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What’s Shakin’ on December 5
Video
10 Tips for Improving Your Brand's Social Videos
Social media's ubiquity permeates our professional lives, often in new and unexpected ways. When major shifts in social happen—like brands widely investing in social video—you can sit on the side of the pool, or you can jump into the deep…
Content Marketing
11 Content Marketing Tips From Uncle Ben's and Whiskas
Rob Rakowitz, former global director of media at Mars (today, initiative lead for the Global Alliance for Responsible Media) has done a variety of compelling content marketing for companies from Snickers to the cat food brand Whiskas and Uncle Ben’s.…
The Social Media Awards Entry Deadline is TOMORROW

Tomorrow, December 6 is the entry deadline for this year's Social Media Awards where the top campaigns and people behind them will get the recognition they deserve!

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Monitoring
A Look at Arbys' Social Monitoring Mastery
To Arby's Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. As senior director of digital and social media, Martin uses social listening techniques to monitor how the brand's…
New Keynoter Announced for #SSU2020

Twitter's Leah Feygin, Head of U.S. Creator Content Solutions for Twitter ArtHouse is keynoting The Social Shake-Up Show on May 12-14 in Atlanta. At #SSU2020, over 1,000 social media marketing professionals will come together to learn the most effective ways to tie social media to their business goals.

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Trends
Feature Roundup: Social Media Updates to Test This Holiday Season
We're back with another feature roundup, just in time for your big end-of-year social media pushes. Whether you're a nonprofit tapping into the giving spirit or a retailer seeking to boost holiday sales, here are some recent features to look…
About The Social Shake-Up Show:

The Social Shake-Up Show is an annual conference presented by The Social Shake-Up in partnership with Social Media Today and dozens of leaders in the marketing, PR and customer experience arena. The 2020 Show is May 12-14 at the Marriot Marquis in Atlanta.
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