“Know when to hold ‘em/Know when to fold ‘em.” –Kenny Rogers, “The Gambler” Kenny Rogers’ iconic song, The Gambler, is embedded in pop culture as a metaphor for knowing when to take a risk, and when you should walk away and live to play another day. It’s also a perfect example in song form of […]

Disclaimer: I’ve been asked to prognosticate before, and I was dead wrong. Such things happen in the non-exact, non-science of crystal-ball gazing. It’s that time of year: Candles are lit; presents delivered, and lists about predictions for the New Year overflow your reading lists. But here’s what I see when I look at the stars […]

I’m going to break my own rules. I wrote an entire blog post on hashtags and about how starting a new one may not be the best tactic. And here I am writing about starting a new hashtag. However, it’s less of a “I’m declaring this a thing” thing, and more of a “I’m asking […]

It shouldn’t have to be said, but being a social media professional is a real career. Social media marketers straddle the strategic and tactical responsibilities of marketing, media and communications, making them an indispensable access point for your social channels. Hiring professionals who understand the ins and outs of what the role requires is an essential first […]

Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.

As Instagram continues to gobble up one-time rival Snapchat’s market share, it makes sense that a third challenger in the photo-sharing space should find breathing room. That challenger, it seemed, was Vero, an ad-free and algorithm-free social platform that has hovered near the top of the App Store’s rankings of late. Touted by almost every […]

It’s 2018. Is there really a valid excuse for leading a company that lacks diversity? CEOs, it’s time to take a long hard look at your staff. Can you say your company actively pursues and retains diverse talent? Does your workforce represent a healthy cross section of age, culture/ethnicity, gender, religion, sexual orientation, personality, socioeconomic […]

Can you imagine a B2B company selling a $150,000 product on social media using 280 characters or less? OK, so it’s not quite that simple. But I’ve had so much fun watching how Mack Trucks has used social media in combination with other marketing channels to launch its first new highway truck in more than […]

Did you know that 2017 was the first year that baby boomers, Gen X, millennials and Gen Z were all working together in harmony in the PR industry? That’s right, the first Gen Z-ers (born between 1995 and 2012) graduated from college and entered the workforce. There’s a famous great divide between these generations, bringing different values, […]

So, you’re the lucky one who gets to host your organization’s podcast? Take a few deep breaths and relax. And I mean that literally if you’re a bit anxious, nervous or feeling unprepared for your upcoming adventure. You will have a unique opportunity to help shape the feel and sound of your show. Of course, […]