Figuring out what video content performs best on each platform can cause even the most level of heads to spin. While an overnight change in a social platform's algorithm might leave some startups in ruin, Chuck Lee, director of video growth…
When it comes to new features on social platforms, the difference between a toy and a tool all comes down to how you use it. While a mishandled social messaging approach might come off as a gimmick, Holli Beckman, vice president of marketing at…
By now, you've probably heard the term "dark post" bouncing around the social media world. But what are dark posts, exactly? We explain what they are and how to use them, then discuss whether dark posts have a future in 2018.
Whether you're taking a break from Snapchat à la Rihanna or fed up with Facebook following the Cambridge Analytica revelations, LinkedIn and Instagram have got you covered with new features that could make communicators' jobs a little easier. LinkedIn, well on…
Tune in on Tuesday, April 10 for the Social Shake-Up's Employee Advocacy Webinar that will focus on how to turn employees into brand advocates that spread awareness and build excitement around your organization's latest initiatives.
Facebook is nursing yet another bruise to its reputation as it manages the aftermath of a scandal involving personal data from nearly 50 million users. The latest incident, regarding a company called Strategic Communication Laboratories (SCL) and its political research arm Cambridge Analytica,…
About The Social Shake-Up Show:
The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2018 Show is May 7-9 at the Marriott Marquis in Atlanta. Become a Shaker →
