What Twitter’s War on Spam Means for Social Media Managers

By: Nicole Schuman
April 10th, 2019

Twitter continues to beat the drum against fake accounts and aggressive growth tactics by cutting the daily limit of accounts users can follow to 400, down from 1000. “The idea with the new limit is that it helps prevent spammers from rapidly growing their networks by following then unfollowing Twitter accounts in a ‘bulk, aggressive […]

woman throwing hands up in the air with computer and phone

Stop Making This Twitter Mistake

By: Carmen Collins, Senior Social Media & Talent Brand Manager, Cisco
March 18th, 2019

Lately, I have this soapbox I like to stand on. Here’s what I preach: Social media managers must remember that they are social media consumers first. Before creating content, walk 280 characters in your users’ Twitter shoes. This will help you craft posts that drive results. My question to you is: When you are using […]


2 Upcoming Twitter Features to Celebrate

By: Sophie Maerowitz
February 21st, 2019

Over the last week, two Twitter features have come to light that could change social marketers’ approach to the platform. One, an instant camera similar to offerings from Snapchat and Instagram Stories, was buried in Twitter’s code as a “News Camera,” according to TechCrunch. It is yet to be released, and still ‘in mid-development,’ according […]

Twitter best practices

How to Manage Your Space Bar and Other Tips for Posting on Twitter

By: Colleen Lutolf and Hayley Jennings
December 5th, 2018

There’s a reason everyone wants an edit button on Twitter. Rudy Giuliani isn’t the first person to mismanage the space bar on their phone as they tweeted, inadvertently creating a domain that didn’t exist by failing to insert a space between the period of one sentence and the first letter of another. But most Twitter […]


Are Editable Tweets on the Horizon?

By: Sophie Maerowitz
November 13th, 2018

Imagine a world where your pre-coffee company tweet, sent with an accidental typo, can be edited before the world sees it. That world could be coming sooner than you think, as Twitter CEO Jack Dorsey hinted of this soon-to-come feature at a town hall event Nov. 12 at Indian Institutes of Technology in Delhi. TheNextWeb […]

Twitter Shares New Tips For Expert Social Engagement

By: Justin Joffe
October 19th, 2018

Your strategy for getting that copy to the top of the newsfeed only works until it doesn’t, right? Not entirely. As an extension of solid communication skills, good, clear and direct writing will always be a highly valued skill on social. We caught up with Devon Harris, brand strategist at Twitter, to learn about some new and evergreen strategies for making sure your brand copy reaches—and resonates—with as many people as possible.

‘Wild West’ No More: PR Pros Weigh in on Social Media Regulation

By: Melissa Hoffmann
September 10th, 2018

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. Though the main topic was […]

Here’s Why Twitter’s Bot Purge Barely Made a Dent in the Platform’s Active User Numbers

August 14th, 2018

This past July, Twitter released its Q2 earnings in a letter to shareholders, offering a mostly positive outlook for brands with followers on the platform. Aside from a dip in stock prices after the platform conducted a massive purge of automated bots earlier in the month, and a 19% decline in shares—the platform’s biggest dip since October 2016—the rest of the earnings report is good news for communicators who invest resources in Twitter campaigns.

New Reports Show Decrease in Active Users for Facebook, Twitter and Snapchat

By: Hayley Jennings
August 8th, 2018

Though daily social media use is ingrained in many peoples’ lives, it seems that major social media companies may have reached a saturation point when it comes to adding new users—at least in a few markets. Snap, the parent company of Snapchat, released its second quarter results on August 7, in which it reported the app lost three million […]

What We Can Learn From Elon Musk’s Twitter Mistakes

By: Justin Joffe
July 18th, 2018

Musk’s latest Twitter gaffe should remind communicators that messaging from your leadership is often the most prominent and front-facing indicator of your brand’s values. As the head of a major brand, Musk’s inflammatory style may be alienating potential Tesla customers and damaging the brand in the long term. Here are a couple of lessons brands can learn from steering clear of Musk’s tactics.

At The Social Shake-Up