May 12-14, 2020
Marriott Marquis Atlanta

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A first look at what’s relevant to the programming of The Shake-Up Show.
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3 Best Practices for B2B Social Selling on LinkedIn

By: Isaac Anderson, Founder & CEO, Zeeko
June 10th, 2019

Picture this: You’re sitting in a room with 1,000 perfect potential clients. You can talk to any one of them right now; share whatever you want. Every action you take has meaning. Cut to a networking event with 1,000 random people all trying to figure out who to talk to. (You might as well have […]

cartoon of diverse characters making up Gen Z

5 Inherent Values Gen Z Brings to the Marketing Discipline

By: Jessica Neville, Senior Strategist, Dagger
June 3rd, 2019

As marketers, we’ve been hearing about millennials for years, vying for their attention and yearning for their spending money. But the generation behind millennials—Generation Z—is currently redefining what it means to be a consumer, and as marketers, we should be thinking of Gen Z as our next star employee. Gen Z, or those born after 1996, […]

social shake-up attendees

Social Marketers Dive Into Design and Crisis Management

By: The Social Shake-Up Editorial Team
May 7th, 2019

The 2019 Social Shake-Up Show in Atlanta kicked into high gear with a slew of hands-on workshops on social-adjacent topics from live streaming, to graphic design, to crisis management and more. Marketers and communications professionals working at a wide array of brands (Entertainment Tonight, Adobe and Kent State University, to name a few) offered attendees […]

graphic of CRM with customers, numbers, shopping cart

4 Ways to Move From Social Care to Social CRM

By: Ken Madrigal, Digital and Social Strategy Lead, Verizon
May 2nd, 2019

Many brands provide options for customer support on social media. While some companies fall back on traditional customer care departments or call centers, in today’s digital, “customer experience first” world, successful brands realize that consumers expect more personalized engagement. Customers choose social media in order to avoid traditional calls or chats.What does that mean for […]

influencers photographing food

Influencer Marketing ROI: Tools, Stats and Trends for 2019

By: Holly Edwards, Brand Communications Manager, Everywhere Agency
April 22nd, 2019

Influencer marketing has 11 times the ROI of traditional digital marketing, and as an industry, it’s projected to climb to $10 billion by 2020. In a society where people see around 4,000-10,000 ads on a daily basis (yeah, we’re gawking at that number, too), influencer marketing helps brands stand out from their competition. Potential customers follow the […]

parade with marching band

Why I’m Not Ready to Join the LinkedIn Live Parade…Yet

By: Brian Fanzo, Founder and CEO, iSocialFanz; Host of The Social Shake-Up 2019
April 17th, 2019

In February, LinkedIn announced that they would be rolling out LinkedIn Live video to select partners. LinkedIn hasn’t yet given us many details around who will have access, how long live videos will be or how the notifications will work. Still, the announcement had many LinkedIn content creators jumping for joy. I was hesitant to […]

4 Tips for Starting Your Own Podcast

By: Noah Leavitt, Assistant Director of Strategic Communications and Marketing, Harvard T.H Chan School of Public Health
March 20th, 2019

Podcasting can be a fantastic way to reach your audience and engage with them in a meaningful way. While many forms of digital content lead to brief engagement—a like or a share—a podcast requires the listener to invest time and actively consume your content. In October 2015 I helped the Harvard T.H. Chan School of […]


How Butter.ATL Grew Its Instagram Followers by 1,100% in 60 Days

By: Brandon Butler, Executive Director, Butter.ATL
March 11th, 2019

Thinking and acting like a media company, no matter what industry you’re in, can help you succeed. Our company, Butter.ATL is the living example of this. Our media-centric approach led to a more than 1,000% growth in followers in just 60 days.

hand fixing fake blocks to "fact"

5 Threats to Your Nonprofit’s Reputation on Social Media

By: Rebecca Rose, Director of Marketing & Communications, Everglades Foundation
March 6th, 2019

It can be hard to protect your nonprofit’s reputation online. It is even more challenging when your organization is attacked by a mysterious entity, and you don’t know who is behind the screen. The internet has made it easier for people to speak their mind or voice their opinion anonymously, which makes it easier for […]

"why" in neon lights

Why Aren’t You Leveraging Internal Brand Ambassadors in Your Marketing?

By: Danica Kombol, CEO, Everywhere Agency
March 1st, 2019

With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]

Recent Posts

  • 3 Best Practices for B2B Social Selling on LinkedIn
  • 5 Inherent Values Gen Z Brings to the Marketing Discipline
  • Social Marketers Dive Into Design and Crisis Management
  • 4 Ways to Move From Social Care to Social CRM
  • Influencer Marketing ROI: Tools, Stats and Trends for 2019
  • Why I’m Not Ready to Join the LinkedIn Live Parade…Yet
  • 4 Tips for Starting Your Own Podcast
  • How Butter.ATL Grew Its Instagram Followers by 1,100% in 60 Days
  • 5 Threats to Your Nonprofit’s Reputation on Social Media
  • Why Aren’t You Leveraging Internal Brand Ambassadors in Your Marketing?
  • How the Best Oscars Acceptance Speeches Can Help You Win at Social Media
  • Why Agencies of the Future Must Have Distribution Platforms
  • 4 Reasons LinkedIn Could Provide the Biggest Platform Payoff for Social Marketers
  • How Vanguard Launched an Employee Advocacy Program in a Highly Regulated Industry
  • How @WeAreCisco Broke Up with Snapchat but Remained Friends
  • 3 Social Media Predictions for 2019
  • Welcome to the #SpeakHERS Movement
  • 4 Pro Tips for Building a Social Media Team
  • 3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’
  • Vero Shows That the ‘Who’ in Brands is More Important Than Ever
  • Diversity Is More Than a Quota, It’s a Business Pillar
  • Driving Toward Smarter CX: How a 118 Year-Old B2B Company Leveraged Social for Sales
  • How Millennials and Gen Z Will Accelerate Innovation and Possibly Make You Millions
  • Look, Learn & Listen: The Art of Podcast Hosting
  • Why You Shouldn’t Freak Out About Facebook’s Algorithm Change
  • It’s Time for Communicators to Be Disruptors, not the Disrupted
  • The Burning Questions That Instagram Insights Can Answer
  • 5 Questions to Ask Your Influencer Marketing Data
  • It’s Time for Social Teams and Content Teams to Play Nice
  • Pants On Fire! 3 Trust Statistics to Shape Your 2018 Social Media Resolutions
  • Get a Grip: Why Social Media Governance Is Your Company’s Best Friend
  • Word Up: 9 Rules for Crafting a Social Media Post
  • How to Integrate Social Media Into a Customer Journey Map
  • The Rise of B2B Influencer Marketing
  • What Are You Really Trying to Hear With Social Listening?
  • 6 Steps to Take if Your Brand’s in a Social Media Nightmare
  • 3 Common Social Media and Site Measurement Mistakes
  • 3 Ways to Break Your PR Silo and Land Better Media Coverage
  • A Decade of Hashtags and You’re Still Doing It Wrong
  • 4 Factors for Deciding Whether Your CEO Should Be on Twitter
  • How Microsoft Puts Customers at the Heart of Its Storytelling
  • What the #Resistance Can Teach Brands About Twitter
  • What You Missed at the Big 4 Social Media Conference
  • For Southwest Airlines, Culture Determines Who Owns Social Media
  • 4 Ways of Using Vulnerability to Elevate Brand Storytelling
  • How to Generate Content for Your Brand’s Burgeoning Podcast
  • How @WeAreCisco Grew Its Instagram Account Organically in 5 Steps
  • The Takeaways Behind 6 Shake-Up Show Tweets
  • How to Win More Budget for Social From Skeptical Senior Leaders
  • Where Should Social Media Live in Your Organization?
  • How Facebook, Snapchat and Pinterest Help Generate and Track Sales
  • 4 Ways to Change the Paid, Owned and Earned Media Structure
  • The Dirty Little Secret of Social Media Metrics
  • 4 Dramatic Social Media Lessons From ‘The Walking Dead’
  • 5 Steps to Build Your Digital Content Tribe Like Hilton
  • How Coca-Cola Uses Multimedia to Connect and Engage
  • Keeping It Real for the 2018 Social Shake-Up
  • What to Expect at Social Shake-Up: A Personal Account
  • 3 Ways to Elevate Your Instagram Feed
  • How to Build a Silo-Busting Integrated Communications Team
  • 3 Steps to Spur Your Customer Community ROI
  • How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing
  • 6 Tips for Keeping Your Company’s Social Media Accounts Secure
  • 5 Perspectives on Data-Driven Social Media Marketing
  • 3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It
  • Georgia-Pacific’s 3 Secrets of Effective Storytelling
  • How to Move From Multichannel to Omnichannel Marketing
  • How Coca-Cola’s Quest to Measure Engagement Led to a New Metric
  • How Southwest Airlines Preps Timely Content, Far in Advance
  • How to Set Up a Personal Blog Network and Maximize Your SEO
  • 5 Ways to Make Influencer Marketing Work on a Budget
  • Why iMessage Is Key for Dunkin’ Donuts in the Era of Ad Blocking
  • 7 Ways to Improve Your Content Marketing
  • 6 Live-Streaming Rock Stars to Electrify Your Video Strategy
  • 4 Ways to Use Facebook Live to Drive Website Traffic
  • How Southwest Airlines Uses Social Listening to Produce Compelling Videos
  • The Evolution of Coca-Cola’s Brand Journalism Journey
  • Don’t Fall for These Top Lies About Social Customer Care
  • 4 Lessons From the Biggest Brands on Facebook
  • 7 Key Trends in Online B2B Customer Communities
  • 5 Keys to Launching a Podcast: Keep It Simple, Sister!
  • How Your Company Should Plan for a Fake News Attack
  • Live Video in 2017: Why ‘Scrappy’ is OK
  • A Facebook Advertising Checklist in 4 Steps
  • At The Social Shake-Up