ocean spray tiktok star

Ocean Spray Juices Headlines, Making One TikTok User’s ‘Dreams’ Come True

By: Sophie Maerowitz
October 7th, 2020

Viral success on TikTok isn’t usually something one associates with the corporate C-suite—until this week, that is. On Oct. 6, Ocean Spray CEO Tom Hayes posted a version of the latest viral video craze to hit TikTok, which has since racked up more than 1.3 million views. it’s the CEO of ocean spray skateboarding in […]

tiktok app on phone

TikTok’s PR Messaging Responds to Questions of the App’s Survival in the US

By: Mark Pasetsky, CEO, Mark Allen & Co.
August 31st, 2020

The clock is ticking for TikTok in the U.S., but you might think otherwise based on the company’s recent PR effort. The Chinese-owned company behind the popular app has become public enemy number one in the eyes of some governments, due to privacy concerns. The popular video app faces the prospect of being blacklisted from […]

social media app on phone and desktop with like symbols

A Platform-Specific Social Media Guide for Small Businesses Hit By COVID-19

By: Julia Angelen Joy
June 18th, 2020

As small businesses attempt to find their footing amid the COVID-19 pandemic, social media has proved invaluable for engaging with customers in real time. Edelman’s March 2020 Trust Barometer found that 84 percent of brands use social media channels to facilitate a sense of community and offer social support to customers. Furthermore, one in three […]


TikTok: 8 Routes to Brand Inspiration and Strategy-Building

By: Laura Bedrossian, VP of Social Strategy at Hot Paper Lantern
October 9th, 2019

Some call it Vine 2.0. Others call it annoying. Whatever you call it, marketers and communicators should be paying attention to the short-form video app, TikTok. Since the platform’s launch, the app has seen more than one billion downloads. On the app, video creators can share vertical, looping videos that are between 15 and 60 […]


What Brands Need to Know About TikTok

By: Michael Galfetti, Account Executive, ROKK Solutions & Ryan Thornton, Communications Manager
August 26th, 2019

By now, you’ve probably already scrolled by a TikTok video, and you likely thought it was funny (if not a bit immature). TikTok is taking the internet by storm by prizing the authentic and allowing everyone to feel like an influencer, and some brands are jumping on the new platform. Haven’t downloaded the app yet? […]

influencers on tiktok

Early Adopters: How 3 Brands Are Tapping Into TikTok

By: Sophie Maerowitz
August 1st, 2019

Having accumulated 500 million global monthly users in just a year since launch, TikTok has proved irresistible to brands audacious enough to join the fray. The app’s short-form video format, heralded as a Vine 2.0 of sorts, lends itself to humor, whimsy and lightning-fast visual storytelling: the perfect medium for savvy social marketers and content creators. Of […]

At The Social Shake-Up