While an overnight change in a social platform’s algorithm might leave some startups in ruin, Chuck Lee, director of video growth analytics at Buzzfeed, says that short-form video provides an chance for media brands to read the digital tea leaves and see what content resonates best.
Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.
YouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content. Advertisers already […]
Netflix is the preferred video service among teenagers, with 37% naming it their favorite destination for video consumption in 2017, according to Piper Jaffray’s “Semi-Annual Taking Stock with Teens Survey.” While Netflix has maintained its status as top dog since 2015, the survey also showed that YouTube has overtaken cable TV as the second favorite video destination […]
Users logging on to Facebook today will notice a new television-shaped icon gracing the platform as the social media giant unveiled its latest video feature, dubbed Watch, on Aug. 31. The video hub features a mix of original long-form programming from creators and publishers and has hit the ground running with a lineup of hundreds of shows, […]
You can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized […]
On July 26, President Trump announced a ban on transgender military personnel via Twitter, raising alarms within the Pentagon and sparking outrage among human rights advocates. The same day, the Justice Department filed a brief suggesting LGBT people are not protected from discrimination under Title VII of the Civil Rights Act. The ACLU responded immediately to Trump’s tweets and […]
It seems difficult to talk about anything other than the upcoming presidential election. Indeed, we’ll lead this article with a reminder that not only are Facebook and Twitter diving into live streaming, but YouTube is doing its part to expand the ubiquity of video. YouTube said Oct. 10 the second presidential debate’s live stream and […]
Video has been gaining more and more prominence on the major social networks, yet YouTube has seemed like a sleeping giant. More than a billion people watch countless hours of video every day on the platform, making it one of the largest social networks around. But YouTube’s biggest flaw is that it’s never felt very social. […]
