2019 was the year I went on a quest for a new agency home. Disillusioned with what my search surfaced, I’m looking to 2020 as the year that the standard agency model will be rethought. I started by pitching myself to brands and agencies that seemed like they had the right stuff. In investigating each […]

I’m pretty sure Instagram hates me. I’m always the last account to get the coolest functionality updates, and now, I’m one of the first accounts in the U.S. to be in the test pool for hiding likes in the newsfeed. And the verdict is…I dislike hiding likes. This might be because I inherently distrust Facebook; […]

The word “engagement” gets thrown around so often, it’s become nearly meaningless in the social media world. And, while most buzzwords come and go, real engagement is a long-term play. If you’re not seeing a lot of engagement from your Facebook posts, tweets or product pictures on Instagram, you may want to take another look […]

Influencer marketing is a multi-billion dollar powerhouse industry with no signs of slowing down on spending or efficacy. According to a recent study, businesses and brands can see up to 11 times higher ROI with influencer marketing than other, more traditional forms of advertising. Increasingly more brands are turning to influencer marketing to grow their […]

As you probably know, search engine optimization is a technical term to describe what people do to help a website rank on search engines like Google. Before I dive into today’s topic, let me first share a few statistics in case you don’t believe in SEO: SEO is an $80 billion industry, and that number […]

As a social media army of one, I have managed social for small businesses, large corporations, PR agencies and entrepreneurs. The best advice I can offer for fellow solo social media “teams” is to make sure social media marketing is part of your daily routine. Engagement requires steady momentum; it follows that a daily social […]

Building a thriving Instagram following is an exciting, if challenging, process. The platform allows brands to connect with people from all over the world and share their own journeys in the process. There is also ample opportunity to educate followers and inspire others to build their own Instagram brands from scratch. Once you reel in […]

SEO is one of the most-discussed topics in the world of digital marketing for a reason. Despite the millions of online properties out there, only 10 websites appear on the first page of Google. And over 90% of customers—the people that buy your products and pay your bills—never search past the first page. Frustratingly, the […]

To be successful and relevant, you should start your B2B social media marketing strategy with a focus on content, using a combination of websites, blogs, videos, and premium deliverables (case studies or white papers, for example). Once your tactics are defined, focus on providing a fresh approach and a new look for your product or service.

As influencer marketing evolves, digital communicators have gotten better at collaborating with influencers on content. But we can do better. We can collaborate with them to create compelling products at the same time. Brands shouldn’t be asking, “How can we use influencers?” They should be asking, instead, “How can influencers use us?” Try to think […]