Social media marketers working at B2B brands face many of the same challenges as their B2C and nonprofit counterparts: increasing engagement, building awareness and generating sales leads. Still, there are some roadblocks unique to the B2B space, from using social…
As the volume of thought leadership content across every social platform climbs to a fever pitch, how do industry leaders break through the noise? The answer lies in thoughtful commentary—certainly in your own content, but also in response to others.…
The world of influencer marketing is becoming increasingly complex to navigate. Brands that partner with influencers face numerous challenges, from avoiding influencer fraud to putting a dollar sign on a committed social following. And, while the Federal Trade Commission has…
Next May, social media marketers from some of the most innovative and well loved brands will gather in Atlanta for The Social Shake-Up Show. Join them! Tickets are on sale now.
If a picture is worth a thousand words, one could argue that video and other multimedia content are worth millions. This is certainly the case in the crowded waters of brand journalism—brands making and breaking their own news coverage. The…
About The Social Shake-Up Show:
The Social Shake-Up Show is an annual conference presented by The Social Shake-Up in partnership with Social Media Today and dozens of leaders in the marketing, PR and customer experience arena. The 2020 Show is May 12-14 at the Marriot Marquis in Atlanta. Become a Shaker →
