deeply bad in several ways, a perfect storm of poor decisions. You might […]

2 Ways to Put Your Audience First on Social Media

April 1st, 2016

According to the U.S. Department of Education, approximately 20% of high school students drop out of high school. The potential of these young people goes to waste, and the Taco Bell Foundation wants to change that. Taco Bell launched the Taco Bell Foundation in 1992 to invest in teens and ignite their future, starting with high […]

At The Social Shake-Up