Social Shake-Up The Social Shake-Up Show | May 7-9, 2018 in ATL
What's Shakin'?
Fresh ideas for The Social Shake-Up Community
Become a Shaker →
What’s Shakin’ on August 15
Influencer Marketing
Pssst, Wanna Buy Some Followers?: How to Avoid Influencer Fraud
Influencer marketing is so hot right now that brands may be too willing to get involved. When you're in the middle of a gold rush, it's easy to forget caution, and "fear of missing out" may make a sucker of you. This…
Internal Communications
For Southwest Airlines, Culture Determines Who Owns Social Media
Last month, I wrote about where social media should live in your organization, and the answers varied from customer service to digital marketing to marketing communications. A few days later, I sat down with Linda Rutherford, CCO of Southwest Airlines, to…
How to Use Live Video - From Facebook to Instagram

Sign up for this Social Shake-Up webinar, taking place August 24, to hear from experts at Airbnb, Food Network and Hitachi Data Systems. You'll learn how to use their tactics and best practices to deliver an engaging and memorable experience to your audience.

Sign up →
Digital PR
Instagram Stories Celebrates a Year of Success—and the Decline of Snapchat
Instagram had cause to crow Aug. 2: It posted a celebratory blog for the one-year anniversary of Stories. Although the feature was widely viewed with skepticism upon its debut for being a blatant (and admitted) copycat of Snapchat, no principled boycott of the…
Join us for the 2018 Social
​Shake-Up Show in Atlanta!

You'll learn how to shake up your social media strategy from forward-thinking leaders from corporations, agencies and nonprofits at The Social Shake-Up Show on May 7-9 in Atlanta.
(You'll save $1250 when you register before September 1!)

Register Now for 2018 →
Digital PR
Facebook to Prioritize Links to Sites With Quick Load Time—10 Tips to Get Up to Speed
Facebook engineers Jiayi Wen and Shengbo Guo explained in a newsroom post Aug. 2 that an update to News Feed will soon show users more stories that will load quicker on mobile. This will take into account not only the speed of the…
About The Social Shake-Up Show:

The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2018 Show is May 7-9 at the Marriott Marquis in Atlanta.
Become a Shaker →