Viral success on TikTok isn’t usually something one associates with the corporate C-suite—until this week, that is. On Oct. 6, Ocean Spray CEO Tom Hayes posted a version of the latest viral video craze to hit TikTok, which has since racked up more than 1.3 million views. it’s the CEO of ocean spray skateboarding in […]
The clock is ticking for TikTok in the U.S., but you might think otherwise based on the company’s recent PR effort. The Chinese-owned company behind the popular app has become public enemy number one in the eyes of some governments, due to privacy concerns. The popular video app faces the prospect of being blacklisted from […]
As small businesses attempt to find their footing amid the COVID-19 pandemic, social media has proved invaluable for engaging with customers in real time. Edelman’s March 2020 Trust Barometer found that 84 percent of brands use social media channels to facilitate a sense of community and offer social support to customers. Furthermore, one in three […]
Some call it Vine 2.0. Others call it annoying. Whatever you call it, marketers and communicators should be paying attention to the short-form video app, TikTok. Since the platform’s launch, the app has seen more than one billion downloads. On the app, video creators can share vertical, looping videos that are between 15 and 60 […]
By now, you’ve probably already scrolled by a TikTok video, and you likely thought it was funny (if not a bit immature). TikTok is taking the internet by storm by prizing the authentic and allowing everyone to feel like an influencer, and some brands are jumping on the new platform. Haven’t downloaded the app yet? […]
Having accumulated 500 million global monthly users in just a year since launch, TikTok has proved irresistible to brands audacious enough to join the fray. The app’s short-form video format, heralded as a Vine 2.0 of sorts, lends itself to humor, whimsy and lightning-fast visual storytelling: the perfect medium for savvy social marketers and content creators. Of […]
