covid19 on TV screen

Live Video Makes a Comeback in Wake of COVID-19

By: Sophie Maerowitz
March 16th, 2020

When Facebook Live debuted in 2015, it was heralded as a social media game-changer. Facebook CEO Mark Zuckerberg made Live his pet project as the platform struggled to catch up to Periscope, Snapchat and other purveyors of live video. (Remember Zuckerberg’s bizarre backyard tribute to smoked meats?) Social media marketers crowned 2016 the year of […]

video marketing

5 Ways to Refresh Your Social Media Video Strategy

By: Trevor Rappleye, CEO and founder of Corporate Filming
March 11th, 2020

There’s no question that video ads are as relevant as ever for reaching audiences on social media. As Social Shake-Up 2020 host Brian Fanzo, CEO of iSocialFanz puts it, “2018 was the Year of Video. 2019 was the Year of Video. 2020 is the Year of Video, and 2021 will be the Year of Video […]

email video

8 Steps to Using Video in Email Marketing

By: Jonathan Mahan, Senior Account Executive, BombBomb
January 16th, 2020

By now, most marketers would agree that video is a powerful tool for getting attention, communicating clearly and creating lasting impressions. Yet, very few are harnessing the power of video in their email marketing. That’s a shame, because most email inboxes suffer from a serious lack of imagination. To add some pep into your email […]


A 4-Step Checklist for Maximizing ROI on Social Video

By: Sahana Jayaraman, EVP, Global Head of Strategy & Marketing Services, Hotwire
January 8th, 2020

The top social platforms see billions of video views per day—and that number will only go up. This means that social marketers who haven’t yet integrated video into their campaign strategy are missing out on reaching significant portions of their audiences. But that doesn’t mean they should jump into video without a solid game plan […]


5 Reasons Your Brand Can’t Afford to Ignore YouTube in 2020

By: Joe Pollicino, Social Lead, Hot Paper Lantern
December 16th, 2019

At a digital agency, it’s not uncommon to field a range of SEO-related questions from clients on a regular basis. This sometimes parlays into talking about YouTube strategy. And while these brand clients are not necessarily vying for YouTuber influencer status, they do want to ensure that a wealth of relevant video content exists for […]


10 Tips for Improving Your Brand’s Social Videos

By: Dave Aizer, Head Media Coach, Elite Media Coaching
December 2nd, 2019

Social media’s ubiquity permeates our professional lives, often in new and unexpected ways. When major shifts in social happen—like brands widely investing in social video—you can sit on the side of the pool, or you can jump into the deep end. I suggest the latter; when you do so correctly, you’ll make a cannonball-sized splash. […]

woman live streaming with like symbols coming out of phone

[INFOGRAPHIC] Live Video in 2019

By: Sophie Maerowitz
June 26th, 2019

When Facebook Live launched in 2015, it was heralded as the future of social. Social media professionals rushed to the platform as Facebook made live video the exception from its de-prioritization of organic content. However, perhaps because brands and publishers didn’t see quite the return on investment they were hoping for, enthusiasm for live video […]

#SSU2019 Social Media Award Finalists Celebrate Wins—and Learn How a Jersey Belle Found Her Social Niche

By: Nicole Schuman
May 8th, 2019

On May 8 in Atlanta, The Social Shake-Up celebrated top campaigns and professionals in the social media marketing space as part of its Social Media Awards Breakfast. Out of hundreds of entries detailing how social media tactics tied to organizational goals over the last year, Social Media Awards finalists were selected for representing the best […]

What Social Marketers Need to Know About Facebook ‘Showcase’

By: Sophie Maerowitz
February 28th, 2019

This week, Facebook announced the launch of its “Showcase” feature, a program that allows brands to advertise on popular Facebook Watch videos. While the feature is referred to as a “premium video ad program” (read: big-ticket item), it’s important for brands of all sizes to note the direction in which Facebook’s advertising business is headed. […]


Vine 2.0? What We Know about Byte So Far

By: Colleen Lutolf
December 13th, 2018

Three years ago, Twitter broke the hearts of millions of Vine users when it unceremoniously shut down the 6-second video looping app after struggling to monetize it. Now, content creators are getting their hopes up about a second-generation version of Vine, this time in the form of an app currently being developed by Vine co-creator […]

At The Social Shake-Up