live video strategy

13 Live Video Marketing Strategies, Hacks and Tips

By: Sophie Maerowitz
December 12th, 2018

Preparing a live video or strategy or just want to up your game? Two social media specialists, who have logged hundreds of hours of live social broadcasts between them, have some advice for the Social Shake-Up community. Brian Fanzo, founder of iSocialFanz and Agorapulse social media manager Jennifer Watson shared 13 tips on how to […]

social video strategy

A Social Video Strategy That Won’t Break the Bank

By: Sophie Maerowitz
December 7th, 2018

Social video may be the preferred form of content for digital natives, but that doesn’t mean it comes cheap. From hiring a freelance video crew, to pre- and post-production costs and boosting the content on social media once it’s finished, even a minute-long video can give senior leaders sticker shock. So how best to convince […]

tiktok app

TikTok Shows Potential for Brands, Influencers

By: Rich Thomaselli
December 4th, 2018

You’ve probably heard of TikTok by now, the new short-form video app that allows users to create up to 15-second videos using their cameras, in-app editing tools and animation. Currently the No. 1 free app in the Play Store and No. 3 in the App Store, TikTok has been referred to as “Vine, Reincarnated” (stealing […]

instagram live

How to Launch on Instagram Live

By: Casie Shimansky
November 1st, 2018

Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]

The Most Watched Types of Social Video [INFOGRAPHIC]

By: Justin Joffe
October 29th, 2018

Asked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.

linkedin app

4 Ways Your Brand Could Be Using LinkedIn Video

By: Caroline Waxler
October 12th, 2018

For years, LinkedIn has been used by companies primarily as a recruitment tool, but few brands are using the social network as it exists today to its fullest potential. Susie Felber, Global Content Director for Withings (formerly Nokia Health), views that as a missed opportunity. “LinkedIn is a great platform. Content seems to get bubbled […]

4 Ways Facebook’s Latest VR Release Affects Social Marketers

By: Sophie Maerowitz
September 28th, 2018

“Your brand needs to be ready for VR.” While these words have been spoken at many an industry conference, some social media marketers have wondered whether it’s sensible to prepare for a technology so expensive that many companies haven’t even begun to allocate resources to virtual reality research, let alone development. But Facebook’s Oculus Connect 5 […]

10 Ways to Share the Love With Social Video

By: Seth Arenstein
August 13th, 2018

With 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.

keys, sunset background

The Keys to SEO Success Using YouTube

By: Sophie Maerowitz
May 31st, 2018

Type any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for social media marketers to make YouTube part of […]

For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels

By: Jerry Ascierto
April 20th, 2018

YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. More than 300 organizations—including brands like Amazon, Hilton and even Facebook and LinkedIn—had their ads running on channels promoting Nazis, North Korean propaganda and pedophilia, to name a few. The problem wasn’t just limited to […]

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