May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Social Strategy

overwhelmed cartoon woman reading a million different platform messages

Content Without Borders: PopSci’s Top Tips for Repurposing on Social

By: Sophie Maerowitz
July 11th, 2019

In the halcyon days of social media, new features and platforms were reasons to celebrate, providing creative outlets and online laboratories for social marketers. These days social media professionals are asked to populate an overwhelming number of platforms with fresh content daily—and the accompanying rise in blood pressure is palpable. The biggest debate around overseeing […]

guy riding a giant snail

MarketingProfs’ Ann Handley On Why Social Marketers Need to Slow Down

By: The Social Shake-Up
June 24th, 2019

MarketingProfs’ chief content officer Ann Handley closed out the 2019 Social Shake-Up with a stirring keynote aimed at the social marketer. Instead of advising marketers to keep every social channel chock-full of content and maintain the overall rapid-fire pace of social, Handley urged social marketers to slow down, enjoy the ride and focus on quality […]

a sea of piggy banks, representing budgeting as an overwhelming task

How to Build a Solid Social Media Budget

By: Nicole Schuman
June 19th, 2019

Contrary to the nomenclature, a social media budget should focus on more than just dollar signs. A good budget requires research and development, as well as resources. Every organization—from billion-dollar global companies with multiple marketing departments to smaller nonprofits with social media armies of one—should take a look at where social media fits into their […]

dinner party of people all on their phones, distracted

4 Ways to Succeed in the Attention Economy

By: Marcus Foley, Co-Founder & Chief Client Officer, Tommy
June 17th, 2019

Marketers are currently locked in an epic battle for eyes and ears, a “smash-and-grab” raid on the attention of their audience. Brands looking to win fans are converging in narrowing spaces. These are places where competition doesn’t come from the same sector, it comes from every sector—plus friends, family, cat GIFs and whatever else ends […]

businessman questioning decision at work

Should Your Brand Still Be on Snapchat?

By: Sophie Maerowitz
May 15th, 2019

Over the last year, some marketers have pulled the plug on their brands’ Snapchat presence (or have reduced resources around it). One of their biggest pain points: Snapchat’s lack of native analytics compared to Instagram Stories, which started as a clone of Snapchat and has pulled many brands back into Mark Zuckerberg’s orbit. This is […]

How to Measure Your Social Media Efforts in 2019

May 2nd, 2019

Infovision’s Rajesh Kari shared his advice on advocating for social budgets to the C-Suite, what KPIs are worth monitoring in 2019 and more.

chief social officer

Is It Time for a C-Level Social Media Executive?

By: Lucy Kaplan
April 24th, 2019

Social media has become essential for businesses in every industry. Of course, you know that. Every morning, you relentlessly check every mention from the second your eyes open, to the moment you force yourself to power down and go to sleep. And while there are still those higher-level execs that aren’t quite ready to put […]

hacker with cybersecurity code overlay

How Social Marketers Can Keep Brand Accounts Safe From Malicious Activity

By: Sophie Maerowitz
April 10th, 2019

Marketers often focus on the “fun” side of social: the stories, images and conversations that bring a brand to life. Unfortunately, darker forces also exist. Brands now face a number of adversaries; from account hacks to bot attacks. Sometimes, brands are their own worst enemy, violating federal regulations that a social marketer may not have […]

popular science youtube screenshot, wright brothers planes

7 Tips From Popular Science for Awe-Inspiring Video, Articles and Audio

By: Sophie Maerowitz
April 8th, 2019

Whether you’re creating video, written or audio content, a number of best practices should always be front of mind. Thrifty marketers must ensure they are making the most of source material, repurposing it strategically for different media. Videos, articles and podcasts must be truly ready for prime time before deployment. Audiences’ preferences and consumption behaviors […]

Here’s Why TikTok Isn’t a Passing Fad

By: Sophie Maerowitz
March 14th, 2019

Seasoned marketers often dismiss a new app as a flash in the pan. Just because a new platform gets the spotlight at SXSW doesn’t mean that it will become a useful tool in a marketer’s arsenal down the line. (Nor should it, if it doesn’t connect to your brand’s overarching goals.) While Snapchat was initially […]

At The Social Shake-Up