What’s Shakin’: Uncategorized

Takeaways from Another Social Media Victory for NFL Players

By: Seth Arenstein
August 5th, 2020

This is a communication story disguised as an in-the-weeds sports story. NFL training camps should begin July 28, on time. Early this morning, media reports said the NFL agreed to cancel all pre-season games. Yesterday, the league said it will test players daily for COVID-19 during training camp. Originally, it planned to test less frequently. […]

tips for photo shoots for social media

3 Tips for Optimizing Your Smartphone Photo Shoot for Social Media

By: Justin Joffe
December 26th, 2018

You’ve heard this a million times, but it’s still true—the majority of the tools you need to make your images pop on social are already in your pocket. Smartphones have an endless number of apps and native tools to improve image quality or highlight certain colors and textures you can use to optimize your shots […]


Don’t Miss a Holiday Campaign with This 2019 Hashtag Calendar [Infographic]

By: Colleen Lutolf
December 21st, 2018

For the social media strategist campaigns around hashtag holidays, Sprout Social has just come through for you with this handy infographic that includes what appears to be every conceivable hashtag holiday in 2019. #NationalPizzaDay is Feb. 9 this year, not to be confused with National Pi Day (#PiDay) the following month, on March 14, or […]

social media predictions for 2019

3 Social Media Predictions for 2019

By: Carmen Collins
December 11th, 2018

Disclaimer: I’ve been asked to prognosticate before, and I was dead wrong. Such things happen in the non-exact, non-science of crystal-ball gazing. It’s that time of year: Candles are lit; presents delivered, and lists about predictions for the New Year overflow your reading lists. But here’s what I see when I look at the stars […]

social media cheatsheet

Social Media Design Cheatsheet: Colors and Fonts [Infographic]

By: Colleen Lutolf
November 29th, 2018

Regardless of your design prowess, if you’re in the business of creating posts for social media, you need to know a bit about design. But this handy infographic from Make a Video Hub that lists the colors and fonts for all social media platforms in order of popularity may come in handy whether you’re a […]

programmatic advertising on social media

Going Programmatic on Social? Do These 3 Things First

By: Colleen Lutolf
November 2nd, 2018

Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers. But one thing standing in the way is of them harnessing the potential of programmatic is the process itself. And it’s an area in which social media marketers need to get up […]

At The Social Shake-Up