May 6-8, 2019
Marriott Marquis Atlanta

10 Ways to Share the Love With Social Video

By: Seth Arenstein
August 13th, 2018

With 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.

keys, sunset background

The Keys to SEO Success Using YouTube

By: Sophie Maerowitz
May 31st, 2018

Type any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for social media marketers to make YouTube part of […]


For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels

By: Jerry Ascierto
April 20th, 2018

YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations—including brands like Amazon, Hilton and even Facebook and LinkedIn—had their ads running on channels promoting Nazis, North Korean propaganda and pedophilia, to name a few. The problem wasn’t just limited to […]


3 Tips From BuzzFeed on Interpreting Short-Form Video Analytics

By: Justin Joffe
March 15th, 2018

While an overnight change in a social platform’s algorithm might leave some startups in ruin, Chuck Lee, director of video growth analytics at Buzzfeed, says that short-form video provides an chance for media brands to read the digital tea leaves and see what content resonates best.


3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’

By: Carmen Collins, Cisco
March 13th, 2018

Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.

Untitled design (4)

YouTube Cracks Down as It Stems the Tide Pod Challenge

By: Jerry Ascierto
January 19th, 2018

YouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content. Advertisers already […]


More Teens Watch YouTube Than Cable TV, Though Netflix Rules the Day

By: Miranda Shulman
November 6th, 2017

Netflix is the preferred video service among teenagers, with 37% naming it their favorite destination for video consumption in 2017, according to Piper Jaffray’s “Semi-Annual Taking Stock with Teens Survey.” While Netflix has maintained its status as top dog since 2015, the survey also showed that YouTube has overtaken cable TV as the second favorite video destination […]

09 TV_Watchlist

Facebook’s Latest Video Feature, Watch, Offers a New Front for Branded Content

By: Jerry Ascierto
September 1st, 2017

Users logging on to Facebook today will notice a new television-shaped icon gracing the platform as the social media giant unveiled its latest video feature, dubbed Watch, on Aug. 31. The video hub features a mix of original long-form programming from creators and publishers and has hit the ground running with a lineup of hundreds of shows, […]

Screen Shot 2017-08-21 at 9.38.49 AM

How Airbnb Teamed Up With National Geographic for the Ultimate Eclipse Experience

By: Ian James Wright
August 21st, 2017

You can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized […]

ACLU, live video, facebook live

ACLU’s Rapid Video Response to Trump’s #Transban Tweet and ‘Anti-LGBT Day’

By: Sophie Maerowitz
August 2nd, 2017

On July 26, President Trump announced a ban on transgender military personnel via Twitter, raising alarms within the Pentagon and sparking outrage among human rights advocates. The same day, the Justice Department filed a brief suggesting LGBT people are not protected from discrimination under Title VII of the Civil Rights Act. The ACLU responded immediately to Trump’s tweets and […]

At The Social Shake-Up