May 12-14, 2020
Marriott Marquis Atlanta

#SSU2019 Social Media Award Finalists Celebrate Wins—and Learn How a Jersey Belle Found Her Social Niche

By: Nicole Schuman
May 8th, 2019

On May 8 in Atlanta, The Social Shake-Up celebrated top campaigns and professionals in the social media marketing space as part of its Social Media Awards Breakfast. Out of hundreds of entries detailing how social media tactics tied to organizational goals over the last year, Social Media Awards finalists were selected for representing the best […]

What Social Marketers Need to Know About Facebook ‘Showcase’

By: Sophie Maerowitz
February 28th, 2019

This week, Facebook announced the launch of its “Showcase” feature, a program that allows brands to advertise on popular Facebook Watch videos. While the feature is referred to as a “premium video ad program” (read: big-ticket item), it’s important for brands of all sizes to note the direction in which Facebook’s advertising business is headed. […]


Vine 2.0? What We Know about Byte So Far

By: Colleen Lutolf
December 13th, 2018

Three years ago, Twitter broke the hearts of millions of Vine users when it unceremoniously shut down the 6-second video looping app after struggling to monetize it. Now, content creators are getting their hopes up about a second-generation version of Vine, this time in the form of an app currently being developed by Vine co-creator […]

live video strategy

13 Live Video Marketing Strategies, Hacks and Tips

By: Sophie Maerowitz
December 12th, 2018

Preparing a live video or strategy or just want to up your game? Two social media specialists, who have logged hundreds of hours of live social broadcasts between them, shared their expertise with the Social Shake-Up community Dec. 11 in a free webinar that gave social media strategists 13 tips a guide to live video […]

social video strategy

A Social Video Strategy That Won’t Break the Bank

By: Sophie Maerowitz
December 7th, 2018

Social video may be the preferred form of content for digital natives, but that doesn’t mean it comes cheap. From hiring a freelance video crew, to pre- and post-production costs and boosting the content on social media once it’s finished, even a minute-long video can give senior leaders sticker shock. So how best to convince […]

tiktok app

TikTok Shows Potential for Brands, Influencers

By: Rich Thomaselli
December 4th, 2018

You’ve probably heard of TikTok by now, the new short-form video app that allows users to create up to 15-second videos using their cameras, in-app editing tools and animation. Currently the No. 1 free app in the Play Store and No. 3 in the App Store, TikTok has been referred to as “Vine, Reincarnated” (stealing […]

instagram live

How to Launch on Instagram Live

By: Casie Shimansky
November 1st, 2018

Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]

The Most Watched Types of Social Video [INFOGRAPHIC]

By: Justin Joffe
October 29th, 2018

Asked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.

linkedin app

4 Ways Your Brand Could Be Using LinkedIn Video

By: Caroline Waxler
October 12th, 2018

For years, LinkedIn has been used by companies primarily as a recruitment tool, but few brands are using the social network as it exists today to its fullest potential. Susie Felber, Global Content Director for Withings (formerly Nokia Health), views that as a missed opportunity. “LinkedIn is a great platform. Content seems to get bubbled […]

4 Ways Facebook’s Latest VR Release Affects Social Marketers

By: Sophie Maerowitz
September 28th, 2018

“Your brand needs to be ready for VR.” While these words have been spoken at many an industry conference, some social media marketers have wondered whether it’s sensible to prepare for a technology so expensive that many companies haven’t even begun to allocate resources to virtual reality research, let alone development. But Facebook’s Oculus Connect 5 […]

At The Social Shake-Up