Although Twitter has been perhaps the slowest social platform to adopt Facebook’s pay-to-play publishing model, it’s now zeroing in on the biggest boon it offers brands: its role as a news source. Twitter is testing a new feature, Promoted Trend Spotlight, which would appear on users’ feeds as a banner ad when they navigate to […]
82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.
Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.
n today’s fast-paced world, there are few things more frustrating than receiving an emoji from a friend that your device doesn’t recognize. What other profound visual iconography have you been missing out on since you skipped that latest software update?
These days, most people turn to Twitter to find out what’s going on in the world. Whether following the fabulous fashions on the Met Gala’s red carpet or keeping up with a famous rapper’s controversial tweets, feeds across the globe are filled to the brim with timely content. And the challenge most brands face is how […]
March 21 marks 12 years since the first tweet appeared on Twitter. For communications professionals tasked with choosing which social media channels to focus brand resources on, it’s the perfect opportunity to reflect on the platform’s successes—as well as its shortcomings—over the last decade. Twitter can be a double-edged sword for users. While the platform has been heralded as a powerful […]
Twitter delivered a profitable quarter for the first time in its history, beating Wall Street’s expectations with fourth-quarter net income of $91 million. The news comes fresh on the heels of Snapchat parent Snap Inc.’s results, offering a tale of two platforms. While Twitter’s bottom line is finally in the black, its user growth is […]
To many of us the Super Bowl is about advertising, not football. Twitter launched a competition for Super Bowl LII with just those people in mind. Its inaugural #BrandBowl pitted Super Bowl advertisers against each other in various categories looking at the highest engagement across a given industry while the game aired. One category, #Interception, […]
Given its real-time nature, Twitter is a great platform for brands to “win the moment.” And on Sunday, Feb. 4, brands can win the Super Bowl too. Twitter announced its first ever Brand Bowl, a competition that will award prizes to brands whose commercials are most often referenced on the platform during the game. But […]
Who’s the friend you turn to when you’re planning a trip? The person you know who seems to have travelled everywhere, and can recommend the best coffee shop, restaurant or casual bar completely off the beaten path, and not something a simple Google search would bring up. Hilton Suggests is that friend, available for everyone […]
