If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. While a title or headline that effectively…
It has been a bruising month for Facebook, to say the least. Reports that Facebook's self-service ad-buying tool may have been used by Russian agents to undermine the 2016 election—as well as allowed anti-Semitic groups to target like-minded individuals—has damaged…
Join the Social Shake-Up October 16 to learn how data and analytics can uncover consumer behavior and help you remove friction from the decision-making process to best position your brand for success.
As a communications professional, so much of the job is based on building relationships, whether it's creating trust with journalists or speaking directly to your audience on social media. The same applies to influencer marketing—building relationships is key, but it's just as…
Sharpen your strategy, supercharge brand awareness, excite your audience and put some distance between you and the competition with insights from B2B, B2C and nonprofit brands. Join us on November 15 in San Diego!
Instagram now has over 400 million daily active users, making it the fastest growing social media platform of the moment. Given that swelling volume of activity, the marketing opportunities on Instagram abound, so your brand needs to put its best…
About The Social Shake-Up Show:
The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2018 Show is May 7-9 at the Marriott Marquis in Atlanta. Become a Shaker →