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How to Become an Early Adopter of Instagram Reels

By: Aron Solomon, Senior Digital Strategist,
October 5th, 2020

Instagram Reels is a new in-app function where users can create 15-second short clips that are synced with fully licensed music, audio effects, and filters. After a global soft launch in places such as Brazil, Reels launched in the U.S. in early August and has become wildly popular in many social media circles. Instagram released […]

5 Tips for Creating a Thriving Remote Workplace Culture

By: Kate Finley
August 5th, 2020

One of the trends COVID-19 has ushered in and likely will last is working from home.  61 percent of respondents said working from home will remain after the pandemic, according to a new PRNEWS survey. While employees may enjoy working remotely, they still need to feel connected, supported and informed. Leaders are tasked with facilitating […]

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A Platform-Specific Social Media Guide for Small Businesses Hit By COVID-19

By: Julia Angelen Joy
June 18th, 2020

As small businesses attempt to find their footing amid the COVID-19 pandemic, social media has proved invaluable for engaging with customers in real time. Edelman’s March 2020 Trust Barometer found that 84 percent of brands use social media channels to facilitate a sense of community and offer social support to customers. Furthermore, one in three […]

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7 Overlooked and Underrated Social Media Features to Try This Spring/Summer

By: Sophie Maerowitz
May 14th, 2020

As the world of mainstream social media enters its second decade—and at a time when global attention is understandably fixated on coronavirus-related content—many social marketers are finding themselves at a loss. Similar to the mid-2010’s “death of organic,” tried-and-true social media tactics may not be having the same impact as in years previous. Still, there […]

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A Shortlist of COVID-19 Era Tools for Social Marketers

By: Sophie Maerowitz
April 6th, 2020

Working in quarantine poses unique challenges for marketers and communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of sister brand PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the […]

At The Social Shake-Up