May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Social Strategy

social media hearts

We Need More Heart, Less Art On Social

By: Carmen Collins, Sr. Social Media and Talent Brand Manager, Cisco
September 10th, 2018

I’m likely the most anti-marketing marketing person on the planet. I completely understand the need that we social marketers feel to make something look beautiful, but I also err on the side of throwing beauty out of the window in favor of something that provides more “feels” and takes into account the way we connect […]


How to Stay Offline and Enjoy Summer Vacation OOO

June 28th, 2018

In a perfect world, your summer vacation would begin the moment you set your inbox’s “out of office” message and leave your desk. As most professional communicators know, though, PR is far from a perfect world. Crises materialize that require your advice or input, while requests come down from the C-suite that you would be wise to address in a time-sensitive fashion.


Haters Gonna Tweet: When to Stay Silent

June 14th, 2018

Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.

IHOb logo, burgers

3 Buzzworthy Social Tactics From IHOP’s ‘IHOb’ Campaign

By: Sophie Maerowitz
June 11th, 2018

Last week, IHOP made a cryptic announcement: It was flipping the “p” in its name to a “b.” In the days since the June 5 announcement, speculation has spread across social media and news outlets as to what that “b” could stand for. Evidently, the all-day breakfast chain is moving into more traditional lunch and […]

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How Arby’s Leveraged Nerd Culture in Its Social Media Messaging

By: Hayley Jennings
May 25th, 2018

Brands that are marketing on social media have the added challenge of not only competing with other brands in their industry, but also with followers’ friends, family and interests. So, how can communicators break through social timelines to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the […]


Why Brands Should Be Wary About Using Bots to Grow Their Social Channels

By: Justin Joffe
May 17th, 2018

In this age of troll farms and social media bots, it’s important to remember that every “pay to play” tactic is subject to ethical ramifications. “Automation is the worst thing that has ever happened to social media,” says Manu Muraro, who founded the Atlanta-based agency Your Social Team to help small brands run professional social media campaigns (and spoke […]


3 Reasons Why Social Media Pros Will Love the Facebook Stories Update

By: Sophie Maerowitz
May 17th, 2018

Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.

4 Life Hacks for the Social Media Army of One

By: Sophie Maerowitz
April 5th, 2018

Are you solely responsible for managing the social media activities (and more) at your brand? Take heart—you’re not alone in being alone. Even some of the world’s largest corporations and household-name brands run their social media operations on a shoestring budget, which often translates to a skeleton crew. And if you’re charged with juggling all […]


4 Pro Tips for Building a Social Media Team

By: Ashley Sasnett, Porsche Cars North America
April 4th, 2018

It shouldn’t have to be said, but being a social media professional is a real career. Social media marketers straddle the strategic and tactical responsibilities of marketing, media and communications, making them an indispensable access point for your social channels. Hiring professionals who understand the ins and outs of what the role requires is an essential first […]


April Fools Pranks by Brands Highlight Lessons in Good Humor…and Bad Taste

By: Justin Joffe
April 3rd, 2018

April Fools’ Day saw brands execute countless pranks on their (mostly) unsuspecting audiences. Embedded in these pranks are numerous lessons in good humor and bad taste, reminding communicators that it’s OK to be funny…just so long as the jokes land. Here are some notable examples.

At The Social Shake-Up