While some communicators may argue augmented reality's relevance to brands has faded along with Pokémon GO fervor, recent developments at Snap Inc. and Toys 'R' Us indicate otherwise. Both companies have unrolled augmented reality (AR) offerings that encourage audience interaction with their products…
Just two weeks ago, we wrote about Facebook's new integrated Crisis Response hub; today, that tool is facing its first sad test in the wake of the deadliest mass shooting in the history of the United States. On Oct. 1, a gunman…
Join the Social Shake-Up October 16 to learn how data and analytics can uncover consumer behavior and help you remove friction from the decision-making process to best position your brand for success.
When it comes to media relations, it's easy to think your job is all about journalists and coverage. But really, it's about the mission: to improve a brand’s relationship with the public. Sometimes, as we become master PR practitioners, we…
Sharpen your strategy, supercharge brand awareness, excite your audience and put some distance between you and the competition with insights from B2B, B2C and nonprofit brands. Join us on November 15 in San Diego!
When it comes to abusive or inappropriate comments on a piece of branded content, many communicators will tell you: Don't feed the trolls. Now Instagram has made it even easier to block the haters by unrolling a new feature that gives public…
About The Social Shake-Up Show:
The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2018 Show is May 7-9 at the Marriott Marquis in Atlanta. Become a Shaker →