May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Social Strategy

grow your brand

6 Ways to Grow Your Online Audience

By: Rich Thomaselli
November 8th, 2018

Facebook has 2.2 billion active monthly users, Instagram has 1 billion, LinkedIn has 562 million and Twitter has 336 million active monthly users according to the most updated statistics. Funny how it’s still difficult for some social media users to tap into that vast resource. Growing an online audience takes way more than just signing […]

The Best Times to Post on Facebook, Twitter, LinkedIn, Instagram and Pinterest [INFOGRAPHIC]

By: Sophie Maerowitz
November 5th, 2018

Content may be king, but even top-notch content needs to be timed strategically in order to be seen. As new social platforms grow in prominence and user habits shift, it’s worth periodically evaluating your posting cadence and strategy. Consider, for example, the number of  people routinely logging into Facebook five years ago compared to those […]

instagram live

How to Launch on Instagram Live

By: Casie Shimansky
November 1st, 2018

Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]

The Most Watched Types of Social Video [INFOGRAPHIC]

By: Justin Joffe
October 29th, 2018

Asked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.

How to Perfect a Pinterest Marketing Strategy

By: Hayley Jennings
October 24th, 2018

For many brands, Pinterest doesn’t even register on their social marketing radar. But this could be a huge mistake. Though Pinterest only has 200 million monthly active users (compared with Facebook’s more than two billion), the platform remains one of the best in terms of return on investment (ROI). 93 percent of Pinterest users report […]

3 Features We’ll Miss From Google+ and How to Fill the Void

By: Sophie Maerowitz
October 9th, 2018

Google announced it will be shutting down its seven-year-old social network Google+ for consumers over the next 10 months. In an Oct. 8 blog post, the company shared findings from Project Strobe, an initiative launched in early 2018 to audit third-party access to Google user data. In March Google says it discovered a bug that […]

social media hearts

We Need More Heart, Less Art On Social

By: Carmen Collins, Sr. Social Media and Talent Brand Manager, Cisco
September 10th, 2018

I’m likely the most anti-marketing marketing person on the planet. I completely understand the need that we social marketers feel to make something look beautiful, but I also err on the side of throwing beauty out of the window in favor of something that provides more “feels” and takes into account the way we connect […]

How to Stay Offline and Enjoy Summer Vacation OOO

June 28th, 2018

In a perfect world, your summer vacation would begin the moment you set your inbox’s “out of office” message and leave your desk. As most professional communicators know, though, PR is far from a perfect world. Crises materialize that require your advice or input, while requests come down from the C-suite that you would be wise to address in a time-sensitive fashion.

Haters Gonna Tweet: When to Stay Silent

June 14th, 2018

Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.

IHOb logo, burgers

3 Buzzworthy Social Tactics From IHOP’s ‘IHOb’ Campaign

By: Sophie Maerowitz
June 11th, 2018

Last week, IHOP made a cryptic announcement: It was flipping the “p” in its name to a “b.” In the days since the June 5 announcement, speculation has spread across social media and news outlets as to what that “b” could stand for. Evidently, the all-day breakfast chain is moving into more traditional lunch and […]

At The Social Shake-Up