Influencer marketing has 11 times the ROI of traditional digital marketing, and as an industry, it’s projected to climb to $10 billion by 2020. In a society where people see around 4,000-10,000 ads on a daily basis (yeah, we’re gawking at that number, too), influencer marketing helps brands stand out from their competition. Potential customers follow the […]

In February, LinkedIn announced that they would be rolling out LinkedIn Live video to select partners. LinkedIn hasn’t yet given us many details around who will have access, how long live videos will be or how the notifications will work. Still, the announcement had many LinkedIn content creators jumping for joy. I was hesitant to […]

Podcasting can be a fantastic way to reach your audience and engage with them in a meaningful way. While many forms of digital content lead to brief engagement—a like or a share—a podcast requires the listener to invest time and actively consume your content. In October 2015 I helped the Harvard T.H. Chan School of […]

Thinking and acting like a media company, no matter what industry you’re in, can help you succeed. Our company, Butter.ATL is the living example of this. Our media-centric approach led to a more than 1,000% growth in followers in just 60 days.

It can be hard to protect your nonprofit’s reputation online. It is even more challenging when your organization is attacked by a mysterious entity, and you don’t know who is behind the screen. The internet has made it easier for people to speak their mind or voice their opinion anonymously, which makes it easier for […]

With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners — your employees— are right in your own back yard. If you’re a large corporation, that back yard could be many acres far and wide. Let’s face it: Trust in your customer is a golden commodity […]

Let’s be honest: For the most part, the Oscars are a “Hollywood thing.” We watch the red carpet closely so we can know who wore what. We snooze, multi-task or go get a snack during the first few hours (making an exception to run into the room and shout “Wakanda Forever!”) And we wait for […]

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms. Distribution platforms provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. This improves the overall caliber of agency services. A variety of […]

In 2019, the question of where marketers should focus their attention is overwhelming—not only because there is no one answer, but because networks, types of content and user behaviors are always evolving. Keeping that unknown quantity front of mind, I decided to reverse-engineer every client and business opportunity including my speaking business, influencer marketing consulting and […]

Picture this. It’s my first day at Vanguard and I am sitting in corporate orientation with many other new crew members (that’s what we call our employees). Far down on the agenda for the day, I read, “Social media policy discussion.” Considering that the basic goal of my job is to get more of the […]