Social Shake-Up The Social Shake-Up Show | May 7-9, 2018 in ATL
What's Shakin'?
Fresh ideas for The Social Shake-Up Community
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What’s Shakin’ on August 23
Integrated Communications
How Airbnb Teamed Up With National Geographic for the Ultimate Eclipse Experience
You can't always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal…
Social Strategy
What the #Resistance Can Teach Brands About Twitter
To quote a wise man (Albus Dumbledore, of course!): “Dark times lie ahead of us, and there will be a time when we must choose between what is easy and what is right.” In this climate, should a brand choose…
How to Use Live Video - From Facebook to Instagram

Sign up for this Social Shake-Up webinar, taking place tomorrow August 24, from 1:30 to 3 p.m. ET, to hear from experts at Airbnb, Food Network and Hitachi Data Systems. You'll learn how to use their tactics and best practices to deliver an engaging and memorable experience to your audience.

Sign up →
Social Strategy
How State Farm Uses Social Listening to Humanize Its Brand
Humanizing your brand online isn't always easy, especially if you work in an industry that's perceived as stuffy and stodgy. But State Farm Insurance is shattering those preconceived notions by using social listening to personalize their brand in unexpected ways. We’ve all…
Join us for The Social Shake-Up Boot Camp in San Diego!

Sharpen your strategy, supercharge brand awareness, excite your audience and put some distance between you and the competition with insights from B2B, B2C and nonprofit brands. Join us on November 15 in San Diego!
Register Now →
Influencer Marketing
Pssst, Wanna Buy Some Followers?: How to Avoid Influencer Fraud
Influencer marketing is so hot right now that brands may be too willing to get involved. When you're in the middle of a gold rush, it's easy to forget caution, and "fear of missing out" may make a sucker of you. This…
About The Social Shake-Up Show:

The Social Shake-Up is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR, social media and customer experience arena. The 2018 Show is May 7-9 at the Marriott Marquis in Atlanta.
Become a Shaker →