May 12-14, 2020
Marriott Marquis Atlanta

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A first look at what’s relevant to the programming of The Shake-Up Show.
THUMBS DOWN group of influencers

Why I Dislike Instagram’s Hiding Likes

By: Carmen Collins, Senior Social Media & Talent Brand Manager, Cisco
November 25th, 2019

I’m pretty sure Instagram hates me. I’m always the last account to get the coolest functionality updates, and now, I’m one of the first accounts in the U.S. to be in the test pool for hiding likes in the newsfeed. And the verdict is…I dislike hiding likes. This might be because I inherently distrust Facebook; […]

engagement

9 Tips for High-Quality Audience Engagement

By: Lucy Kaplan
November 6th, 2019

The word “engagement” gets thrown around so often, it’s become nearly meaningless in the social media world. And, while most buzzwords come and go, real engagement is a long-term play. If you’re not seeing a lot of engagement from your Facebook posts, tweets or product pictures on Instagram, you may want to take another look […]

data

The Ethics of Data Privacy in Influencer Marketing

By: By Dave Dickman, CEO, Tagger Media
October 21st, 2019

Influencer marketing is a multi-billion dollar powerhouse industry with no signs of slowing down on spending or efficacy. According to a recent study, businesses and brands can see up to 11 times higher ROI with influencer marketing than other, more traditional forms of advertising. Increasingly more brands are turning to influencer marketing to grow their […]

SEO tools

5 SEO Metrics You Can’t Afford to Ignore

By: Alex Shultz, SureOak
October 14th, 2019

As you probably know, search engine optimization is a technical term to describe what people do to help a website rank on search engines like Google. Before I dive into today’s topic, let me first share a few statistics in case you don’t believe in SEO: SEO is an $80 billion industry, and that number […]

soldier standing at the top of a hill

5 Productivity Hacks for the Social Media Army of One

By: Julia Angelen Joy
September 23rd, 2019

As a social media army of one, I have managed social for small businesses, large corporations, PR agencies and entrepreneurs. The best advice I can offer for fellow solo social media “teams” is to make sure social media marketing is part of your daily routine. Engagement requires steady momentum; it follows that a daily social […]

hero in fantasy landscape

4 Instagram Tips for Making Your Audience the Hero

By: Veronica Romney, President/Founder, ModernMarca
September 9th, 2019

Building a thriving Instagram following is an exciting, if challenging, process. The platform allows brands to connect with people from all over the world and share their own journeys in the process. There is also ample opportunity to educate followers and inspire others to build their own Instagram brands from scratch. Once you reel in […]

SEO word art

5 SEO Strategies for Higher Google Rankings in 2019

By: Andre Oentoro
September 4th, 2019

SEO is one of the most-discussed topics in the world of digital marketing for a reason. Despite the millions of online properties out there, only 10 websites appear on the first page of Google. And over 90% of customers—the people that buy your products and pay your bills—never search past the first page. Frustratingly, the […]

5 Must-Haves for B2B Social Media Marketing

By: Julia Angelen Joy
August 29th, 2019

To be successful and relevant, you should start your B2B social media marketing strategy with a focus on content, using a combination of websites, blogs, videos, and premium deliverables (case studies or white papers, for example). Once your tactics are defined, focus on providing a fresh approach and a new look for your product or service.

influencers looking at phones

Influencing the Influencers

By: Adam Ritchie, Adam Ritchie Brand Direction
August 19th, 2019

As influencer marketing evolves, digital communicators have gotten better at collaborating with influencers on content. But we can do better. We can collaborate with them to create compelling products at the same time. Brands shouldn’t be asking, “How can we use influencers?” They should be asking, instead, “How can influencers use us?” Try to think […]

girl holding a single like symbol above her head

Is Your Product Really a Brand?

By: Heather Champine, Partner and COO, Media Relations Agency
August 12th, 2019

When you hear “Uber,” you probably think of a ride share service. Similarly, the name “Nike” makes most of us think of shoes. What would a stranger picture when told the name of your company or product? At its core, a brand is the definition people hold in their minds of your company and its […]

Recent Posts

  • Why I Dislike Instagram’s Hiding Likes
  • 9 Tips for High-Quality Audience Engagement
  • The Ethics of Data Privacy in Influencer Marketing
  • 5 SEO Metrics You Can’t Afford to Ignore
  • 5 Productivity Hacks for the Social Media Army of One
  • 4 Instagram Tips for Making Your Audience the Hero
  • 5 SEO Strategies for Higher Google Rankings in 2019
  • 5 Must-Haves for B2B Social Media Marketing
  • Influencing the Influencers
  • Is Your Product Really a Brand?
  • Lessons From the Mind Flayer’s Viral Marketing Play On Tinder
  • 5 Tips for Growing Your Brand’s Blog Audience
  • A Sweet Formula for Breaking Through the Noise
  • How Much is Instagram Listening In, Really?
  • 4 Ways to Succeed in the Attention Economy
  • 3 Best Practices for B2B Social Selling on LinkedIn
  • 5 Inherent Values Gen Z Brings to the Marketing Discipline
  • Social Marketers Dive Into Design and Crisis Management
  • 4 Ways to Move From Social Care to Social CRM
  • Influencer Marketing ROI: Tools, Stats and Trends for 2019
  • Why I’m Not Ready to Join the LinkedIn Live Parade…Yet
  • 4 Tips for Starting Your Own Podcast
  • How Butter.ATL Grew Its Instagram Followers by 1,100% in 60 Days
  • 5 Threats to Your Nonprofit’s Reputation on Social Media
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  • How @WeAreCisco Broke Up with Snapchat but Remained Friends
  • 3 Social Media Predictions for 2019
  • Welcome to the #SpeakHERS Movement
  • 4 Pro Tips for Building a Social Media Team
  • 3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’
  • Vero Shows That the ‘Who’ in Brands is More Important Than Ever
  • Diversity Is More Than a Quota, It’s a Business Pillar
  • Driving Toward Smarter CX: How a 118 Year-Old B2B Company Leveraged Social for Sales
  • How Millennials and Gen Z Will Accelerate Innovation and Possibly Make You Millions
  • Look, Learn & Listen: The Art of Podcast Hosting
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  • It’s Time for Social Teams and Content Teams to Play Nice
  • Pants On Fire! 3 Trust Statistics to Shape Your 2018 Social Media Resolutions
  • Get a Grip: Why Social Media Governance Is Your Company’s Best Friend
  • Word Up: 9 Rules for Crafting a Social Media Post
  • How to Integrate Social Media Into a Customer Journey Map
  • The Rise of B2B Influencer Marketing
  • What Are You Really Trying to Hear With Social Listening?
  • 6 Steps to Take if Your Brand’s in a Social Media Nightmare
  • 3 Common Social Media and Site Measurement Mistakes
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  • Over a Decade of Hashtags and You’re Still Doing It Wrong
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  • How Microsoft Puts Customers at the Heart of Its Storytelling
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  • What You Missed at the Big 4 Social Media Conference
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  • 4 Ways of Using Vulnerability to Elevate Brand Storytelling
  • How to Generate Content for Your Brand’s Burgeoning Podcast
  • How @WeAreCisco Grew Its Instagram Account Organically in 5 Steps
  • The Takeaways Behind 6 Shake-Up Show Tweets
  • How to Win More Budget for Social From Skeptical Senior Leaders
  • Where Should Social Media Live in Your Organization?
  • How Facebook, Snapchat and Pinterest Help Generate and Track Sales
  • 4 Ways to Change the Paid, Owned and Earned Media Structure
  • The Dirty Little Secret of Social Media Metrics
  • 4 Dramatic Social Media Lessons From ‘The Walking Dead’
  • 5 Steps to Build Your Digital Content Tribe Like Hilton
  • How Coca-Cola Uses Multimedia to Connect and Engage
  • Keeping It Real for the 2018 Social Shake-Up
  • What to Expect at Social Shake-Up: A Personal Account
  • 3 Ways to Elevate Your Instagram Feed
  • How to Build a Silo-Busting Integrated Communications Team
  • 3 Steps to Spur Your Customer Community ROI
  • How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing
  • 6 Tips for Keeping Your Company’s Social Media Accounts Secure
  • 5 Perspectives on Data-Driven Social Media Marketing
  • 3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It
  • Georgia-Pacific’s 3 Secrets of Effective Storytelling
  • How to Move From Multichannel to Omnichannel Marketing
  • How Coca-Cola’s Quest to Measure Engagement Led to a New Metric
  • How Southwest Airlines Preps Timely Content, Far in Advance
  • How to Set Up a Personal Blog Network and Maximize Your SEO
  • 5 Ways to Make Influencer Marketing Work on a Budget
  • Why iMessage Is Key for Dunkin’ Donuts in the Era of Ad Blocking
  • 7 Ways to Improve Your Content Marketing
  • 6 Live-Streaming Rock Stars to Electrify Your Video Strategy
  • 4 Ways to Use Facebook Live to Drive Website Traffic
  • How Southwest Airlines Uses Social Listening to Produce Compelling Videos
  • The Evolution of Coca-Cola’s Brand Journalism Journey
  • Don’t Fall for These Top Lies About Social Customer Care
  • 4 Lessons From the Biggest Brands on Facebook
  • 7 Key Features of Online B2B Customer Communities
  • 5 Keys to Launching a Podcast: Keep It Simple, Sister!
  • How Your Company Should Plan for a Fake News Attack
  • Live Video in 2017: Why ‘Scrappy’ is OK
  • A Facebook Advertising Checklist in 4 Steps
  • At The Social Shake-Up

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