clock and tulips

Social Media Predictions for Springing Ahead in 2020

By: Julia Angelen Joy
March 2nd, 2020

Winter is nearly at an end, which means a good spring cleaning is in order for your social strategy. And what better way to jumpstart planning for the months ahead than looking at the trends shaping the world of social this year? In 2020 and beyond, posting frequent content in and of itself will no […]


Facebook Cracks Down on ‘Deepfakes,’ Mirroring a Trend in User Preferences

By: Sophie Maerowitz
January 23rd, 2020

As fake news and misinformation continue to plague online discourse, Facebook says it has taken a significant step to deter the spread of doctored video and photos. In a blog post, the company’s vice president of global policy management, Monika Bickert, outlined Facebook’s latest plans for the detection of and enforcement against manipulated content. For […]


Why Social Marketers Should Decentralize Their Online Communities

By: Marina Guryeva, CEO, Commun
January 13th, 2020

The explosive growth of social media platforms was once a boon for marketers, who suddenly found themselves with unprecedented access to their audience. Problems emerged, however, when that audience started to realize that it had itself become a product, used and abused in multiple ways by major social platforms. The inevitable backlash that followed resulted […]

2020 made of social media likes

Hootsuite’s 4 Top Social Media Trends for 2020

By: Sophie Maerowitz
January 2nd, 2020

As the new year starts and content planning begins in earnest, marketers should be on the lookout for the next big moments in social. Lucky for the marketing community, the team behind social media management tool Hootsuite has released a list of what they deem to be the most likely social media trends in 2020, […]

christmas tree

7 Wishes for the World of Digital in 2020

By: Julia Angelen Joy
December 23rd, 2019

2019 was the year I went on a quest for a new agency home. Disillusioned with what my search surfaced, I’m looking to 2020 as the year that the standard agency model will be rethought. I started by pitching myself to brands and agencies that seemed like they had the right stuff. In investigating each […]

future tech, hand touching circuitboard

What is Computational Social Science, and How Will It Impact Brands in 2020 and Beyond?

By: Peter Zandan, Global Vice Chairman, Hill + Knowlton Strategies
December 18th, 2019

When it comes to the social sciences, figuring out how people interact with society to arrive at decisions, such as purchasing choices, ranks with splitting the atom. Now, thanks to advances in the computer sciences, this looks increasingly possible. Welcome to the world of computational social science, where scientists use computers to study social phenomena. […]

shopping bags, holiday season

Feature Roundup: Social Media Updates to Test This Holiday Season

By: Sophie Maerowitz
November 14th, 2019

We’re back with another feature roundup, just in time for your big end-of-year social media pushes. Whether you’re a nonprofit tapping into the giving spirit or a retailer seeking to boost holiday sales, here are some recent features to look into, by social platform. Facebook Paid search exposure. Marketers now have the option for their […]

facebook twitter

Consumers Trust Twitter Over Facebook. Are Brands Feeling the Same?

By: Sophie Maerowitz
September 12th, 2019

Sorry, Zuck: When it comes to customer loyalty, it looks like the blue bird might have you beat in 2019. Each year, marketing research firm Brand Keys ranks hundreds of companies by customer loyalty—and it seems Twitter has flown high above Facebook. Facebook and Twitter both made it into the top 100 (out of 822 […]

coder on the beach with laptop

‘Breach’ Day: What Twitter and Instagram’s Third-Party Privacy Leaks Mean for Marketers

By: Sophie Maerowitz
August 8th, 2019

By now, every social media marketer should be on the lookout for the privacy breaches impacting brands at an alarming rate. A report from cybersecurity firm 4iQ found a 71 percent increase in identity records being “circulated underground” in 2018; the U.S. and China had the largest share (47%) of identity records compromised worldwide. Meanwhile, […]

Social Media Summer Recap: 10 New Features and Rollouts to Watch

By: Sophie Maerowitz
July 25th, 2019

Early adopters of new platforms and features are often rewarded with bumps in engagement. Those who put in the time to learn tools as they are released rather than waiting on the sidelines also have more lead time to tweak and plan their longterm strategy. This competitive advantage is accessible to organizations that take a […]

At The Social Shake-Up